Experience

SKAPA

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Managing Director

  • May 2016 - Present

  Current clients portfolio include: Vans UK, Gusto Restaurants UK, Living Ventures UK, Barbour, Pentahotels, Six by Nico Holdings, The Rosewood Group, Vittoria Group, Principal Hotels for IHG, Toni & Guy UK, Cheval Collection, Moxy Hotels for Marriott, The DRG and HOME-X. SKAPA is a Creative PR agency based in central Scotland representing commercial business, hospitality and media based clients in UK and Internationally. We provide services to both leading global brands and the next generation of groundbreaking talent within the fashion, food, music, beauty, lifestyle and luxury goods industries. SKAPA are independent in philosophy, attitude and in operation. Offering both a boutique and in-house approach, the strategic requirements of each client are individually tailored from the outset. We have a strong direct relationships with the press and broadcast media. We specialise in social media marketing and consumer pr for those of our clients who are interested in expanding their brand in this way. SKAPA PR's services cover press relations, print and online editorial procurement, product placement, high profile event management and brand marketing. We believe PR should have an immediate relevance that communicates instantly. We have an unrivalled network of influencers, which along with our unique and individual skill set enables us to achieve success with each Public Relations campaign.



News Corp

• Technology, Information and Media
• 700 & Above Employee

• Columnist, The Sun Newspaper

  • Aug 2016 - Jan 2021

  Lifestyle Columnist with The Scottish Sun Fashion, Travel and Lifestyle printed weekly with The Sun and Sun Online Lifestyle Columnist with The Scottish Sun Fashion, Travel and Lifestyle printed weekly with The Sun and Sun Online



Trinity Mirror Group PLC

• Edinburgh, United Kingdom

• Columnist

  • Jul 2013 - Jun 2016

  Society Columnist with Daily Record Online. Published weekly with Scotland's biggest selling tabloid newspaper. Content for #TheItBoy diaries include a round up of whats happening across central Scotland's society and celebrity events, VIP openings and the hottest parties in town. Society Columnist with Daily Record Online. Published weekly with Scotland's biggest selling tabloid newspaper. Content for #TheItBoy diaries include a round up of whats happening across central Scotland's society and celebrity events, VIP openings and the hottest parties in town.



Yes Scotland

• United Kingdom
• Non-profit Organizations

• Head of Events / PR Consultant

  • Sep 2013 - Sep 2014

  Role: Head of Events (Campaign for a Yes vote in the 2014 Scottish Independence Referendum) -Manage media outlets to publish timely company information, such as press releases, brochures, and other materials as well as grow online supporter base and traffic. -Ensure communication strategy is consistent and reflects the organization’s strategic vision. -Advocate on behalf of the Yes brand with external stakeholders and the media across all communications channels and vehicles. -Produce and publish videos and photography for campaign tv, online and radio broadcasts. -Development, production and delivery of all event projects from proposal right up to delivery including high profile events for Scotland’s First Minister. -Artist and talent management and providing leadership, motivation, direction and support to your team



Phil MacHugh Associates

• Edinburgh, United Kingdom

• Marketing Director

  • Jan 2012 - Sep 2013

  Phil MacHugh Associates are a digital pr and brand marketing agency based in central Scotland representing commercial business, hospitality or media based clients in the UK. We offer first class representation for corporate or private clients and have a strong direct relationships with the press and broadcast media. We specialise in social media marketing and pr for those of our clients who are interested in expanding their brand in this way. www.philmachugh.com Phil MacHugh Associates are a digital pr and brand marketing agency based in central Scotland representing commercial business, hospitality or media based clients in the UK. We offer first class representation for corporate or private clients and have a strong direct relationships with the press and broadcast media. We specialise in social media marketing and pr for those of our clients who are interested in expanding their brand in this way. www.philmachugh.com



Steak Edinburgh

• Edinburgh, United Kingdom

• Brand & Marketing Director

  • Feb 2011 - Feb 2013

  Brand language, visual identity development, and premium positioning of the brand and it's marketing. Using my pr expertise to offer strategic counsel and execute campaigns. Driving the brand forward in it's market ensuring it's impact in areas such as social media create strategies that will make the most of opportunities whilst minimising costs, and to deliver campaigns in new ways and through new media. Skills: Marketing Communications, Business Planning, Marketing Strategy, Fashion, Marketing, Budgets, Account Management, Hospitality, Corporate Events, Time Management, Negotiation, B2B, Tourism, Sales, Management, Online Marketing, Event Planning, Social Media Marketing, New Business Development, Sports, Online Advertising, Social Networking, Sponsorship



Show Me Fun: Events Management

• Events Services
• 1 - 100 Employee

• Creative Director

  • Jan 2011 - Jan 2013

  Edinburgh's leading events management and consultancy company. Clients include: Taste of Edinburgh, GHD Hair, Havana Rum, Brightside Models Agency, Twelve Picardy Place Hotel, Mela Festival, Restaurant Mark Greenaway, 99 Hanover Street, Pernod Ricard, Kopparberg, Toni and Guy Scotland, Edinburgh Fringe Festival, Steak Edinburgh, Molson Coors, Supercube, Moet Hennessey, Edinburgh Fashion Week. Edinburgh's leading events management and consultancy company. Clients include: Taste of Edinburgh, GHD Hair, Havana Rum, Brightside Models Agency, Twelve Picardy Place Hotel, Mela Festival, Restaurant Mark Greenaway, 99 Hanover Street, Pernod Ricard, Kopparberg, Toni and Guy Scotland, Edinburgh Fringe Festival, Steak Edinburgh, Molson Coors, Supercube, Moet Hennessey, Edinburgh Fashion Week.



Bacaro Nightclub

• Edinburgh

• Owner

  • Dec 2008 - Jan 2011

  Bacaro is an award winning late night entertainment venue situated in the heart of Edinburgh's West End. It was the Scottish capital's first 'speak-easy' style VIP entertainment den and attracted the high flyers of the capital who enjoyed a party. In 2009 it won Scotland's 'Best Nightclub' at the Scottish Hospitality Awards in 2010. It also played host as the official club venue for the 'Guardian International TV festival' attracting A-list names during their visit. Bacaro was bought over in 2011 by the Saltire Taverns Group.



Channel 5

• United Kingdom
• Broadcast Media Production and Distribution
• 200 - 300 Employee

• TV Presenter & Researcher (Freelance)

  • Sep 2008 - Dec 2008

  Entertainment News Reporter & TV Presenter Entertainment News Reporter & TV Presenter



BBC

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• TV Presenter & Researcher (Freelance)

  • 2000 - 2008

  Researcher & Presenter for a variety of Children's, Arts & Music Programmes Researcher & Presenter for a variety of Children's, Arts & Music Programmes



STV Group plc

• United Kingdom
• Broadcast Media Production and Distribution
• 400 - 500 Employee

• TV Presenter & Researcher (Freelance)

  • Jan 2002 - Dec 2006

  Researcher & Presenter for a variety of Children's, Arts & Music Programmes in Gaelic & English Researcher & Presenter for a variety of Children's, Arts & Music Programmes in Gaelic & English