Experience

Chen Sea Resort & Spa Phu Quoc

• Vietnam
• Hospitality
• 1 - 100 Employee

• Senior Sales & Marketing and Business Development Director (Bangkok base)

  • Jan 2018 - Present

  Create and manage all commercial aspects of the property including but not to Property Budget, Sales & Marketing, Revenue Management, E-Commerce & Online Distribution, Digital Marketing & Media Agency, Social Media Management, Public Relation, Marketing Communication, Customer Relationship Management and Advertising, Website Development. Fully develop property portfolio from wholesales market to online distribution. Develop and redesign property website and bring it to international standard. Resort Operation Experiences and Departmental Activities including Reservation and Front Office, Restaurant & Bar Operation, Back of the House Services including Housekeeping and Engineering, Property Renovation & Refurbishment Plan, Property Licenses, Health & Safety Management, European General Data Protection Regulation, Safety & Health Administration, Cost Saving Plan and Implementation. Successfully double company’s revenue & profit growth within 3 years. Increase property REVPAR by 72% within the first 2 years.

• Director of Sales & Marketing (Phu Quoc base)

  • Oct 2016 - Dec 2017

  Fully manage all commercial sides of business as well as sales & marketing strategies including but not limited to e-commerce, digital marketing, revenue management, reservation, communications & public relations, social media management as well as website development. Heading company's business portfolio and complete entire re-branding process. Evaluate and source for new essential technologies required to complete hotel's ecosystem and increase related departmental functionality. Crisis Management and company's growth development with the aim to Increase shareholder's year on year profit up to 40% annually. Resort Operation Experiences covering various departments including Restaurant & Bar, Spa, Sport & Activities Center, Boutique Shop as well as Back of the House Services. Work directly with the owning company and shareholders.



Centara Hotels & Resorts

• Thailand
• Hospitality
• 700 & Above Employee

• Corporate Director E-Business (Sales & Marketing)

  • Jan 2013 - Apr 2016

  Responsible for Total Online Business for Centara Hotels & Resorts' Brand Website and Online Channel Partners covering 45 properties in Thailand and Overseas including Maldives, Sri Lanka, Vietnam, Indonesia. Manage Online Year On Year growth from 3% to 62% over 5 years. Partnership Management with all relevant Online Third Party Systems, various property's eco-system, technology tools, vendors and suppliers. Manage Centara Deal program along with corporate CRM system to build and grow customer database. Working closely with Web Development team to build and create profound Centara's corporate website. Relationship Management with high level Director, Hotel General Manager and Property Owner.

• Director Online Distribution

  • Aug 2011 - Dec 2012

  Pioneer and structure new generation of e-commerce business for Centara Hotels & Resorts. Set up revenue management policy, start building full and holistic approach towards dynamic pricing strategies. Responsible for total Online Business for Centara Hotels & Resorts' Brand Website and Online Channel Partners covering 45 properties in Thailand and Overseas including Maldives, Sri Lanka, Vietnam, Indonesia. Manage Online Year On Year growth from 3% to 62% over 5 years. Partnership Management with all relevant Online Third Party Systems, Tools and Suppliers. Relationship Management with high level Director and Hotel General Manager.

• Group Director of Sales

  • Feb 2011 - Jul 2011

  Primary task to manage Centara's overseas properties outside Thailand including Vietnam and other countries in South East Asia by growing international inbound market into the destination covering all market segments including wholesales leisure and its online presence. Additionally assigned to manage Centara Hotels & Resorts key feeder Middle East and Indian market for overall 40 properties including specific group of Centara Boutique Collections.



Le Meridien Koh Samui Resort & Spa (Previously Langham Place Samui at Lamai Beach)

• Director of Sales & Marketing

  • Jul 2009 - Dec 2010

  Pre-Opening Hotel Experience. Responsible for both short term and long term total revenues of the Hotel including Room, Food & Beverage, Catering, Spa and other minor operating department revenues. Formulate full fiscal annual budget, business plan, sales and marketing strategies with the aim to grow market share and positioning the hotel appropriately. Implementation of responsibilities cover hotel product, pricing strategies, online and offline marketing promotion as well as distribution channels. Administer of Hotels Sales and Marketing Budget. Working closely with General Manager and Property Owner.



