Phượng Dương
Deputy PR&Brand Director at Hong Bang International University (HIU)- Claim this Profile
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Bio
Experience
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Hong Bang International University (HIU)
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Vietnam
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Education Administration Programs
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1 - 100 Employee
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Deputy PR&Brand Director
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Mar 2021 - Present
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VietJet Air
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Vietnam
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Airlines and Aviation
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700 & Above Employee
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Social Media Manager
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Jul 2019 - Mar 2021
Crisis management on social network Manage KOLs/forum/group/fanpage in economic, politics, life, society, car, entertainment areas. Crisis management on social network Manage KOLs/forum/group/fanpage in economic, politics, life, society, car, entertainment areas.
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PR Deputy Director
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Apr 2018 - Jul 2019
Build short term & long term communication strategies for group & 7 member companies. Develop Saobacdau brand identity standard. Develop partnerships by marketing strategy: Cisco, IBM, F5, Nutanix,... Develop custumer relationship through annual event: SBD Day Support member companies to approach new custumer by association/department/branches: HCA, Vnisa, Vinasa, Hrec... Organization some event to launch new solutions: e-goverment, smart museum, smart event, smart parking,... Build short term & long term communication strategies for group & 7 member companies. Develop Saobacdau brand identity standard. Develop partnerships by marketing strategy: Cisco, IBM, F5, Nutanix,... Develop custumer relationship through annual event: SBD Day Support member companies to approach new custumer by association/department/branches: HCA, Vnisa, Vinasa, Hrec... Organization some event to launch new solutions: e-goverment, smart museum, smart event, smart parking,...
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Nguyen Hoang Group
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Vietnam
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Education Administration Programs
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1 - 100 Employee
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Digital Marketing Manager
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Feb 2017 - Apr 2018
In charge of Digital MKT plan for the group Develop enrollment strategy for HIU in 2018 Building SNA summer school enrollment strategy for 2018 In charge of Digital MKT plan for the group Develop enrollment strategy for HIU in 2018 Building SNA summer school enrollment strategy for 2018
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Vietbank (Ngân Hàng TMCP Việt Nam Thương Tín)
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Banking
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100 - 200 Employee
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PR Supervisor
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Jan 2015 - Jan 2017
Public Relations: - Develop mutually beneficial relationships with communication organizations, specialized in Banking and Finance. - Organize and coordinate marketing campaigns and events. - Control and handle of negative news affecting VietBank’s brand. - Research and identify suitable Digital marketing strategy to apply to products, promotions of the Bank. - Run media planning for products and services to prepare customer deployment. - Build overall PR plan annually at… Show more Public Relations: - Develop mutually beneficial relationships with communication organizations, specialized in Banking and Finance. - Organize and coordinate marketing campaigns and events. - Control and handle of negative news affecting VietBank’s brand. - Research and identify suitable Digital marketing strategy to apply to products, promotions of the Bank. - Run media planning for products and services to prepare customer deployment. - Build overall PR plan annually at Vietbank. - Search for awards in the financial sector to achieve the reputation for VietBank. - Propose charitable activities aimed at bringing VietBank’s development associated with community and society. Internal Communication: - Manage plans for Facebook, Website, internal emails every week to inform all employees about taking place activities. - Writing MC scripts, orgarnize internal competition programs, Cooperation signing ceremony, Year-end party, Assigning Target Ceremony, Opening of new Branches, Traditional Sports Day, etc. - Develop standard image recognition system: uniforms, 5S provisions, design, etc - Prepare speeches for the Chairman, CEO, Deputy CEO at events. Show