Alain Pezzoni
Founder & CEO at BeOnPerf- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
-
English Full professional proficiency
-
French Native or bilingual proficiency
-
Spanish Professional working proficiency
Topline Score
Bio
Tanguy Favennec
I have been working with Alain for a few years. I have quickly identified Alain as a leader for Air France-KLM international digital activities. He has a great entrepreneurial spirit, a broad digital expertise, and the ability to properly execute innovations. His inspiration really contributes to Air France digital transformation.
Moises Corbacho
I've the pleasure to work with Alain for quite a long time. It's been always like a "guide", like a "mentor" in this digital, always changing worrld. So much focused on sales results and at the same time it's technical skills made him the best choice for e-commerce business. You can trust that your Digital Strategy will be in best hands with Alain!
Stéphane Schwander
Alain is a brilliant source of inspiration. One of the best I know in the digital industry. During the time I followed his lecture and ever since then, I am amazed by his natural leadership to capture and attract its audience. This in such a wide range of business topics with concrete successful cases he practiced. Alain knows how to transmit knowledge. He possesses this very rare talent of translating complexity to simplicity with great sense of humor. Alain has the emotional intelligence to adapt itself to any type of individuals or environment. Now that I know Alain for some time, I can really tell that I am fascinated by his sharp capacity to predict the future's trend in the business.
Tanguy Favennec
I have been working with Alain for a few years. I have quickly identified Alain as a leader for Air France-KLM international digital activities. He has a great entrepreneurial spirit, a broad digital expertise, and the ability to properly execute innovations. His inspiration really contributes to Air France digital transformation.
Moises Corbacho
I've the pleasure to work with Alain for quite a long time. It's been always like a "guide", like a "mentor" in this digital, always changing worrld. So much focused on sales results and at the same time it's technical skills made him the best choice for e-commerce business. You can trust that your Digital Strategy will be in best hands with Alain!
Stéphane Schwander
Alain is a brilliant source of inspiration. One of the best I know in the digital industry. During the time I followed his lecture and ever since then, I am amazed by his natural leadership to capture and attract its audience. This in such a wide range of business topics with concrete successful cases he practiced. Alain knows how to transmit knowledge. He possesses this very rare talent of translating complexity to simplicity with great sense of humor. Alain has the emotional intelligence to adapt itself to any type of individuals or environment. Now that I know Alain for some time, I can really tell that I am fascinated by his sharp capacity to predict the future's trend in the business.
Tanguy Favennec
I have been working with Alain for a few years. I have quickly identified Alain as a leader for Air France-KLM international digital activities. He has a great entrepreneurial spirit, a broad digital expertise, and the ability to properly execute innovations. His inspiration really contributes to Air France digital transformation.
Moises Corbacho
I've the pleasure to work with Alain for quite a long time. It's been always like a "guide", like a "mentor" in this digital, always changing worrld. So much focused on sales results and at the same time it's technical skills made him the best choice for e-commerce business. You can trust that your Digital Strategy will be in best hands with Alain!
Stéphane Schwander
Alain is a brilliant source of inspiration. One of the best I know in the digital industry. During the time I followed his lecture and ever since then, I am amazed by his natural leadership to capture and attract its audience. This in such a wide range of business topics with concrete successful cases he practiced. Alain knows how to transmit knowledge. He possesses this very rare talent of translating complexity to simplicity with great sense of humor. Alain has the emotional intelligence to adapt itself to any type of individuals or environment. Now that I know Alain for some time, I can really tell that I am fascinated by his sharp capacity to predict the future's trend in the business.
Tanguy Favennec
I have been working with Alain for a few years. I have quickly identified Alain as a leader for Air France-KLM international digital activities. He has a great entrepreneurial spirit, a broad digital expertise, and the ability to properly execute innovations. His inspiration really contributes to Air France digital transformation.
Moises Corbacho
I've the pleasure to work with Alain for quite a long time. It's been always like a "guide", like a "mentor" in this digital, always changing worrld. So much focused on sales results and at the same time it's technical skills made him the best choice for e-commerce business. You can trust that your Digital Strategy will be in best hands with Alain!
