Petrina Smith

at Australian College of Rural and Remote Medicine (ACRRM)
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Contact Information
us****@****om
(386) 825-5501
Location
Brisbane City, Queensland, Australia, AU

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Credentials

  • Stories Every Leader Should Tell
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Strategic Thinking
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • The Art of Connection: 7 Relationship-Building Skills Every Leader Needs Now (getAbstract Summary)
    LinkedIn
    Apr, 2022
    - Nov, 2024
  • Finance for Non-Finance Managers
    Australian Institute of Management
    Aug, 2021
    - Nov, 2024

Experience

    • Australia
    • Education Administration Programs
    • 100 - 200 Employee
      • Nov 2018 - Present

      • Nov 2018 - Nov 2019

    • Australia
    • Non-profit Organization Management
    • 100 - 200 Employee
    • Corporate Affairs Manager
      • Aug 2015 - Nov 2018

      With experience in communications and marketing across a wide range of sectors and services including media, corporate, not-for-profit and membership bodies, I use the skills developed to fulfil the role of Corporate Affairs Manager at AEIOU Foundation for children with autism. This rewarding position, which contributes to delivering a life-changing early intervention and family support program, called for responsibility in: • Developing and implementing strategies to enhance the organisation's brand and reputation • Creating and overseeing a marketing and communications plan which promotes the foundation to a broad range of stakeholders including parents, staff, government, stakeholder groups, donors and supporters • Planning, managing and producing all flagship publications, regular newsletters, marketing collateral, digital content, business plans, case studies, annual reports and award submissions • Maintaining media, government, and industry stakeholder relationships • Supporting the CEO, Board and Executive Management Team with strategic advice and communications support, including complaints and crises management • Managing a team of marketing and communications specialists, and external contractors • Seeking, securing and managing digital, print, broadcast and other advertising opportunities • Liaising and working with key internal stakeholders within central office and remote centres, to develop a positive workplace culture and consistent service • Raising awareness of the importance of early intervention for children with autism, and their families • Ensuring enrolments are maintained in line with business requirements Show less

    • Australia
    • Non-profit Organizations
    • 1 - 100 Employee
    • Marketing and Communications Executive (regional)
      • Apr 2015 - Aug 2015

    • Australia
    • Book and Periodical Publishing
    • 1 - 100 Employee
    • Editor, The Retiree and Australian Hospital and Healthcare Bulletin
      • Apr 2013 - Apr 2015

      Editor of two quarterly industry and consumer publications, The Retiree and Australian Hospital and Healthcare Bulletin. Responsible for all content, managing contributors, meeting deadlines, maintaining quality, working closely with the design and advertising teams to ensure market success. Also responsible for daily online news content, eNewsletters and social media platforms. Editor of two quarterly industry and consumer publications, The Retiree and Australian Hospital and Healthcare Bulletin. Responsible for all content, managing contributors, meeting deadlines, maintaining quality, working closely with the design and advertising teams to ensure market success. Also responsible for daily online news content, eNewsletters and social media platforms.

    • Events and Communications Coordinator
      • Jun 2008 - Apr 2013

      Organise Continuing Professional Development and networking events for Occupational Therapists throughout Queensland. Also produce monthly e-news and bi-monthly printed newsletters, as well as other forms of written communication to members. Organise Continuing Professional Development and networking events for Occupational Therapists throughout Queensland. Also produce monthly e-news and bi-monthly printed newsletters, as well as other forms of written communication to members.

    • Journalist
      • Feb 2008 - Jun 2008

      Writer and sub-editor on a variety of publications including travel, wellness and retirement Writer and sub-editor on a variety of publications including travel, wellness and retirement

    • Public Relations Officer
      • 2007 - 2008

      Researched, wrote and produced regular newsletters, press releases and member advertorials. Researched, wrote and produced regular newsletters, press releases and member advertorials.

  • Rural Press
    • Muswellbrook, Singleton, NSW
    • Journalist
      • May 1996 - Apr 1999

      Sourcing, writing and editing local news items, feature articles and special publications for use in the Hunter Valley News, Muswellbrook Chronicle and Singleton Argus. Sourcing, writing and editing local news items, feature articles and special publications for use in the Hunter Valley News, Muswellbrook Chronicle and Singleton Argus.

  • Pacific Publications
    • Melbourne, NSW
    • Journalist/sub-editor/production editor
      • Jul 1992 - Mar 1995

      Writer, sub-editor and production editor of Panorama, an in-flight magazine. Special publications writer, sub-editor and production editor of special publications representing TV Week, New Idea, Your Garden and Home Beautiful. Writer, sub-editor and production editor of Panorama, an in-flight magazine. Special publications writer, sub-editor and production editor of special publications representing TV Week, New Idea, Your Garden and Home Beautiful.

    • Public Relations Officer
      • Aug 1991 - Aug 1992

      Producing and distributing industry-relevant press releases; writing and editing in-house magazine; building media contacts; arranging press conferences; assisting with functions and seminars; media monitoring; liaising with photographers and booking advertisements. Producing and distributing industry-relevant press releases; writing and editing in-house magazine; building media contacts; arranging press conferences; assisting with functions and seminars; media monitoring; liaising with photographers and booking advertisements.

Education

  • University of Canberra
    Bachelor's Degree, Journalism
    1984 - 1988
  • Events Management Training Institute
    Diploma in Events Management
    2011 - 2011
  • University of Canberra
    Bachelor of Professional Writing, Journalism

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