less Public Relations: - Develop mutually beneficial relationships with communication organizations, specialized in Banking and Finance. - Organize and coordinate marketing campaigns and events. - Control and handle of negative news affecting VietBank’s brand. - Research and identify suitable Digital marketing strategy to apply to products, promotions of the Bank. - Run media planning for products and services to prepare customer deployment. - Build overall PR plan annually at… Show more Public Relations: - Develop mutually beneficial relationships with communication organizations, specialized in Banking and Finance. - Organize and coordinate marketing campaigns and events. - Control and handle of negative news affecting VietBank’s brand. - Research and identify suitable Digital marketing strategy to apply to products, promotions of the Bank. - Run media planning for products and services to prepare customer deployment. - Build overall PR plan annually at Vietbank. - Search for awards in the financial sector to achieve the reputation for VietBank. - Propose charitable activities aimed at bringing VietBank’s development associated with community and society. Internal Communication: - Manage plans for Facebook, Website, internal emails every week to inform all employees about taking place activities. - Writing MC scripts, orgarnize internal competition programs, Cooperation signing ceremony, Year-end party, Assigning Target Ceremony, Opening of new Branches, Traditional Sports Day, etc. - Develop standard image recognition system: uniforms, 5S provisions, design, etc - Prepare speeches for the Chairman, CEO, Deputy CEO at events. Show less
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PR Executive
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Apr 2012 - Dec 2014
Public Relations: - Develop and analyze marketing strategies for new products and services: planning, evaluate and recommend the suitable communication channels based on given budget, organize approved marketing campaigns. - Achieve awards in Banking: Vietnamese Gold Stars, Asean Strong Brands, Gold Star Entrepreneur… - Coordinate with other Branches/ transaction offices in opening ceremonies, communicating and developing relationships with local authorities. - In charge of… Show more Public Relations: - Develop and analyze marketing strategies for new products and services: planning, evaluate and recommend the suitable communication channels based on given budget, organize approved marketing campaigns. - Achieve awards in Banking: Vietnamese Gold Stars, Asean Strong Brands, Gold Star Entrepreneur… - Coordinate with other Branches/ transaction offices in opening ceremonies, communicating and developing relationships with local authorities. - In charge of articles, press releases and other outward information related to Nam A Bank. Internal communication: - Manage weekly and monthly communication plans of social media channels. - Organize internal contests: Image of Nam A, Perfect Couples, Nam A’s got Talent, Sports Day, etc. - Keep track of information related to Nam A Bank, analyze and assess the risks that may occur, suggest solutions if there is any communication crisis. - Manage project of repositioning brand name of Nam A Bank in 2014: suggest image, logo, brand identity standard, integrated media channels (TVC, Radio, Print ads, digital marketing,…) Show less Public Relations: - Develop and analyze marketing strategies for new products and services: planning, evaluate and recommend the suitable communication channels based on given budget, organize approved marketing campaigns. - Achieve awards in Banking: Vietnamese Gold Stars, Asean Strong Brands, Gold Star Entrepreneur… - Coordinate with other Branches/ transaction offices in opening ceremonies, communicating and developing relationships with local authorities. - In charge of… Show more Public Relations: - Develop and analyze marketing strategies for new products and services: planning, evaluate and recommend the suitable communication channels based on given budget, organize approved marketing campaigns. - Achieve awards in Banking: Vietnamese Gold Stars, Asean Strong Brands, Gold Star Entrepreneur… - Coordinate with other Branches/ transaction offices in opening ceremonies, communicating and developing relationships with local authorities. - In charge of articles, press releases and other outward information related to Nam A Bank. Internal communication: - Manage weekly and monthly communication plans of social media channels. - Organize internal contests: Image of Nam A, Perfect Couples, Nam A’s got Talent, Sports Day, etc. - Keep track of information related to Nam A Bank, analyze and assess the risks that may occur, suggest solutions if there is any communication crisis. - Manage project of repositioning brand name of Nam A Bank in 2014: suggest image, logo, brand identity standard, integrated media channels (TVC, Radio, Print ads, digital marketing,…) Show less
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Education
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University of Finance and Marketing, HCMC, Vietnam
Bachelor's degree, Marketing