Marketing Manager

• Oct 2022 - Present

Product Marketing Manager

• Nov 2021 - Oct 2022

VOW is one of the UK and Ireland’s leading wholesalers of business products distributing over 20,000 products to over 3,000 resellers and customers. Product categories include general office supplies, paper and computer consumables, cleaning, catering, janitorial, health and safety, PPE, premises management and office furniture. • Develop full year product marketing plan• Keeping on top of all potential marketing opportunities• Creation and management of marketing activity calendars• