PhD Anna Bałdyga
Metodyk kursów biznesowych /Product Manager at Laba- Claim this Profile
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Bio
Experience
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Laba
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Ukraine
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E-Learning Providers
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100 - 200 Employee
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Metodyk kursów biznesowych /Product Manager
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Apr 2021 - Present
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Akademia Nauk Stosowanych im. Józefa Gołuchowskiego
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Poland
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Higher Education
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Kierownik Katedry Ekonomii / Kierownik ds Nadzoru Merytorycznego
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Oct 2019 - Present
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Adiunkt
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Oct 2016 - Present
I lecture on the following subjects: Basics of Economics, Human Resources Management, International Economic Relations, Economy of the European Integration, Selected Problems of Economy.
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Blue Business Media
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Poland
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Professional Training and Coaching
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1 - 100 Employee
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Head of Conference Production
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May 2020 - Oct 2021
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Project Manager
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Aug 2016 - May 2020
- designing and creating unique business conferences based on case studies from a specific topic areas in a timely-manner- constant market research and interviews with keynote branch experts for getting to the fresh trends, inspirations and strategies for the purpose of conference agenda- cooperation with forum partners and branch media patronages on a daily basis- hosting the events, leading some parts and moderating discussions of participants
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Churn & Retention Manager
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Aug 2015 - Sep 2016
- ensuring a clear plan of action is created and executed for retention campaigns for every event; - creating tailored, personalized retention oriented campaigns for each produced event considering product lifecycle; - ensuring working transparency is maintained at all times for all events in terms of planned campaigns, there execution, final realization and learnings;- implementing innovative online strategies to increase community engagement;- becoming communities representative ensuring there needs are taken care of during event development process Show less
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Marketing & PR Manager, Russian Area
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Jun 2013 - Aug 2015
- managing and coordination the “mass” communication and campaigns towards segments of database related to Russia organized events- overlooking the work of the dedicated lead verification team, ensuring that the proper data is in place for each campaign - lead generation - both delegates and SPEX (sponsors & exhibitors)- developing the entire concept of the paper mailings for the events- planning and execution of variety of e-marketing activities (website, newsletters, targeted e-communication)- writing press releases and preparing information for media kits- production of films (with external resources) and other video products during events- coordination of direct activities of external agencies, establishments and departments Show less
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PMR
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Poland
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Market Research
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100 - 200 Employee
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Marketing Specialist
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Aug 2012 - Jun 2013
- e-marketing activities (websites, blogs, platforms, SEO/SEM etc.) - B2B copywriting, editing, proofreading – both in Polish and English - preparing and sending mass mailings, newsletters and periodicals - managing media relations, sending press releases,media partnership negotiations - managing corporate projects, influencing company’s strategy. - e-marketing activities (websites, blogs, platforms, SEO/SEM etc.) - B2B copywriting, editing, proofreading – both in Polish and English - preparing and sending mass mailings, newsletters and periodicals - managing media relations, sending press releases,media partnership negotiations - managing corporate projects, influencing company’s strategy.
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Communications Officer
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Jan 2012 - Aug 2012
- manage GridwiseTech’s visibility, brand recognition, reputation and external communications - maintain the existing relationship base through external communication channels - participate in defining the image of company among its clients both in Poland and worldwide - create articles, newsletters, flyers, web pages and more innovative forms of communication - coordinate conferences and other events - manage GridwiseTech’s visibility, brand recognition, reputation and external communications - maintain the existing relationship base through external communication channels - participate in defining the image of company among its clients both in Poland and worldwide - create articles, newsletters, flyers, web pages and more innovative forms of communication - coordinate conferences and other events
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Blue Business Media
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Poland
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Professional Training and Coaching
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1 - 100 Employee
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PR & Marketing Manager
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Jun 2009 - Jan 2012
- managing exclusive brands in a results-oriented manner - budgeting, accounting, market analysis and reporting - supervising subordinate team under time and stress pressure - projects processing in a multitask environment - leading extensive contract negotiations according to legal regulations - holding manager’s meetings, staff trainings and formal ceremonies - active participation in creating enterprise’s strategy - copywriting, proofreading, organizing ATL & BTL campaigns - PR activity, whisper marketing, social media, mass media familiarity Show less
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Transport and Logistic Specialist
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Sep 2007 - Oct 2008
- organization and coordination of sanitary ware import (from China, Turkey, Italy mainly) - organization and coordination of orders delivery (sea, truck) - attendance in international exhibitions (China, Italy) - leading trade agreement’s negotiations and business meetings - organization and coordination of sanitary ware import (from China, Turkey, Italy mainly) - organization and coordination of orders delivery (sea, truck) - attendance in international exhibitions (China, Italy) - leading trade agreement’s negotiations and business meetings
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Education
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Uniwersytet Ekonomiczny w Krakowie
Ph.D., Economics -
Akademia Ekonomiczna w Krakowie
Bachelor's degree, Economics and International Relations -
Jagiellonian University
Master's degree, Russian Studies