Phil Morris

Senior Consultant at Simpactful
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Charlotte Metro

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Scott Hamric

Phil and I worked closely together for a marketplace competitive benchmarking project. This project focused on assessing best-in-class approaches across 28 CPG manufacturers and 11 retailers in key areas such Trade Fund Planning, Efficiency Programs (Cost-to-Serve, Trade Fund ROI and Trade Fund Systems), Invoice Payment Terms, Bracket Pricing, Price Guardrail Programs and Logistics/Product Supply programs. Phil combined his 33 years of sales and marketing CPG experience and the detailed survey findings to provide extremely useful insights across all of the survey topics. In addition to the insights, he provided specific recommendations where our company had opportunities but also identified where we had great approaches. I highly recommend that any CPG company leverage Phil’s leadership skills, background and experience to improve their go-to-market approaches. Phil can help you in many areas! Scott H.

Mike Nothofer

For over 6 months, I worked in detail with Phil on 2 very important projects – a trade fund program redesign and integrating five key work streams due to merging with another global CPG company. Phil used his vast experience to significantly improve our trade fund approach. We are now able to leverage new funding practices to accelerate our growth, support category strategies and deliver a more attractive ROI for ourselves and our customers. This new approach allows us to better address competitive challenges and invest for growth. The merger’s five workstreams included Payment Terms, Bracket Pricing, Harmonizing our Customer Hierarchies and Reverse Logistics. It was vitally important to not only merge these into best-in-class industry approaches but find and deliver savings. This integration project could not have been delivered without Phil’s leadership. The value that Phil added is extremely high – from industry knowledge to project leadership. He was able to identify and adapt where needed, contribute when and where needed, step back or drive hard when appropriate. Needless to say, Phil was indispensable. This project would not have been delivered on time without his contributions. I highly recommend that any CPG company leverage Phil’s leadership skills, background and experience to improve their go-to-market approaches.

You need to have a working account to view this content.
You need to have a working account to view this content.

Credentials

  • Advanced Certification - Customer Strategy Alignment, Customer Credibility & Persuasion
    Procter & Gamble
  • Advanced Certification - Superior Relationships, Tailored Values & Benefits, Operational Excellence & Agility
    Procter & Gamble
  • Mastery Certification - Insight & Foresight
    Procter & Gamble

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Senior Consultant
      • Jul 2018 - Present

      Maximized sales effectiveness by designing efficient customer facing sales organizations and activating customer/category insights into creating retail programs that drive incremental profitable growth. Maintained flexible and agile approach in development and optimization of trade fund programs. Identified actionable solutions for addressing marketplace issues / problems and reduced manufacturer exposure to multi-billion dollar diverting industry. • Project Leader that integrated two major CPG companies (combined sales over $5.2 billion) in key sales areas of customer hierarchy, bracket pricing, payment terms, reverse logistics/adjustable rate programs, trade fund programs and minimum advertised price programs. • Worked with leading global CPG manufacturers spanning across Food, Household Needs, Paper, Beauty and OTC Healthcare categories, accelerating business top / bottom line growth. • Co-led benchmark study that included 28 leading CPG companies and 11 leading retailers, leveraging insights for development of best-in-class approaches across 20 industry topics. • Worked with 4 leading multi-billion-dollar CPG companies to custom design trade fund programs that actualized 3-5% in total savings while focusing on promotional investments, driving top and bottom line sales, growing share and improving ROI with retailers. • Led project with leading global food CPG company to redesign 4 key strategic revenue management strategies and work processes: annual and in-year trade fund allocation, base shelf pricing, promotion pricing and list price changes. Developed sales program for selling remnant and excess inventory to secondary markets (Big Lots, Odd Lots, Ollie’s), avoiding negative P&L impact. • Designed anti-diverting programs, improving profitability, protecting consumers, and reducing retailer frustration. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • North America Trade Fund & Customer Policy Manager
      • 2005 - 2018

      Led North America (NA) trade fund and customer policy organization reporting to NA Sales VP. Served leadership role in singular global organization, created retail programs, solved problems and adminstered policies for the largest regional market ($30B in sales). Worked closely with 4 NA Group Presidents and 4 NA Sales VPs. Collaborated with P&G China, Russia, Australia, UK, and Germany regions on re-application of NA programs. Developed 3 to 5-year capability plan across cor P&G organizations at request of NA Sales VP. Key responsibility was designing and ensuring a best-in-class approach for North America’s $4.5B trade fund program (created $130M in savings). Created a best-in-class anti-diversion program which returned $190M in sales and $51M in over 2 years and two pricing guardrail programs to protect brand equity and increased trade fund efficiency. Show less

    • North America Home Care Sales Manager
      • 2000 - 2005

      Led 125 Account executives and a 15-member internal sales planning team to deliver annual sales of $2B across 7 home care categories. Grew business by 19M incremental cases, $585M in sales, and 173% increase in profit during my tenure. Developed and empowered my team to deliver 3 consecutive years of record volume, sales and profit growth. Successfully launched breakthrough technology across the entire base business portfolio while partnering with retailers to create 2 new categories (Quick Clean and Fabric Refreshers). Partnered with brand, sales and retail partners to drive Swiffer and Febreze to Billion-Dollar brand status. Show less

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Northeast U.S. Region Fabric & Home Care Sales Manager
      • 1994 - 1999

      Maintained sales responsibility for 2nd largest region and most profitable U.S. P&G business unit, Fabric & Home Care. Worked with major national customers (Kroger, Target and Kmart) and Northeast grocery customers, and grew total Fabric & Home Care volume over 12% and share over 8%. Created and trained sales organization on conceptual sales programs. Over-delivered on new item introductions, including Swiffer over 20% and Febreze over 13%.

    • Turkey Market Strategy & Sales Leader
      • 1993 - 1994

      Developed market and sales plans for distributors and direct buying retailer across all P&G brands in developing market environment with low annual income and unstable economy. Led projects for improving field sales design and saved $8M in SR&A. Consolidated distributors and re-designed trade fund program and saved $11M.

    • U.S. Global Export Manager
      • May 1991 - Sep 1993

      Held P&L responsibility and developed marketing programs and distributor relationships for 9 distinct Caribbean and Pacific Rim markets (Bermuda, Aruba, Curacao, U.S. Virgin Islands, Bahamas, British Virgin Islands, Grand Cayman Islands, Guam, and Samoa). Delivered consistent growth and profit in consecutive fiscal years. Launched Pringles in Mexico and Brazil and surpassed launch goal by 9%.

    • Arabian Peninsula Market Strategy & Sales Leader
      • May 1989 - Apr 1991

      Developed sales and marketing programs and managed distributor relationships for Arabian Peninsula (Saudi Arabia, United Arab Emirates, Oman, Kuwait, Qatar, and Bahrain). Achieved record growth and placed Arabian Peninsula as most profitable market in P&G India, Middle East, and Africa Region. Managed growth plan during Gulf War and delivered 3% sales and 8% profit growth.

Education

  • North Carolina State University Poole College of Management
    Bachelor of Science (B.S.), Double Major in Business Administration and Economics
    1981 - 1985

Community

You need to have a working account to view this content. Click here to join now