Petr Václavek

Senior Solutions Architect at Colours of Data
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Contact Information
us****@****om
(386) 825-5501
Location
Prague, Czechia, CZ
Languages
  • English Full professional proficiency
  • Czech Native or bilingual proficiency
  • Slovak -

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5.0

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Tereza Řezníčková

If I should use just a three words to describe Peter’s skills I would choose a full-stack person. He has a rare combination of technical/coding and analytical skills plus deep business and marketing knowledge. He is always pushing for value for the client and is able to see complexity of things. Where others see possibility of just a small improvement Peter can find ways to bring much higher impact. He has strong strategic thinking and is great at framework creation. I saw it several times in different areas from pricing optimisation to CRM strategy. As he has a combination of technical and business skills he is able to execute really quickly so we could get from experiment ideation to launch in just a few days. I would recommend Peter to anyone who wants to see real results quickly and wants someone who is able to cover every aspect of the project/experiment.

Jan Seyd

Peter understands e-commerce business and he is very technical skilled also. He often comes with great ideas with a plan to test the hypothesis and he can deliver a solution by himself or managing the integration by others. This makes him a "full-stack" business consultant who can operate autonomously.

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Experience

    • United Kingdom
    • Information Services
    • 1 - 100 Employee
    • Senior Solutions Architect
      • Aug 2020 - Present

      Helping companies to become Customer-centric and data-driven by enabling data and analytics. Building Customer insights, engagement and loyalty. We will help you: • stimulate a cultural shift in the organization towards the use of data as the new gut feeling • design state-of-the-art CRM/CVM strategies for telco, banking, retail & others • plan and integrate Exponea • design and implementation of end-to-end customer journeys • develop complex custom solutions for marketing teams to improve business performance • bring value from custom AI solutions - no buzzwords, finally pragmatic value delivery. Key solutions: • Telco & banking: Next Best Offer, churn probability predictions, upsell propensity model • Retail: dynamic pricing, end-to-end customer journeys, personalized category sorting, inventory management Show less

    • United States
    • Software Development
    • 700 & Above Employee
    • Head of Product Innovation
      • Nov 2019 - Jul 2020

      • Development of new solutions - how to use customer data to improve personalization and communication with customers and to improve the commercial performance of a company• Key projects: data-driven pricing in retail, automatic landing pages modifications based on context, implementation of contextual multi-armed bandits and others• Full development from idea generation, through project description creation, prioritization, team assembly, discussions with clients up to final execution and reporting. Collaboration with developers, AI team and marketing specialists. Show less

    • Customer Success Manager
      • Jul 2018 - Nov 2019

    • Senior Business Consultant
      • Feb 2018 - Jul 2018

      Exponea Experience Cloud is an award-winning customer experience and data management platform that not only boosts e-commerce growth with AI-powered engagement automation, but also helps improve company culture with improved cross-department collaboration and positive customer experiences. Exponea Experience Cloud empowers e-commerce, around the globe, in delivering highly personalized experiences to their customers, raising conversion rates and maximizing customer lifetime value.Exponea is the #1 Fastest Growing SaaS Company in Europe according to SaaS 1000.1000+ e-commerce and analytical specialists prefer Exponea. Fulfilling expectations, G2Crowd rated the company as the no.1 “High Performer” in marketing automation. The team of 140+ professionals operating worldwide, raised an additional €7.5M in funding by the end of 2017.https://www.g2.com/products/exponea/reviews Show less

    • Czechia
    • Apparel & Fashion
    • CEO & Founder
      • Jul 2010 - Jun 2018

      We run street fashion store WOODMINT, which gained instant fame among street wear community for its large and affordable selection of known & upcoming brands. www.woodmint.cz We run street fashion store WOODMINT, which gained instant fame among street wear community for its large and affordable selection of known & upcoming brands. www.woodmint.cz

    • Czechia
    • Food and Beverage Manufacturing
    • 1 - 100 Employee
    • Head of Online Marketing
      • Jun 2009 - Jan 2014
    • Digital marketing & Web development
      • Jan 2008 - Jan 2014

Education

  • Vysoká škola podnikání - Ostrava
    Entrepreneurship
    2010 - 2014

Community

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