Experience

Industrial Ideas Marketing Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Industrial Marketing Specialist

  • Jan 2016 - Present

  Specialist marketing for industrial businesses. We support our clients involved in manufacturing, fabrication, construction and transport to develop and execute winning marketing programs to retain key customers, generate more sales leads, add new customers, achieve profitable growth and build brand awareness. Some of our key clients include BlueScope, Lumea, Toll, InfraBuild, Premier Cranes, Toyota Tsusho, Flow Power and CMTP. We have supported these leading industrial brands with marketing programs to meet their objectives. Bottom line is, we work hard to become an extension of your business to create and deliver marketing that works. Show less



Monash University

• Australia
• Higher Education
• 700 & Above Employee

• Teaching Associate

  • Mar 2023 - May 2023

  Teaching Associate at Monash University - specialising in B2B marketing, sales, branding and strategy. Teaching Associate at Monash University - specialising in B2B marketing, sales, branding and strategy.



BlueScope

• Building Materials
• 700 & Above Employee

• • 2013 - 2015

  Part of the executive, Peter and team developed and executed the National Sales and Marketing strategies for BlueScope Steel's market facing businesses.

• • 2007 - 2013

  Peter and team created change and challenged the status quo as industrial marketers. Key business changing initiatives were developed delivering profitable sales growth.

• • 2009 - 2011

  Creativity is an act of bravery. In this role, Peter developed himself into a stand out marketer; he shared a vision with his team and continued to create day in day out.



Smorgon Steel

• Mining
• 1 - 100 Employee

• • 2007 - 2009

  Marketing must make it happen – no use planning and talking about it! In this role Peter executed, inspired his team and created a movement.

• • 2002 - 2007

• • 2001 - 2002


Email Metals - Union Steel
• Account Manager

  • 1997 - 2001