Petr Žikovský
Head of Sales Development - Retail at Adastra Digital- Claim this Profile
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English Full professional proficiency
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Czech Native or bilingual proficiency
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Bio
Péter Almási
I have been working closely with Petr Zikovsky during my Store Manager role in Budaörs during the period of 2007 to 2012 as well as during period of being Sales Leader IKEA CZHUSK 2012-2020. Petr was member of my training team Back to Commercial Basics and later I was reporting to him as Sales leader CZHUSK. We worked together on several projects throughout various processes and topics both in Commercial area and on total company level. From the first day of the cooperation, Petr together with the team, has been meeting and over-performing all outlined goals and assignments like vision realization, store processes and organization development, market penetration management and later on in his Sales manager role for CZHUSK leading whole sales organisation. He was one of the most valuable member of the Regional Team, bringing people together, contributing to any topic beyond his responsibility field, always delivering on agreed actions and tasks as well as challenging the way we want to develop the business. Petr was always actively contributing in many fields of company operation with couple of topics i’d like to highlight: Development of the whole company by putting customer and co- worker needs and views in the first place. Creating Commercial Plan by taking care of all new inputs-elements of the business and society movement. Delivering Business goals and over-performing in many areas especially in internal processes, productivity, commerciality, profitability and co-worker satisfaction. Based on Peter‘s values and conviction he was very actively driving compliance and legislation integrity agenda. Extremely big focus on development of competencies by expanding management and leadership capabilities of individuals in order to achieve engaged, motivated and committed co-workers on all levels. Reflecting on his leadership skills, Petr was demonstrating every day his positive attitude, the spirit of „everything is possible
Soňa Knaiflová
Petr is hard working person with huge experience in the international retail. Big passion for selling, customers satisfaction, delivery of results and energy for working with people no matter of level in hierarchy make him a great member of any management team. He is able to work on his own same as being a valid member of any team. Could be also tough man but not without clear purpose. I had a chance to work with him in one team but also collaborate in different projects where we were in position of opponents and I have to say no matter of difficulties we always came to good final results. It was enriching for me to work with such personality as Petr is.
Péter Almási
I have been working closely with Petr Zikovsky during my Store Manager role in Budaörs during the period of 2007 to 2012 as well as during period of being Sales Leader IKEA CZHUSK 2012-2020. Petr was member of my training team Back to Commercial Basics and later I was reporting to him as Sales leader CZHUSK. We worked together on several projects throughout various processes and topics both in Commercial area and on total company level. From the first day of the cooperation, Petr together with the team, has been meeting and over-performing all outlined goals and assignments like vision realization, store processes and organization development, market penetration management and later on in his Sales manager role for CZHUSK leading whole sales organisation. He was one of the most valuable member of the Regional Team, bringing people together, contributing to any topic beyond his responsibility field, always delivering on agreed actions and tasks as well as challenging the way we want to develop the business. Petr was always actively contributing in many fields of company operation with couple of topics i’d like to highlight: Development of the whole company by putting customer and co- worker needs and views in the first place. Creating Commercial Plan by taking care of all new inputs-elements of the business and society movement. Delivering Business goals and over-performing in many areas especially in internal processes, productivity, commerciality, profitability and co-worker satisfaction. Based on Peter‘s values and conviction he was very actively driving compliance and legislation integrity agenda. Extremely big focus on development of competencies by expanding management and leadership capabilities of individuals in order to achieve engaged, motivated and committed co-workers on all levels. Reflecting on his leadership skills, Petr was demonstrating every day his positive attitude, the spirit of „everything is possible
Soňa Knaiflová
Petr is hard working person with huge experience in the international retail. Big passion for selling, customers satisfaction, delivery of results and energy for working with people no matter of level in hierarchy make him a great member of any management team. He is able to work on his own same as being a valid member of any team. Could be also tough man but not without clear purpose. I had a chance to work with him in one team but also collaborate in different projects where we were in position of opponents and I have to say no matter of difficulties we always came to good final results. It was enriching for me to work with such personality as Petr is.
