Experience

Weex

• Brazil
• Software Development
• 1 - 100 Employee

• COO

  • Nov 2020 - Present

  Responsible by the following areas: - Marketing- Finances- Operations- Customer Success Responsible by the following areas: - Marketing- Finances- Operations- Customer Success



Unimed

• New Zealand
• Insurance
• 1 - 100 Employee

• Head of Digital Marketing

  • Mar 2020 - Oct 2020

  Leadership and planning of the Digital Marketing team. We created a new area in the company.Management of various agencies and improvement of processes.Agile methodologies applied to Marketing management.Management of performance media results (Google Ads, Facebook Ads, Twitter Ads, Criteo, Globo and many others).Change in tools that allowed us to greatly reduce the complexity and cost of creating sites, hotsites and pages for any purpose.Salesforce Marketing Cloud Setup and Implementation.



CM Technology

• Technology, Information and Internet
• 1 - 100 Employee

• Head of Marketing

  • Apr 2019 - Mar 2020

  Leadership and planning of the Marketing team.Analysis and change of the entire positioning of the company.Reorganization of the product portfolio and creation of a new SaaS pricing model.Responsible for planning, division of portfolios and commercial intelligence (and on an interim basis, for 3 months, i was responsible for the entire sales team).Agile methodologies applied to Marketing management.Sponsorship and participation in relevant health market fairs.Performance media management (Google Ads and Facebook Ads).Hubspot Management.Design, creation and optimization of conversion-oriented pages.



iMedicina

• Brazil
• IT Services and IT Consulting
• 1 - 100 Employee

• CMO and Partner (Startup bought by Conexa)

  • Mar 2017 - Apr 2019

  Leadership, planning and team building of the Marketing area. One of the board members since June, 2018.Structured from zero a service area for digital and performance marketing in scale for hundreds of clinics all over Brazil.Repositioning the brand and planning the operation for the distribution of new services, including a large competitive differential and multiply the margin and the average ticket.Content planning and video instructor in webinars and educational courses for physicians. Example: bit.ly/rs-para-medicosCreated automated reports from the integration of various tools.Implementation of tools to improve the personalization of our campaigns, accuracy in data analysis, improve conversion rates and process automation. (Hubspot and Callpage)Implementation of agile methodologies in the marketing team.Paid media management (Google Ads and Facebook Ads).Design, creation and optimization of conversion-oriented pages.Creation and maintenance of the communication guide for standardize sales, relationship and marketing actions.Structuring, creation and optimization of nurturing flows via e-mail focused on conversion.



CMOS DRAKE

• Brazil
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • Mar 2017 - Nov 2018

  Leadership, planning and team building of the Marketing area that enabled the company to have a strong digital transformation. Today you are unlikely to buy a defibrillator in Brazil and not be impacted by CMOS DRAKE communication. Before this work, CMOS DRAKE haven't any kind of action in the digital world.Implementation of tools to enable better processes, more assertive decisions and work automation.Conducted the rebrand project to position CMOS DRAKE as the biggest defibrillators and cardioverters company in Brazil.Communication of CMOS DRAKE brand in important events in the health market.Paid media management (Google Ads).Creation and maintenance of the communication guide for standardize sales and marketing actions.



X Growth

• Advertising Services
• 1 - 100 Employee

• Founder

  • Oct 2016 - Jun 2017

  Growth Consultant and Instructor.Made an online training course in partnership with Descola: descola.org/curso/growth-hackingAuthor of specialized articles in xgrowth.io. Growth Consultant and Instructor.Made an online training course in partnership with Descola: descola.org/curso/growth-hackingAuthor of specialized articles in xgrowth.io.



Sympla

• Brazil
• Internet Publishing
• 200 - 300 Employee

• Marketing Manager

  • Nov 2014 - Oct 2016

  Leadership and structuring of the Marketing team from scratch.Planning of actions and processes in the area.Performance media management (Google Ads, Facebook Ads, Criteo, Taboola and others).Creation and implementation of training for the team and customers.Creation and maintenance of a communication guide to guide service and marketing actions.Planning, structuring and presentation of data.Conversion-oriented interface design. Leadership and structuring of the Marketing team from scratch.Planning of actions and processes in the area.Performance media management (Google Ads, Facebook Ads, Criteo, Taboola and others).Creation and implementation of training for the team and customers.Creation and maintenance of a communication guide to guide service and marketing actions.Planning, structuring and presentation of data.Conversion-oriented interface design.



Captaqui

• Brazil
• Events Services

• Founder and Head of Marketing

  • Nov 2013 - Dec 2014

  Business model development.Email marketing management.Sales to enterprise clients.Creation of the brand, graphic pieces and UI. Business model development.Email marketing management.Sales to enterprise clients.Creation of the brand, graphic pieces and UI.



Endeavor

• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Jun 2013 - Jan 2014

  Build a new plan, redesigning and managing social networksImplementation of a data-driven process for PR.Support in the management and execution of events.Support in the realization and organization of the Global Entrepreneurship Week.Approach of CEOs and Company Presidents, seeking Endeavor entrepreneurs. Build a new plan, redesigning and managing social networksImplementation of a data-driven process for PR.Support in the management and execution of events.Support in the realization and organization of the Global Entrepreneurship Week.Approach of CEOs and Company Presidents, seeking Endeavor entrepreneurs.



Frivasa - Frigorífico Vale do Sapucaí

• Brazil
• Food and Beverage Services
• 100 - 200 Employee

• Project Manager

  • Apr 2011 - Feb 2013

  Project Management.Map and documentation of all company processes.Process optimization.Creation and implementation of training for employees.Support in the process of adapting the plant to export.Support in commercial actions. Project Management.Map and documentation of all company processes.Process optimization.Creation and implementation of training for employees.Support in the process of adapting the plant to export.Support in commercial actions.