Petteri Nikkanen
Commercial Director / Member of Management Team at AKK-Motorsport ry & AKK Sports Ltd.- Claim this Profile
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Experience
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Commercial Director / Member of Management Team
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Jan 2020 - Present
Vantaa, Finland In addition to my core responsibilities in sales and marketing leadership, I have had the privilege of orchestrating the prestigious World Rally Championship (WRC), Jyväskylä Round, consistently recognized as the pinnacle of rally events worldwide. The WRC event in Jyväskylä holds paramount social significance, standing as Finland's largest sporting spectacle, with an annual influx of over 100,000 enthusiastic spectators to Jyväskylä. This event not only garners substantial tax revenue, but… Show more In addition to my core responsibilities in sales and marketing leadership, I have had the privilege of orchestrating the prestigious World Rally Championship (WRC), Jyväskylä Round, consistently recognized as the pinnacle of rally events worldwide. The WRC event in Jyväskylä holds paramount social significance, standing as Finland's largest sporting spectacle, with an annual influx of over 100,000 enthusiastic spectators to Jyväskylä. This event not only garners substantial tax revenue, but also fuels the nation's economy by generating tourism and cultivating new business opportunities. My daily tasks encompass a diverse range of responsibilities, including the formulation of comprehensive sales strategies and budgeting, shouldering P&L accountability, and delivering reports to the CEO. I bear the overarching responsibility for the commercial operations and products associated with this event. Leading our dedicated team through the challenges posed by the aftermath of the COVID-19 pandemic, we embarked on a collective journey to reinstate this great event, demonstrating our unwavering commitment and accountability, which ultimately led to a remarkable revival in profitability as well. Show less
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Vizeum Finland
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Finland
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Marketing and Advertising
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Client Director
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Aug 2019 - Dec 2019
Helsinki, Southern Finland, Finland
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Head of Sales Team
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Aug 2018 - Aug 2019
Helsinki, Southern Finland, Finland
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Sales Director
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Oct 2014 - Jul 2018
Helsinki
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Sales Director
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Jul 2012 - Oct 2014
Helsinki
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NRJ Finland Oy Ab
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Finland
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Broadcast Media Production and Distribution
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Sales Group Manager
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Jun 2010 - Jul 2012
Helsinki, Uusimaa, Finland
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Key Account Manager
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Mar 2008 - Jun 2010
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SBS Broadcasting
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Sales Manager
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Dec 2007 - Mar 2008
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Talentum Media
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Book and Periodical Publishing
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1 - 100 Employee
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Product Manager
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Aug 2007 - Nov 2007
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Account Manager
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Aug 2006 - Aug 2007
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Sales Manager
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Mar 2005 - Aug 2006
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Education
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Lappeenrannan teknillinen yliopisto
Master of Business Administration (MBA) -
Lahti University of Applied Sciences
Bachelor of Business Administration - BBA, Business Administration and Finance