Péter Almási
I have been working closely with Petr Zikovsky during my Store Manager role in Budaörs during the period of 2007 to 2012 as well as during period of being Sales Leader IKEA CZHUSK 2012-2020. Petr was member of my training team Back to Commercial Basics and later I was reporting to him as Sales leader CZHUSK. We worked together on several projects throughout various processes and topics both in Commercial area and on total company level. From the first day of the cooperation, Petr together with the team, has been meeting and over-performing all outlined goals and assignments like vision realization, store processes and organization development, market penetration management and later on in his Sales manager role for CZHUSK leading whole sales organisation. He was one of the most valuable member of the Regional Team, bringing people together, contributing to any topic beyond his responsibility field, always delivering on agreed actions and tasks as well as challenging the way we want to develop the business. Petr was always actively contributing in many fields of company operation with couple of topics i’d like to highlight: Development of the whole company by putting customer and co- worker needs and views in the first place. Creating Commercial Plan by taking care of all new inputs-elements of the business and society movement. Delivering Business goals and over-performing in many areas especially in internal processes, productivity, commerciality, profitability and co-worker satisfaction. Based on Peter‘s values and conviction he was very actively driving compliance and legislation integrity agenda. Extremely big focus on development of competencies by expanding management and leadership capabilities of individuals in order to achieve engaged, motivated and committed co-workers on all levels. Reflecting on his leadership skills, Petr was demonstrating every day his positive attitude, the spirit of „everything is possible
Soňa Knaiflová
Petr is hard working person with huge experience in the international retail. Big passion for selling, customers satisfaction, delivery of results and energy for working with people no matter of level in hierarchy make him a great member of any management team. He is able to work on his own same as being a valid member of any team. Could be also tough man but not without clear purpose. I had a chance to work with him in one team but also collaborate in different projects where we were in position of opponents and I have to say no matter of difficulties we always came to good final results. It was enriching for me to work with such personality as Petr is.
Péter Almási
I have been working closely with Petr Zikovsky during my Store Manager role in Budaörs during the period of 2007 to 2012 as well as during period of being Sales Leader IKEA CZHUSK 2012-2020. Petr was member of my training team Back to Commercial Basics and later I was reporting to him as Sales leader CZHUSK. We worked together on several projects throughout various processes and topics both in Commercial area and on total company level. From the first day of the cooperation, Petr together with the team, has been meeting and over-performing all outlined goals and assignments like vision realization, store processes and organization development, market penetration management and later on in his Sales manager role for CZHUSK leading whole sales organisation. He was one of the most valuable member of the Regional Team, bringing people together, contributing to any topic beyond his responsibility field, always delivering on agreed actions and tasks as well as challenging the way we want to develop the business. Petr was always actively contributing in many fields of company operation with couple of topics i’d like to highlight: Development of the whole company by putting customer and co- worker needs and views in the first place. Creating Commercial Plan by taking care of all new inputs-elements of the business and society movement. Delivering Business goals and over-performing in many areas especially in internal processes, productivity, commerciality, profitability and co-worker satisfaction. Based on Peter‘s values and conviction he was very actively driving compliance and legislation integrity agenda. Extremely big focus on development of competencies by expanding management and leadership capabilities of individuals in order to achieve engaged, motivated and committed co-workers on all levels. Reflecting on his leadership skills, Petr was demonstrating every day his positive attitude, the spirit of „everything is possible
Soňa Knaiflová
Petr is hard working person with huge experience in the international retail. Big passion for selling, customers satisfaction, delivery of results and energy for working with people no matter of level in hierarchy make him a great member of any management team. He is able to work on his own same as being a valid member of any team. Could be also tough man but not without clear purpose. I had a chance to work with him in one team but also collaborate in different projects where we were in position of opponents and I have to say no matter of difficulties we always came to good final results. It was enriching for me to work with such personality as Petr is.
Experience
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Adastra Digital
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Czechia
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IT Services and IT Consulting
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300 - 400 Employee
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Head of Sales Development - Retail
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Dec 2021 - Present
ABOUT ADASTRA: Adastra is an international company that creates solutions facilitating the transition to the digital era. MY ROLE: I'm a manager and consultant with more than 20 years of retail experience. My role is to create tailored made digital solution for retail companies. OUR SERVICES: Adastra’s aim is to contribute to customers’ businesses through smart data solutions. Our clients include global and local leaders in the financial, banking, insurance, telecommunications, sales, and automotive industries, among many others including the public sector. Global projects are implemented from 16 offices by 1750 Adastra consultants. In 2018, the group’s turnover exceeded CZK 3.5 billion. SPECIALITIES: Digital transformation/ Business consulting / Big Data / Digitization & Innovation / Software development / Artificial Intelligence / Mobile Development / Information Management / Retail commerciality Show less
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DODO
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Czechia
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Freight and Package Transportation
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100 - 200 Employee
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Business Segment Leader for Home Furnishing
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Jun 2021 - Dec 2021
Maximizing accessibility and penetration, contribute into development and implementation of DoDo concept and secure full utilization of our assets in the retail country. Supporting projects that will be part of penetration acquisition strategy, scale it down for other markets and contribute to growth and building the DoDo brand. Maximizing accessibility and penetration, contribute into development and implementation of DoDo concept and secure full utilization of our assets in the retail country. Supporting projects that will be part of penetration acquisition strategy, scale it down for other markets and contribute to growth and building the DoDo brand.
