Peyton Hochhalter
Marketing Specialist at BoCo Collective Marketing- Claim this Profile
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Bio
Credentials
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Google AdWords
GoogleJun, 2021- Nov, 2024
Experience
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BoCo Collective Marketing
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United States
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Marketing Services
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1 - 100 Employee
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Marketing Specialist
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Jun 2022 - Present
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Social Media Assistant
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Feb 2022 - Jun 2022
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A & B Farmhouse
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Brazil, Indiana, United States
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Social Media Marketing Consultant
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Jan 2021 - Jun 2022
• Shoot photo and video and create unique digital content for use in promoting sales • Engage in successful public outreach by executing social media campaigns garnering a reach of 10,000 individuals • Design digital content aligned with brand strategy and share across company social media platforms • Shoot photo and video and create unique digital content for use in promoting sales • Engage in successful public outreach by executing social media campaigns garnering a reach of 10,000 individuals • Design digital content aligned with brand strategy and share across company social media platforms
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Server
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Jun 2019 - Mar 2022
• Excel under pressure, maintaining a high level a professionalism while serving up to 120 guests per night • Strengthen hundreds of customer relationships through effective customer service and attention to detail • Provide administrative support by answering customer inquiries and giving customized recommendations to guests • Excel under pressure, maintaining a high level a professionalism while serving up to 120 guests per night • Strengthen hundreds of customer relationships through effective customer service and attention to detail • Provide administrative support by answering customer inquiries and giving customized recommendations to guests
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Fort Wayne Children's Zoo
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United States
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Non-profit Organizations
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1 - 100 Employee
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Communications Intern
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Jun 2021 - Dec 2021
• Assisted animal care staff in reaching organizational goals for animal celebration days through creation and scheduling of social media plans and materials for over 150,000 social media followers • Conducted monthly and quarterly research and analysis of social media analytics over four platforms • Composed press releases used by media and articles for online email publications reaching an audience of 30,000 • Implemented Instagram Reels strategy, increasing Instagram reach by 14% over three months
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Sigma Kappa Sorority
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United States
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Non-profit Organizations
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400 - 500 Employee
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Public Relations Chairman/Webmaster
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Nov 2019 - Dec 2021
• Achieved organization’s strategic communication goals through inclusive and engaging social media strategy • Coordinated and executed external public relations events for over 100 guests each • Expanded Instagram following by 38% over one year holding position • Achieved organization’s strategic communication goals through inclusive and engaging social media strategy • Coordinated and executed external public relations events for over 100 guests each • Expanded Instagram following by 38% over one year holding position
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Coach
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Nov 2020 - May 2021
• Mentored athletes while analyzing individual athletic performance and providing constructive feedback • Organized, developed, and implemented practice and game plans for maximal skill development • Mentored athletes while analyzing individual athletic performance and providing constructive feedback • Organized, developed, and implemented practice and game plans for maximal skill development
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Indiana State University
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United States
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Higher Education
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700 & Above Employee
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Indiana Statesman Digital Engagement Producer
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Aug 2020 - Dec 2020
• Disseminated campus, local, and national news effectively through an average 10% Instagram engagement rate • Collaborated with staff members to coordinate data for opinion pieces and create sponsored content • Designed digital media in alignment with organizational goals and mission • Disseminated campus, local, and national news effectively through an average 10% Instagram engagement rate • Collaborated with staff members to coordinate data for opinion pieces and create sponsored content • Designed digital media in alignment with organizational goals and mission
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Indiana State University
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United States
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Higher Education
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700 & Above Employee
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Information Desk Attendant
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May 2018 - Oct 2019
• Provided campus information and support to students and visitors • Assisted in management of building amenities • Led one-on-one training programming for new employees • Provided campus information and support to students and visitors • Assisted in management of building amenities • Led one-on-one training programming for new employees
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Fraternity and Sorority Life
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Indiana State University
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FSL Leadership Intern
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Jan 2019 - May 2019
• Collaborated with organization leads to create marketing and informational materials • Enhanced professional experience through mentor relationships, networking events and workshops • Collaborated with organization leads to create marketing and informational materials • Enhanced professional experience through mentor relationships, networking events and workshops
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Education
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Indiana State University
Bachelor of Arts - BA, Communication - Public Relations