Experience

Team Liquid

• United States
• Entertainment Providers
• 200 - 300 Employee

• Assistant Manager of Social Media

  • Nov 2022 - Present

  I took the lead on social media and created organic e-commerce marketing campaigns for Team Liquid's apparel division, which consisted of cadence planning, internal and external influencer strategy, creative copywriting, and publishing. I've launched organic campaigns for several of our monumental apparel collaborations with Marvel, Fortnite, and Viz Media, the very first collaboration between an anime company and an esports organization. Additionally, I created campaigns for Team Liquid's collaborations with prestigious lifestyle and performance brands such as TokiDoki, Stance, and Private Label.In December of 2022 I challenged myself to create a brand new TikTok strategy and within 3 months of implementation, we've accumulated approximately 2 million video views and grown by almost 10,000 followers. Show less

• Social Media Coordinator

  • Jan 2022 - Nov 2022

  Alongside e-commerce marketing, I led interdepartmental communication between the social media team and the rest of the company, and coordinated execution of publishing for external stakeholder requests. Other responsibilities include assuming responsibility of live social media coverage for competitive Super Smash Bros. Ultimate/Melee, World of Warcraft, DOTA 2, Rocket League, and League of Legends events to build the organization's fandom within those communities.

• Junior Social Media Manager

  • Nov 2020 - Dec 2021

• Social Media/Commerce Intern

  • Aug 2020 - Nov 2020

  Within my first year with Team Liquid, I assisted the Business Manager in creating organic e-commerce social media marketing campaigns.



Yvonnie

• Personal Assistant & Social Media Manager

  • Jul 2020 - Dec 2020

  I started by fulfilling day-to-day tasks and took on managing personal and collaborative projects as a Personal Assistant to Twitch Streamer Yvonnie. As part of my responsibilities, I wrote creative scripts for her sponsored segments with Black Desert Online, Jurassic Monster World, Lord of Heroes, Guardian Tales, Moot, and Raid Shadow Legends on her YouTube channel, as well as handling initial efforts to drive engagement on social media posts. I started by fulfilling day-to-day tasks and took on managing personal and collaborative projects as a Personal Assistant to Twitch Streamer Yvonnie. As part of my responsibilities, I wrote creative scripts for her sponsored segments with Black Desert Online, Jurassic Monster World, Lord of Heroes, Guardian Tales, Moot, and Raid Shadow Legends on her YouTube channel, as well as handling initial efforts to drive engagement on social media posts.



DarkZero

• United States
• Entertainment Providers
• 1 - 100 Employee

• Brand Ambassador

  • Mar 2020 - Jul 2020

  Utilizing the power of social media and influencer marketing is imperative for any business looking to get into the apparel and e-commerce business. I collaborated with Zachary Matula and team over at DarkZero Esports to elevate their Spring 2020 apparel collection to new heights, using my own social media channels to garner over 600,000 impressions across Twitter and Instagram. Utilizing the power of social media and influencer marketing is imperative for any business looking to get into the apparel and e-commerce business. I collaborated with Zachary Matula and team over at DarkZero Esports to elevate their Spring 2020 apparel collection to new heights, using my own social media channels to garner over 600,000 impressions across Twitter and Instagram.