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Prague, Czechia
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Strategic Sales and Retail Consultant
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Jul 2020 - Dec 2021
Senior Sales manager building on long experiences in established retail organisation, offering my knowledge in following areas: • Assisting in the identification of business change opportunities and capability gaps. • Defining necessary business capability-enabling solutions, as well as their implementation across the business. • Delivering or co-creating on Sales processes (pricing, range selection, competitor monitoring), Business Strategy, and Retail directions. • Sales training and Change management trainings. • Coaching & mentoring of leading Sales management position. Show less
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IKEA
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Netherlands
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Retail
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700 & Above Employee
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E-commerce Integration Manager IKEA CZ/HU/SK
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Jun 2019 - Jul 2020
• Ensuring an excellent online customer meeting by coordinating E-commerce activities and leveraging the IKEA range and home furnishing knowledge on the IKEA website. • Driving the transformation agenda of IKEA and ensure the completion of becoming a fully integrated multichannel Commercial organization in Czech republic, Slovakia and Hungary. • Responsible for web visual and commercial aspect on multiple platforms.• Monitor performance, SLAs and KPIs and provide input to relevant for improvement of cost position, customer experience and operational efficiency.• Pipeline country online operation ( commerciality, consumer segmentation, payment possibilities, store operation, P&L).• Full financial online responsibility. Show less
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CSO IKEA CZ/HU/SK | Country Sales Director IKEA CZ/HU/SK
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Oct 2016 - Jun 2019
• Responsible to lead the Sales, Merchandising and Services to deliver on business objectives. • Developing sales in an efficient and effective way in all media, in order to attract more customers.• Lead the team of National Sales Responsibles to understand the markets, the consumers and their living situations and use this to improve the customers' shopping experience.• Defining B2B acquisition direction for small businesses.• Set national sales, gross margin and gross profit budgets for the country.• Design and implement commercial strategy for the countries, based on the commercial focus and long term business priorities. • Communicate the national priorities to the Store Sales Managers.• Chairman of Commercial team where strategic decisions are approved. • Define competence needs and drive training and development programs for sales coworkers.• Indirect manager for 600 coworkers. • Full financial and profitable responsibility. Show less
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Deputy Country Sales Director IKEA CZ/HU/SK
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2011 - Oct 2016
• Defining pricing direction and executing yearly pricing process.• Range section based on consumer specific needs.• Securing supply capacities based on individual volume needs.• Driving national and local competitor monitoring in order to secure unbeatable prices.• Strenghtening commercial outlook in physical touchpoints.• Contributing into brand expansion based on Market penetration plan.• Developing and purchasing of new range based on consumer needs.• Leading 12 Business leaders. Show less
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Sales manager IKEA Zlicin
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2009 - 2011
• Full sales and profit responsibility within my unit.• Ensure my direct reporters fully understand the multichannel retail environment.• Analyze the qualitative performance of the store to improve the sales system and buying process through all channels.• Work closely with the Logistics Manager to secure that the sales forecasts are adapted to the sales patterns in order to achieve an optimal goods flow.• Work together with the Communication and Interior Design team to secure the optimal range presentation.• Contribute to the planning, execution, and follow-up of the store commercial calendars and the marketing calendar.• Understand life at home in the Primary market Area.• Head of commercial store team.• Leading Sales team of 16 leaders. Show less
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Customer Relations Manager IKEA Zlicin
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2008 - 2009
• Securing smooth and convenient shopping experience for our customers.• Responsible for claims and returns department, customer goods handover, delivery services and cash registers.• Analyzing qualitative performance to improve mechanical sales system and easy buying process in my store unit.• Securing competent and high - performing teams of leaders (Cash register and Exchange&Return department).• Tendering new suppliers for delivering services and supplies.• Leading 2 teams with 100 coworkers overall.• Full financial responsibility for store claims and returns. Show less
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Sales leader Kitchen&Dining IKEA CZ/HU/SK
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2006 - 2008
• Develop Sales strategy for multiple countries, setting challenging goals and KPIs + follow-ups.• Analyze and act on current sales trends together with department-heads.• Define and implement a Commercial strategy for each country based on the commercial focus and long-term business priorities.• Develop the online channels so customer meet the range first in their home.• Contributing to the range development with close cooperation with IKEA Sweden• Responsible for the overall pricing of the IKEA range – secure profitable and competitive yearly pricing.• Decide national sales, gross margin and gross profit budgets for the market.• Oversee the monitoring of competitors.• Indirect manager of 8 leaders. Show less
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Shopkeeper in several departments
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1999 - 2006
• Develop selected department and improve business result focusing on customer feedback and company priorities.• Reach yearly business targets and KIP´s.• Determine the appearance of the business space (department) in order to achieve the set business goals.• Select products to improve their visibility – to follow business campaigns.• Implement a commercial agenda according to IKEA standards and maximize profitability.• Working with many different business tools.• Manage a team of 18 directly reported employees. Show less
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