Stéphane Schwander
Alain is a brilliant source of inspiration. One of the best I know in the digital industry. During the time I followed his lecture and ever since then, I am amazed by his natural leadership to capture and attract its audience. This in such a wide range of business topics with concrete successful cases he practiced. Alain knows how to transmit knowledge. He possesses this very rare talent of translating complexity to simplicity with great sense of humor. Alain has the emotional intelligence to adapt itself to any type of individuals or environment. Now that I know Alain for some time, I can really tell that I am fascinated by his sharp capacity to predict the future's trend in the business.
Credentials
-
Google Ads for Display Advertising
Google AdsDec, 2018- Nov, 2024 -
Google Ads for Search Advertising
Google AdsDec, 2018- Nov, 2024 -
EFSET English Check - Score: Advanced / Proficient (CEFR C1/C2)
EF Education First
Experience
-
BeOnPerf
-
Switzerland
-
Technology, Information and Internet
-
1 - 100 Employee
-
Founder & CEO
-
Jan 2014 - Present
BeOnPerf's Managing Director. BeOnPerf is a performance-oriented Digital Marketing & Web Agency based in Geneva, Switzerland. We provide consulting and operations in e-commerce and digital marketing. We bring deep experience, innovation mindset and cutting edge marketing technologies to our clients. All details on BeOnPerf.ch. Our main areas of expertise: - e-commerce and social selling - web development (Prestashop, WordPress, Laravel, Boostrap, Angular JS, PWA,...) - traffic and notoriety - lead generation in B2C and B2B - search engine marketing (SEO & SEA) - display advertising / programmatic advertising - social media marketing (organic and social ads) - e-mail marketing / newsletters - marketing automation - inbound marketing / Content marketing - web analytics - chatbots & IA
-
-
-
ESM, Ecole de Management et de Communication
-
Switzerland
-
Higher Education
-
1 - 100 Employee
-
Lecturer
-
Nov 2012 - Present
In charge of teaching Digital Marketing and E-commerce to experienced professionals and bachelor students. All details on https://www.esm.ch/. In charge of teaching Digital Marketing and E-commerce to experienced professionals and bachelor students. All details on https://www.esm.ch/.
-
-
-
Frenchfounders
-
United States
-
International Trade and Development
-
1 - 100 Employee
-
Community member (C-levels)
-
Sep 2018 - Jan 2023
International community of French speaking entrepreneurs and CEOs. Innovation nurturing, networking, business opportunities. More info www.frenchfounders.com International community of French speaking entrepreneurs and CEOs. Innovation nurturing, networking, business opportunities. More info www.frenchfounders.com
-
-
-
Air France
-
France
-
Airlines and Aviation
-
700 & Above Employee
-
Head of Direct Sales, E-commerce & Customer Care
-
Jun 2011 - Aug 2016
> In charge of Direct Sales, E-commerce & Customer Care for Air France and KLM in Switzerland, Austria, Slovenia, Croatia, Serbia.> Direct Sales cover e-commerce (9 websites), call centers (2), airport/city ticket offices (11)> Yearly turnover: over 80 millions €Main duties/goals : - E-business : increase e-commerce revenue, boost acquisition (traffic and sales), improve customer value and retention, increase m-commerce, manage digital marketing leverages (SEA, SEO, display, affiliation, e-mail marketing, social media), manage 9 sites content, ensure proper community management on several social networks. Test & learn from new technologies and latest digital marketing concepts- Offline sales : drive and challenge PoS managers, ensure highest quality of service at touch points, boost prospecting activities, generate up-sell revenue, enhance added value for customers.- Customer Care : ensure claims handling quality & processes, focus on high value customers, sales teams involvement in handling, manage legal cases and liaise with national enforcement body.