Rawi Warin Resort & Spa (Previously Langham Place Eco Resort & Spa Rawi Warin Koh Landa)

• Director of Sales & Marketing

  • Nov 2007 - Apr 2009

  Re-branding Experience. Execute the organization and marketing efforts for full re-branding process. Bringing various disciplines together in pursuit of an "on brand" customer experiences. Brand Champion within the organization and Brand Builder through all associates. Responsible for both short term and long term total revenues of the Hotel including Room, Food & Beverage, Catering, Spa and other minor operating department revenues. Formulate full fiscal annual budget, business plan, sales and marketing strategies with the aim to grow market share and positioning the hotel appropriately. Implementation of responsibilities cover hotel product, pricing strategies, online and offline marketing promotion as well as distribution channels. Administer of Hotels Sales and Marketing Budget. Working closely with General Manager and Property Owner.



Rembrandt Hotel Bangkok

• Thailand
• Hospitality
• 1 - 100 Employee

• Director of Sales

  • Jun 2006 - Nov 2007

  Sales and Marketing Strategist with responsibility to grow market share and total revenue for the hotel. Reporting directly to Hotel General Manager, overseas sales and marketing department as well as reservation team. Building strong relationship and rapport with traditional wholesales partners and online travel agency including key bed bank accounts as well as corporate, consortia and TMC. Maintain hotel brand standard to ensure positioning within the market. Customer Relationship Management and Team Motivator. Develop MICE and F&B sales plan to maximize Total Revenue Per Available Room.



Gulliver's Travel Associates (Thailand) Co.,Ltd.

• Inbound Hotel Negotiator (Contract Manager)

  • Nov 2001 - Jul 2005

  Spearhead contracting department for the company, fully responsible for obtaining competitive Availability, Rate and Inventory for 1500 contracted hotel partners. Brand Ambassador for company growth and market share within the competitive wholesale market environment. Supplier Relationship Management with contracted partners including Property Owner, Hotel General Manager, as well as Director of Sales and Marketing. Building strong Negotiator Skills for team members and departmental associates.

• Inbound Reservation Supervisor

  • Jan 2000 - Oct 2001

  Managing Reservation Department with the team of 5 people. Full responsibility to maximize departmental revenue for room accommodation and related optional extra services. Minimize collateral damages on overbooking and under sales target through strategic and negotiated plans. Customer Relationship Management through operation and customer service team. Partnership Management with Thailand and Indochina (Vietnam, Myanmar, Cambodia and Laos) suppliers. Strong communication skills with various related departments within organization.

• Inbound Hotel Reservation

  • Mar 1999 - Dec 1999

  Responsible for all related reservation process from booking confirmation, cancellation, prepayment, amendment, no show to complimentary requests for both FIT and group business from worldwide international offices. Research and develop internal service level and procedures. Analyze product potential and work closely with Inbound Manager to develop the project plan and strategy to ensure right product meets customer needs. Elevate Bangkok reservation performance to acceptable standard with oversea offices.



Galaxy Distribution System

• Supplier Sales Support

  • Mar 1998 - Feb 1999

  System Training Specialist for Partnered Hotels in Thailand and Indochina in using and managing Online Booking Reservation system. Ensure full service level agreement including all technical trouble-shooting resolutions meets and exceeds Standard Operating Procedure. Maintain complete hotel content and keep big data organized for company research project. Office Administration Manager and Liaison for Inter Offices within the region. System Training Specialist for Partnered Hotels in Thailand and Indochina in using and managing Online Booking Reservation system. Ensure full service level agreement including all technical trouble-shooting resolutions meets and exceeds Standard Operating Procedure. Maintain complete hotel content and keep big data organized for company research project. Office Administration Manager and Liaison for Inter Offices within the region.