Petr Kábele
Head of Mass Market Segment Business Lines at mBank CZ- Claim this Profile
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English Professional working proficiency
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German Professional working proficiency
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Czech Native or bilingual proficiency
Topline Score
Bio
Credentials
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Certified Scrum Product Owner (CSPO)
Scrum Alliance
Experience
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mBank CZ
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Czechia
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Banking
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100 - 200 Employee
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Head of Mass Market Segment Business Lines
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Apr 2023 - Present
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MONETA Money Bank
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Czechia
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Banking
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700 & Above Employee
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Senior Manager, Small Business
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Jan 2020 - May 2023
Leading the Small Business Product Team and Business Development SquadResponsible for development of branch related services and digital distribution channels (web solutions, internet banking) focused on entrepreneurs and small companiesSupervising new product solutions for Small Businesses using national and European guarantee programs (EIF, ČMZRB). Member of the ČBA working group preparing COVID related portfolio guarantees.Cluster Lead for Small Business
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Manager of Business Development, Commercial Banking
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May 2017 - Jan 2020
Responsible for development of the bank´s most preferred SME sectors – Agriculture, Manufacturing, Ecoenergy, as well as for overall business performance and profitability of each sector.Leading a team of professionals managing individual sectors.Product owner - Business Development Squad SMEDesigned and implemented new credit products in cooperation with European Investment Fund (EIF) and European Investment Bank (EIB).Digital stream activities (agile, scrum):• supervised designing process and implementation of a new website for entrepreneurs and corporate clients,• new clients acquisition through online channels.Member of a working group within the Czech Banking Association focused on designing the new financial instrument schemes for Czech SMEs (e.g. EXPANZE program). Show less
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Sector Manager - Manufacturing Industry, Commercial banking
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Jul 2014 - Apr 2017
Responsible for the continuous growth of financing provided to SMEs in the manufacturing sector – incl. product development, marketing activities (events, campaigns, advertising), identification of acquisition opportunities.Cooperation with SME and Corporate bankers on major acquisition deals.Covering the grant advisory service on national and EU funds for manufacturing clients.Representing the bank at sectoral events (seminars, conferences, exhibitions).Set up and developmnet of complex sector related reporting. Show less
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Head of Sales an Marketing
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Jan 2008 - Jun 2014
Responsible for business development on Czech and foreign markets (direct sales to 24 countries, developed distributors network in 12 countries, e.g. Russia, Germany, Poland, Romania, Bulgaria.)Created sales and marketing strategyManaged the sales and marketing team (3 internal and 8 external specialists).Responsibility for physical distribution as well as on-line marketing channels.
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Sales Manager
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2006 - 2008
Responsible for complex customer service and establishing new business opportunities on foreign markets (direct sales, distributors).Organized participation in international exhibitions a promotional events (e.g. Germany, Russia, Poland, Bulgaria, Romania).Implemented on-line marketing activities into marketing mix:• developed and administrated company website in 10 language versions,• SEO in idividual languages,• PPC, linkbuilding.
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ITO services AG
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Munich Area, Germany
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Back Office - internship
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Oct 2004 - Feb 2005
On-line marketing and website development. Project organization, administration. On-line marketing and website development. Project organization, administration.
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GHP Holding GmbH
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Bamberg Area, Germany
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Research Specialist - internship
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Aug 2004 - Sep 2004
Researched investment incentives schemes in Eastern Europe and evaluated investment incentives opportunities for project planned in Czech Republic. Researched investment incentives schemes in Eastern Europe and evaluated investment incentives opportunities for project planned in Czech Republic.
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community4you
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Germany
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IT Services and IT Consulting
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1 - 100 Employee
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Project Specialist- internship
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Aug 2003 - Sep 2003
Localized software products into Czech language and prepared entering Czech market. Localized software products into Czech language and prepared entering Czech market.
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Education
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Prague University of Economics and Business
MA, Business Administration, Logistics and Forwarding -
Edith Cowan University
English Language -
Otto-Friedrich-Universität Bamberg
Logistics, Automotive Industry -
Technische Universität Chemnitz
Management, Marketing