Petroula Paraskevas

Cluster Manager at Country Road Group
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Melbourne Area, AU

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Experience

    • Australia
    • Retail
    • 700 & Above Employee
    • Cluster Manager
      • 2011 - Present

      Promoted to Cluster Manager at Highpoint then Doncaster, accountable for revenue & staffHeld accountability for profit and loss (P&L) of all sites in clusterDeveloped strategy for cluster with strong demographic potential but underperformance Overhauled merchandising strategy and stock adjacencies to better fit shopper behaviourIncreased average sales and average transaction values Drove gains across all departments despite difficult trading conditions nation-wide in womenswear Developed and implemented cost effective selling rosters to maximise key sales times Achieved above benchmark in customer service auditsSelected to open new store in Hobart at Iconic Centre, 2018Managed last minute participation of Country Road in Australian Open tennisLed 2013 opening of first new concept store Exceeded all expectations and forecasting first year of trade for new concept storeReceived personal commendation from Managing Director for seamless launch Managed 2012 Highpoint store closure and temporary relocation Ran upskilling and cross-skilling programs on new customer service modelPiloted new formal mentoring program implemented to address skill gaps in Store Managers Mentored Store Managers Developed, trained and promoted more Department Managers than any other Store ManagerManaged financial and commercial performance Motivated teams to achieve sales targets and excellence in customer serviceImplemented tactical plans against strategic goals and promotions in line with strategic direction Executed major sale eventsImplemented shrinkage plans to protect profit Ensured all sites comply with all audit requirements Show less

    • Store Manager
      • 2009 - 2011

      Promoted to Store Manager shortly after initiating tenure Undertook accountability for 2 storesPromoted to lead refurbishment of key storeLed team of staff to achieve competitive targetsOversaw training, including development of talented stafManaged merchandise availability in store through strong relationship with head merchandise teamOptimised inventory controls, improving stock management

    • Assistant Store Manager
      • 2008 - 2009

      Hired within 6 months of new store opening to identify and maximise success factors Engaged with Managers, Sales team and Merchandise team to maximise potential of new storeLeveraged deep understanding of local demographic to optimise sales Led store to contribute significantly to state’s profits Brought store to achieve several awards

    • Cosmetics
    • 1 - 100 Employee
    • Senior Account Executive
      • Oct 2002 - Jan 2008

      Managed largest Trimex portfolio nationally Held accountability for annual retail sales Capitalised on market trends and trading patterns Delivered reduction in salary expenses Drove productivity and hourly spend Headed team of 24 direct reports In partnership with key client, launched new anti-wrinkle cream Trained and coordinated largest product launch with key client Managed largest Trimex portfolio nationally Held accountability for annual retail sales Capitalised on market trends and trading patterns Delivered reduction in salary expenses Drove productivity and hourly spend Headed team of 24 direct reports In partnership with key client, launched new anti-wrinkle cream Trained and coordinated largest product launch with key client

    • Australia
    • Retail
    • 700 & Above Employee
    • Business Manager, Human Resources
      • 1998 - 2002

    • Business Manager
      • 1996 - 1998

    • Human Resources Officer
      • 1991 - 1996

    • Senior Assistant Customer Service Manager
      • 1990 - 1991

Education

  • RMIT University
    Graduate Degree in Human Resources and Industrial Relations
  • La Trobe University
    Bachelor of Humanities, Sociology and History - double major

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