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Credentials

  • Social Media Marketing Management
    Lead Academy
    Jun, 2021
    - Sep, 2024
  • Makeup Diploma
    Kent Beauty School
    Aug, 2015
    - Sep, 2024

Experience

    • United Kingdom
    • Professional Training and Coaching
    • 1 - 100 Employee
    • Digital Marketing Executive
      • Aug 2021 - Present
    • Brand Manager
      • Jul 2019 - Oct 2022

      I am responsible for the development and delivery of marketing strategies for projects, including website and social media as well as ensuring an excellent reputation and consistent brand image across advertising and campaigns. I conduct marketing research in order to keep up-to-date with consumer trends, liaise with multiple departments and ensure creative marketing materials undergo regular review and adhere to brand guidelines. I am responsible for the development and delivery of marketing strategies for projects, including website and social media as well as ensuring an excellent reputation and consistent brand image across advertising and campaigns. I conduct marketing research in order to keep up-to-date with consumer trends, liaise with multiple departments and ensure creative marketing materials undergo regular review and adhere to brand guidelines.

    • United Kingdom
    • Construction
    • 1 - 100 Employee
    • Marketing Manager
      • Sep 2018 - Feb 2021

      Skillcrown is a leading South East London, property development and construction company with a reputation for innovative design, superior care and the highest standards of construction. As Marketing and PR manager, I am responsible for the development and delivery of marketing and communication strategies of the company, utilising organisational, creativity, communication and IT skills. Duties include: - Managing and maintaining the company’s website (CMS management & copywriting) - Manage and create content, utilising adobe creative suite across social media platforms (Twitter, Facebook, Linkedin and Instagram) to drive the brands presence - Produce marketing materials such as press releases, web content and newsletters - Tracking projects, team activities and sponsorship events - Liaising with other departments and external clients Show less

    • Social Media Marketing Intern
      • Feb 2018 - Sep 2018

      RBH Productions - a creative production company offering services in media and marketing including: Videography, Photography, Video Editing, Flyer Design and Website Development. Working closely with Company Director, I am responsible for coordinating and executing the company’s social media strategy. Working across key social media channels including Facebook, Twitter and Instagram to increase the social media presence and gaining visibility for the brand. Duties include: - Increase the number of followers by following and engaging with potential clients and candidates - Scheduling and coordinating meetings to establish content ideas - Using Adobe Photoshop & Spark to create content and HootSuite to schedule posts for continuous uploads Show less

    • United States
    • Cosmetics
    • 700 & Above Employee
    • Makeup Artist
      • Nov 2017 - Jun 2018

      Responsible for using a variety of beauty products, tools and techniques in order to achieve various desired makeup looks for clients. Combining my creativity and passion for people, I provide a welcoming and personalised in-store experience, whilst educating customers on the latest products, tips and tricks. This role has allowed me to enhance my interpersonal and communication skills, problem solving and teamwork skills when meeting/exceeding sales targets and visual merchandising. With experience in content creation, marketing and a natural flair for beauty, I have used these skills to assist in driving traffic towards the counter social media page and in turn to brick-and-mortar store, creating looks and themes with Bobbi Brown products. I am constantly researching techniques, competitors and new product launches, utilising my strong eye to detail, time management and ability to work under pressure. Show less

    • United Kingdom
    • Higher Education
    • 700 & Above Employee
    • Level 3 Fashion Marketing/Management Student Representative
      • Sep 2016 - May 2017

      Elected Academic Course Representative, effectively communicating and presentation of students’ views and issues to senior academics and management team. Providing an honest and well informed student view about the quality of the teaching and learning received, thus enhancing the student experience. Elected Academic Course Representative, effectively communicating and presentation of students’ views and issues to senior academics and management team. Providing an honest and well informed student view about the quality of the teaching and learning received, thus enhancing the student experience.

    • Marketing Assistant Intern
      • Jul 2016 - Aug 2016

      Responsible for providing competitive research and analysis support Managed their social media accounts, creating strategies in order to generate inbound traffic Assisting with advertising and marketing promotional activities Utilised trend-forecasting tools (WGSN), InDesign & Photoshop to produce mood boards, which served, as inspiration for the NYFW makeup looks decided by the Creative Director. Responsible for providing competitive research and analysis support Managed their social media accounts, creating strategies in order to generate inbound traffic Assisting with advertising and marketing promotional activities Utilised trend-forecasting tools (WGSN), InDesign & Photoshop to produce mood boards, which served, as inspiration for the NYFW makeup looks decided by the Creative Director.

    • United Kingdom
    • Apparel & Fashion
    • 1 - 100 Employee
    • Hair and Makeup Assistant (Intern)
      • Jan 2016 - Mar 2016

      Working closely with the Runway Director, as an MUAH Assistant I was responsible for planning and executing the backstage runway shows in New York, London & Oxford in regards to hair & makeup. Sourcing potential makeup and hair partners for each fashion show in various cities. Creating mood boards that served as inspiration for our creatives using Adobe InDesign/Photoshop Researching makeup trends Studying designer collections Working closely with the Runway Director, as an MUAH Assistant I was responsible for planning and executing the backstage runway shows in New York, London & Oxford in regards to hair & makeup. Sourcing potential makeup and hair partners for each fashion show in various cities. Creating mood boards that served as inspiration for our creatives using Adobe InDesign/Photoshop Researching makeup trends Studying designer collections

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Sales Advisor
      • Nov 2015 - Jan 2016

      Working from footwear to service and deliveries, at all times being professional & delivering quality customer service. Working from footwear to service and deliveries, at all times being professional & delivering quality customer service.

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • General Assistant
      • Jun 2015 - Sep 2015

      Assisting customers with their enquiries Stock replenishment Delivering exceptional customer service Ensuring entertainment section is fully stocked, taking deliveries and handling paperwork Assisting customers with their enquiries Stock replenishment Delivering exceptional customer service Ensuring entertainment section is fully stocked, taking deliveries and handling paperwork

    • United Kingdom
    • Retail
    • 700 & Above Employee
    • Supermarket Assistant
      • Mar 2014 - May 2015

      Welcome Desk operator Greeting & serving customers Dealing with returns, complaints, Click & Collect orders Operations & Deliveries Welcome Desk operator Greeting & serving customers Dealing with returns, complaints, Click & Collect orders Operations & Deliveries

Education

  • Northumbria University
    Master of Science - MS, Project and Programme Management
    2020 - 2022
  • University of Southampton
    Bachelor of Arts (BA), Fashion Marketing
    2014 - 2017
  • La Retraite Roman Catholic Girls'​ School
    A Levels/BTEC, Apparel and Textiles, Psychology, Business Studies
    2012 - 2014
  • La Retraite Roman Catholic Girls'​ School
    GCSE's, A* - B
    2007 - 2012

Community

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