Team Lead, Performance Marketing

• Jul 2023 - Present

B2B Digital Marketing Consultant

• Mar 2022 - Present

My services include managing advertising campaigns on various platforms, creating and executing a comprehensive digital marketing strategy, and analyzing and optimizing campaigns to ensure maximum ROI. My expertise is in developing strategies and executing campaigns for the most popular paid channels for B2B SaaS demand generation My services include managing advertising campaigns on various platforms, creating and executing a comprehensive digital marketing strategy, and analyzing and optimizing campaigns to ensure maximum ROI. My expertise is in developing strategies and executing campaigns for the most popular paid channels for B2B SaaS demand generation

Senior Digital Marketing Manager

• Jul 2022 - Jul 2023

• Analyzed campaign data to extract insights and guide actionable changes to accelerate performance across conversion, engagement, and acquisition• Ongoing development of paid marketing funnel creation and visualization • Oversee full-cycle campaign development from concept, through development and deployment, to performance reporting and analysis• Owned, managed, and optimized CRO growth experiments spanning website performance, SEO, Chatbots, and digital advertising • Ideated, implemented, and reported on growth experiments as it pertains to pipeline and profitable growth Show less

Digital Marketing Manager

• Mar 2021 - Jul 2022

• Managed a USD 4+ million dollars annual budget across paid marketing channels• Implemented Offline conversions which resulted in a +20% increase in opportunities • Developed a comprehensive end-to-end full funnel report to showcase the entire user journey• Conducted routine digital marketing performance updates for the entire marketing department• Worked closely with brand, product marketing, analytics, and enterprise sales to launch new tests and share insights

Associate, Advertising

• Jul 2020 - Mar 2021

• Daily activities include managing, optimizing, and executing advertising campaigns, delivering insights and strategic guidance to clients based on performance data, and collaborating with analysts on performance reporting. • Play an important role in the growth of our clients’ businesses, using advertising to drive demand, leads, and revenue • Develop custom advertising campaigns, including strategy, copywriting, execution & monitoring for enterprise clients across Google Ads, Facebook, LinkedIn, and more • Allocate and monitor budget distribution of digital advertising campaigns • Consult with clients on a range of opportunities, tools, and platforms in the digital marketing space, including overall marketing strategy, digital advertising, reporting, demand, & revenue generation • Ensure recommended strategies and decisions are based on solid data Serve as the go-to contact for clients, including responsibilities as they relate to project and account management • Create and present marketing performance reports on a weekly, monthly, and ad hoc basis • Coach team members to effectively prioritize tasks to meet project requirements and deliver work on-time and to the highest quality • Contribute to the internal functioning of the company, including process and documentation development, training, and supporting company initiatives Show less

Analyst, Marketing

• Sep 2018 - Jun 2020

• Completed successful advertising campaigns with a proven record of record of scaling demand generation campaigns for B2B SaaS Clients • Developed custom advertising campaigns, including strategy, copywriting & execution for enterprise clients across Google Ads (SEM/PPC), Facebook, LinkedIn, and more• Served as the go-to contact for clients, including responsibilities as they relate to project and account management• Improved the performance of advertising by proactively identifying optimization opportunities Show less

Performance Marketing Manager

• Jan 2018 - Aug 2018

• Owned the strategy, execution, and tracking of all paid channels including Google, Bing, Facebook, Snapchat, Twitter, YouTube, and various DSPs• Reported and built various lead nurturing email automation sequences and campaigns• Led organic search (SEO), conversion optimization (CRO), WordPress management, and content strategy to enhance search engine rankings, website functionality, and traffic• Analyzed Google Analytics, Google Ads, and Merchant Centre campaigns, Implemented GTM pixels and monitored product feeds Show less

Influencer Marketing Manager & Team Lead

• Sep 2017 - Dec 2017

• Managed and led the influencer marketing team for one of The Synergy Effect's largest brands• Organized and managed 4,000 sponsored posts accounting for over 1.4 billion in reach• Negotiated six-figure celebrity contracts and relationships for viral marketing campaigns• Managed a team of 6 outbound marketers and an AE to hit pipeline goals and revenue• Produced regular Salesforce reports, dashboards, and analysis for executives and stakeholders

Influencer Marketing Manager

• Nov 2016 - Sep 2017

• Negotiated five-figure contracts with well-known influencers, celebrities and agencies• Found new partnership opportunities through Instagram and other social media platforms• Created a portfolio of 1,000+ influencers to partner and work with the brands at TSE• Negotiated deals and contracts with influencers and partners (celebrities, social media icons, web bloggers, social influencers)

Marketing and Sales Intern

• Jun 2016 - Sep 2016

• Analyzed client financial statement data to determine the creditworthiness of existing and prospective commercial clients • Contributed to the creation of and execution of email campaigns for corporate clients • Managed relationships and completed financial analysis for corporate clients across Accra • Prepare detailed promotional community events for customer acquisition • Analyzed client financial statement data to determine the creditworthiness of existing and prospective commercial clients • Contributed to the creation of and execution of email campaigns for corporate clients • Managed relationships and completed financial analysis for corporate clients across Accra • Prepare detailed promotional community events for customer acquisition

Marketing Manager at UNBSU

• Aug 2015 - May 2016

• Managed and oversaw the development, implementation, and optimization of digital marketing plans in support of clubs & societies, including success indicators, key messaging, and measurement strategies. •Acted as primary marketing point of contact for the UNBSU executive team and internal stakeholders to collect input and feedback. • Managed an 8 person street team & graphic designer to provide integrated marketing services and support to both the UNBSU & the university’s clubs & societies • Maintained UNBSU brand image & consistency across all channels and platforms (Facebook, Instagram, Twitter, Snapchat) Show less