Senior Digital Specialist

• Jan 2023 - Present

Performance Marketing Manager

• Aug 2022 - Nov 2022

• Performance Marketing Manager for B2B across the United States, Canada, Australia, UK and Europe across paid search, paid social, affiliate and partnership • Increased sign-ups on LinkedIn by 146%, decreased cost per sign-up by 57% with 11% less ad spend QoQ • Developed strategy to improve conversions from Google Ads by 414% in the first month of the re-launch of the channel with a new STAG account structure • Performance Marketing Manager for B2B across the United States, Canada, Australia, UK and Europe across paid search, paid social, affiliate and partnership • Increased sign-ups on LinkedIn by 146%, decreased cost per sign-up by 57% with 11% less ad spend QoQ • Developed strategy to improve conversions from Google Ads by 414% in the first month of the re-launch of the channel with a new STAG account structure

PPC Specialist

• May 2022 - Jul 2022

* Managing PPC for the non-gaming side of the business for the US market. * Increased monthly net profit by 200% on Google Ads from $10 000 monthly to $30 000 monthly in the psychic niche * Managing PPC for the non-gaming side of the business for the US market. * Increased monthly net profit by 200% on Google Ads from $10 000 monthly to $30 000 monthly in the psychic niche

Senior Performance Marketer

• Jun 2021 - Apr 2022

* B2B: In charge of paid media strategy, implementation/execution, analysis, and reporting for CMC Markets Connect globally (EMEA, APAC, NA)* B2C: Executing paid media strategy, analyzing performance, and report on performance to senior heads across EMEA (DE, AT, PL, SE, NO, DK, ES, FR, IT, NL)- PPC (Google and Microsoft Ads)- Display / Programmatic (GDN, DV360, Campaign Manager 360, Bannerflow)- Paid Social (LinkedIn, YouTube, Twitter)- App (Apple Search Ads, Universal App Campaign)- Affiliate (Onboarding of affiliates on CPA deals)

Performance Marketer

• Dec 2019 - May 2021

PPC Specialist

• Apr 2019 - Nov 2019

• Managed PPC for Avis and Budget in the Scandinavian markets (Sweden, Denmark, and Norway) that included 46 active accounts, 110,000+ campaigns, 1,600,000+ SKAGs, and a monthly budget of up to +€360,000 • Improved revenue by 65% YoY and the number of car bookings by 43% for the main brand Avis through implementing tailored strategies for each region • Developed weekly communication strategies that outlined performance and key learnings for the PPC team • Created SQL queries to analyze PPC performance across regions and extracted meaningful insights to share with performance managers to drive next steps

Paid Search Specialist (SEM/SEA/PPC)

• Jan 2018 - Mar 2019

• Managed over 30 Google and Bing Ads client accounts that span across search, display, video, etc and helped scale the business across 10 countries and three continents • Developed strong relationships with customer executives and served as the primary point of contact for account issues, optimizations, and account setups • Analyzed client performance using Google Analytics and Google Data Studio and extracted actionable insights to present in weekly calls with partners to improve campaign performance • Oversaw PPC strategies for international paid search clients across Europe, North-America and Oceania covering languages such as English, Norwegian, Swedish, Danish and German

Head of Marketing

• Feb 2017 - Sep 2017

Skinome is the world’s first data-driven and customizable cosmetics start-up and it is backed by Y Combinator (YC Fellowship ’16). Head of Marketing. Created a strategic marketing plan; defined target market, identified different personas/customers, target customers/ personas, target channels. Built relationships and conducted 5 VC meetings and two angel investor meetings. • Created goals and plans for all social media channels; produced, published and analyzed monthly content for our social media channels and the targeted groups for user acquisitions. • Used growth hacking methodology to grow our YouTube channel to become the world’s leading channel within the AI space on YouTube. • Improved our follower base from 12.000 to 59.000 in three months with growth hacking.

SEO/Content Marketing Intern

• May 2016 - Aug 2016

One out of the three premier Norwegian Performance Marketing agencies. with specialty within SEO, Google AdWords, and Google Analytics. SEO/Content Marketing Intern. Analyzed customers’ core business areas, found relevant search terms, and structured into keyword clusters. Performed analysis utilizing SEO, Google AdWords, and Google Analytics. • Increased both the client’s SEO placement rate and click-through rate by analyzing core business, identifying search terms, and creating keyword clusters. • Selected by supervisors to join meetings with teams from Google and Facebook. • Certifications: AdWords Fundamentals, Mobile Advertising, Shopping Advertising (July 2016- July 2017)

Head of Social Media and Online Marketing

• Oct 2014 - Feb 2015

Interned with a start-up committed to helping others master MS Excel • Managed, created, and analyzed all social media aspects, including Facebook, YouTube and Vimeo. Interned with a start-up committed to helping others master MS Excel • Managed, created, and analyzed all social media aspects, including Facebook, YouTube and Vimeo.

Product Manager Assistant Intern

• Aug 2014 - Nov 2014

Produced content on social media for the biggest brand within the hair care division as an intern during undergraduate school. Worked with L'Oréal Professionals’ (LP), answering directly to product managers, assisting with social media platforms; created content for LP on Facebook and Instagram. • Prepared for sales meetings and sent out POS materials to the national sales team across Norway. • Translated product and advertising materials from English to Norwegian. • Finished the internship with a written thesis about how LP could better engage their online followers.