Petrina Smith
at Australian College of Rural and Remote Medicine (ACRRM)- Claim this Profile
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Bio
Credentials
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Stories Every Leader Should Tell
LinkedInApr, 2022- Nov, 2024 -
Strategic Thinking
LinkedInApr, 2022- Nov, 2024 -
The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now (getAbstract Summary)
LinkedInApr, 2022- Nov, 2024 -
Finance for Non-Finance Managers
Australian Institute of ManagementAug, 2021- Nov, 2024
Experience
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Australian College of Rural and Remote Medicine (ACRRM)
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Australia
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Education Administration Programs
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100 - 200 Employee
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Nov 2018 - Present
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Nov 2018 - Nov 2019
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AEIOU Foundation for children with autism
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Australia
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Non-profit Organization Management
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100 - 200 Employee
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Corporate Affairs Manager
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Aug 2015 - Nov 2018
With experience in communications and marketing across a wide range of sectors and services including media, corporate, not-for-profit and membership bodies, I use the skills developed to fulfil the role of Corporate Affairs Manager at AEIOU Foundation for children with autism. This rewarding position, which contributes to delivering a life-changing early intervention and family support program, called for responsibility in: • Developing and implementing strategies to enhance the organisation's brand and reputation • Creating and overseeing a marketing and communications plan which promotes the foundation to a broad range of stakeholders including parents, staff, government, stakeholder groups, donors and supporters • Planning, managing and producing all flagship publications, regular newsletters, marketing collateral, digital content, business plans, case studies, annual reports and award submissions • Maintaining media, government, and industry stakeholder relationships • Supporting the CEO, Board and Executive Management Team with strategic advice and communications support, including complaints and crises management • Managing a team of marketing and communications specialists, and external contractors • Seeking, securing and managing digital, print, broadcast and other advertising opportunities • Liaising and working with key internal stakeholders within central office and remote centres, to develop a positive workplace culture and consistent service • Raising awareness of the importance of early intervention for children with autism, and their families • Ensuring enrolments are maintained in line with business requirements Show less
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UDIA Queensland
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Australia
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Non-profit Organizations
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1 - 100 Employee
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Marketing and Communications Executive (regional)
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Apr 2015 - Aug 2015
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APRS Media
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Australia
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Book and Periodical Publishing
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1 - 100 Employee
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Editor, The Retiree and Australian Hospital and Healthcare Bulletin
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Apr 2013 - Apr 2015
Editor of two quarterly industry and consumer publications, The Retiree and Australian Hospital and Healthcare Bulletin. Responsible for all content, managing contributors, meeting deadlines, maintaining quality, working closely with the design and advertising teams to ensure market success. Also responsible for daily online news content, eNewsletters and social media platforms. Editor of two quarterly industry and consumer publications, The Retiree and Australian Hospital and Healthcare Bulletin. Responsible for all content, managing contributors, meeting deadlines, maintaining quality, working closely with the design and advertising teams to ensure market success. Also responsible for daily online news content, eNewsletters and social media platforms.
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Occupational Therapy Australia
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Brisbane, Australia
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Events and Communications Coordinator
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Jun 2008 - Apr 2013
Organise Continuing Professional Development and networking events for Occupational Therapists throughout Queensland. Also produce monthly e-news and bi-monthly printed newsletters, as well as other forms of written communication to members. Organise Continuing Professional Development and networking events for Occupational Therapists throughout Queensland. Also produce monthly e-news and bi-monthly printed newsletters, as well as other forms of written communication to members.
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Journalist
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Feb 2008 - Jun 2008
Writer and sub-editor on a variety of publications including travel, wellness and retirement Writer and sub-editor on a variety of publications including travel, wellness and retirement
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Public Relations Officer
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2007 - 2008
Researched, wrote and produced regular newsletters, press releases and member advertorials. Researched, wrote and produced regular newsletters, press releases and member advertorials.
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Rural Press
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Muswellbrook, Singleton, NSW
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Journalist
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May 1996 - Apr 1999
Sourcing, writing and editing local news items, feature articles and special publications for use in the Hunter Valley News, Muswellbrook Chronicle and Singleton Argus. Sourcing, writing and editing local news items, feature articles and special publications for use in the Hunter Valley News, Muswellbrook Chronicle and Singleton Argus.
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Pacific Publications
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Melbourne, NSW
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Journalist/sub-editor/production editor
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Jul 1992 - Mar 1995
Writer, sub-editor and production editor of Panorama, an in-flight magazine. Special publications writer, sub-editor and production editor of special publications representing TV Week, New Idea, Your Garden and Home Beautiful. Writer, sub-editor and production editor of Panorama, an in-flight magazine. Special publications writer, sub-editor and production editor of special publications representing TV Week, New Idea, Your Garden and Home Beautiful.
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KPMG Peat Marwick
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Melbourne
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Public Relations Officer
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Aug 1991 - Aug 1992
Producing and distributing industry-relevant press releases; writing and editing in-house magazine; building media contacts; arranging press conferences; assisting with functions and seminars; media monitoring; liaising with photographers and booking advertisements. Producing and distributing industry-relevant press releases; writing and editing in-house magazine; building media contacts; arranging press conferences; assisting with functions and seminars; media monitoring; liaising with photographers and booking advertisements.
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Education
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University of Canberra
Bachelor's Degree, Journalism -
Events Management Training Institute
Diploma in Events Management -
University of Canberra
Bachelor of Professional Writing, Journalism