-
-
Head of Sales - Direct Channels
-
Apr 2007 - Jun 2011
> In charge of Direct Sales for Air France and KLM in Switzerland, Austria, Slovenia, Croatia, Serbia.> Direct Sales cover e-commerce (7 websites), call centers (2), airport/city ticket offices (11).> Achieved direct sales merger between Air France and KLM staff and procedures.Main online duties/goals: channels shift from offline to online, increase e-commerce penetration vs total turnover, gain market shares against online travel agencies, boost e-acquisition (traffic and sales), lead e-marketing initiatives (campaigns, concepts), extend online partnerships range, extend ancillary products range, test & learn from new technologies and latest e-marketing concepts (m-commerce, new media,...).Main offline duties/goals: drive and challenge PoS managers, ensure highest quality of service at touch points, boost prospecting activities, generate up-sell revenue, enhance added value for customers.Also Innovation Manager (transverse function) for the different business areas such as commercial, finance, HR, operations, etc. In charge of inspiring people, collecting ideas, rewarding and set up new projects.
-
-
Marketing Manager
-
Apr 2002 - Mar 2007
> Marketing Manager for Switzerland and Central Europe (10 countries) > Main duties/goals: B2C/B2B/B2T loyalty building, boost sales via various marketing programs in each clients segment (loyalty programs, incentive programs, direct marketing activities) and advertising campaigns (all media), increase brand & products awarness (advertising, PR, sponsoring), develop SMEs corporate business (prospecting, up-sell, incentives), lead trade marketing activities, set-up and develop e-commerce in the 10 countries. .
-
-
Communication Manager
-
Oct 1996 - Mar 2002
Follow up of the Commercial Action Plan and budget, implementation of advertising campaigns in cooperation with agencies (media-planning, creative briefings), implementation of below-the-line campaigns (direct mails), setting up of a new incentive program for travel agencies, Swiss partnership agreements implementation with Nestlé and Renault, sponsoring (golf and polo tournaments), opening of first merchant websites in 1998 (AT & CH) and starting of e-commerce activities.
-
-
-
Skioo
-
Switzerland
-
IT Services and IT Consulting
-
1 - 100 Employee
-
Co-founder & Marketing Director
-
Jun 2012 - Dec 2015
Co-founder of Skioo.com. Skioo.com is a skipass online retailer that provides new ski experience through out many exclusive features such as Snowmiles, Pins, Skydays, mobile apps and several social features which make Skioo one of the most innovative platforms in the ski industry. Skioo won 2 startup competitions in 2013: ICT Investor Day (http://ict-investors-day.ch/9THIID-winner) and Swisscom Startup Challenge (http://startup.swisscom.ch/en/swisscom-startup-challenge) Co-founder of Skioo.com. Skioo.com is a skipass online retailer that provides new ski experience through out many exclusive features such as Snowmiles, Pins, Skydays, mobile apps and several social features which make Skioo one of the most innovative platforms in the ski industry. Skioo won 2 startup competitions in 2013: ICT Investor Day (http://ict-investors-day.ch/9THIID-winner) and Swisscom Startup Challenge (http://startup.swisscom.ch/en/swisscom-startup-challenge)
-
-
-
SAWI
-
Switzerland
-
Higher Education
-
1 - 100 Employee
-
Lecturer
-
Aug 2009 - Jun 2012
> In charge of teaching e-business (e-commerce & digital marketing) for the federal diploma "Web Project Manager". 15-20 students each year. > Jury duty of WPM diploma + personal coach for several students > SAWI courses prepare adults with professional experience to several Swiss federal diploma in marketing/communication. Get more insight about the WPM federal diploma on https://www.sawi.com/romandie/formations/digital-project-manager-sawi-preparation-au-diplome-federal-de-web-project-manager
-
-
Education
-
2016 - 2016
IMD Business School
Leading Digital Business Transformation, Executive Program -
1993 - 1996
Audencia Business School
Master's degree in management (Master 2), Finance, HR, sales, accounting, marketing, economics, entrepreneuship -
1995 - 1995
The Ohio State University
Business Administration and Management, Retail and Marketing -
1991 - 1993
Paris-Sud University (Paris XI)
DUT, Sales & Marketing
Community
