Peyton Kirsch

Associate Analyst, Paid Social at CMI Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Philadelphia

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Credentials

  • Digital & Social
    Twitter
    Jun, 2023
    - Nov, 2024
  • Hubspot Academy SEO Certification
    HubSpot
    May, 2022
    - Nov, 2024
  • Google Ads Search Certification
    Google
    Mar, 2022
    - Nov, 2024
  • Google Ads Video Certification
    Google
    Mar, 2022
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • Associate Analyst, Paid Social
      • Jun 2023 - Present

    • United States
    • Retail Apparel and Fashion
    • 300 - 400 Employee
    • Campus Director
      • Jul 2022 - Dec 2022

      -Led a team of 3 Campus Managers at West Chester University of Pennsylvania-Exceeded monthly team sales quota 95% of the time -Created meeting agendas for monthly team meetings -Increased University Tees West Chester University Instagram following by 66.6% in 90 days

    • E-Commerce Marketing Intern
      • Jun 2022 - Dec 2022

      -Designed creative content for email campaigns, Instagram assets, and blog posts-Developed 3-4 creative briefs per week within corporate parameters-Utilized company assets and created digital marketing accessories by company deadlines-Demonstrated creativity by managing stylistic choices-Planned and executed Fall 2022 Back to School Collection-Identified influencers on a weekly basis that aligned with brand demographic

    • Marketing Affiliate
      • Nov 2021 - Dec 2022

      -Leveraged marketing opportunities to promote gifted merchandise-7,334 Instagram accounts reached on one viral post (953 likes, 1195 shares, and 166 saves)

    • Campus Manager
      • Jan 2021 - May 2022

      -Collaborated on a team of 4 Campus Managers at West Chester University of Pennsylvania-Designed and marketed custom apparel for Greek life, student organizations, and local businesses

    • United States
    • Non-profit Organizations
    • 500 - 600 Employee
    • Director Of Marketing And Public Relations
      • Nov 2021 - Dec 2022

      -Partnered with the Vice President of Recruitment and Marketing to promote the chapter to prospective members-Managed chapter's social media by creating a content calendar with 2-3 Instagram posts, 1-2 Instagram stories, and 1 TikTok per week-Delegated tasks to other social media committee members -Fostered and helped to promote a positive image of Kappa Delta Sorority

    • Marketing And Public Relations Assistant
      • Jan 2021 - Nov 2021

      -Collaborated with Vice President of Public Relations -Promoted and managed the chapter's Instagram stories and VSCO

    • Lambda Pi Eta Honors Society Member
      • Oct 2021 - Dec 2022

    • Lambda Pi Eta National Communication Honors Society Treasurer
      • Oct 2021 - Dec 2022

      -Collaborated with other executive board members to organize events-Managed all financial responsibilities of the organization

    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Director Of Public Relations
      • Mar 2021 - Oct 2021

      -Collaborated with the Events Director to organize events with other clubs and organizations on campus -Collaborated with the Events Director to organize events with other clubs and organizations on campus

Education

  • West Chester University of Pennsylvania
    Bachelor of Arts - BA, Media and Culture Major with a Minor in Digital Marketing
    2019 - 2022
  • Bethlehem Catholic High School
    2015 - 2019

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