Phani Kiran Chalasani

Marketing Program Manager at L&T Metro Rail (Hyderabad) Ltd.
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Contact Information
us****@****om
(386) 825-5501
Location
Hyderabad, Telangana, India, IN
Languages
  • English Professional working proficiency
  • Hindi Native or bilingual proficiency
  • Telugu Native or bilingual proficiency
Skills

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Credentials

  • AMCAT Certified in English Comprehension
    Aspiring Minds
    Nov, 2014
    - Nov, 2024
  • AMCAT Certified Data Processing Specialist
    Aspiring Minds
    Sep, 2014
    - Nov, 2024

Experience

  • L&T Metro Rail (Hyderabad) Ltd.
    • India
    • Truck Transportation
    • 300 - 400 Employee
    • Marketing Program Manager
      • Sep 2019 - Present

      o Responsible for Revenue generated through Fare segment o Segment customers based on their monthly usage of Smart cardso Drive activation of Smart cards on a monthly basiso Responsible for First and Last mile connectivity for Metro Railo Driving usage and visibility of Metro Rail through Co-promotional activities with Retail chains o Responsible for Revenue generated through Fare segment o Segment customers based on their monthly usage of Smart cardso Drive activation of Smart cards on a monthly basiso Responsible for First and Last mile connectivity for Metro Railo Driving usage and visibility of Metro Rail through Co-promotional activities with Retail chains

  • HDFC Bank
    • India
    • Banking
    • 700 & Above Employee
    • Senior Product Manager
      • Apr 2018 - Jul 2019

      o Responsible for driving Activation on HDFC Bank Credit cards o Segmented customers based on their monthly usage of Credit cards and launched key segmented programs using Data analytics supporto Launched Key features like Insurance cover to drive loyalty and usage on a monthly basiso Launched Digital Marketing campaigns using SEO campaigns, Social media campaigns to drive Credit card usage across categorieso Launched segmented merchant promos to increase penetration of merchants and thereby increase spendso Launched several tactical and periodic promos to impact activation and spends o Identified and nurtured new categories to increase Credit card usage by offering discounts and cashback to customers

    • Product Manager Ecommerce
      • Jun 2017 - Mar 2018

      o Responsible for driving online and International spends on HDFC Bank Credit cards o Segmented customers based on their usage of Credit cards on Online and International categories and launched customized promos to increase usageo Launched Value added service for International Usage on Credit cards to drive Loyaltyo Launched programs on Credit card usage like SmartHub for Education , Forex portal to increase digital usage of credit cards o Worked with key merchants in different categories like eshopping, travel, grocery for strategic alliances to increase Online spends

    • Product Manager
      • Apr 2015 - May 2017

      • Managing HDFC BANK's ecommerce and loyalty platform Smartbuy For Credit and Debit card customers New Product Development: Ideating new features and managing the product road map• Managing the User Interface and Experience, launching the mobile applications of the platform -Android/Ios App and mlite version • Customer Segmentation – Responsible for Customer segmentation basis data analytics on customer usage, demographics, and other performance metrics. Developing strategy & launching programs for these customer segments to increase card usage and strengthening loyalty.• Retention Management – Ensuring that the Customers maintain a high repeat rate of usage to improve loyalty through tactical retention/win back programs • Banking Alliances - Strategizing Tactical Campaigns (ATL & BTL) as a part of the Marketing Strategy to increase customer engagement. Initiating new partner integration and broadening the width of category offerings • Responsible for Failure monitoring,Product testing, Customer escalation management and Service Quality• Data Analysis - Drawing insights from Website google Analytics, SEO Reports, Market Research to improve Offer management and conversion rates

  • Isuzu Motors India Private Limited
    • India
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Marketing Communications Intern
      • Apr 2014 - Jun 2014

      - Involved in the design of Go-to market strategy for ISUZU D-MAX across ten big cities in India- Coordinated the various launch activities like digital communication through company websites and social media management- Responsible for Vendor management for procuring marketing collaterals - Analysing the Web Analytics report and suggesting keywords for the Digital Campaign across auto websites - Involved in the design of Go-to market strategy for ISUZU D-MAX across ten big cities in India- Coordinated the various launch activities like digital communication through company websites and social media management- Responsible for Vendor management for procuring marketing collaterals - Analysing the Web Analytics report and suggesting keywords for the Digital Campaign across auto websites

Education

  • Greatlakes Institute of Management
    Master of Business Administration (M.B.A.), Marketing
    2013 - 2015

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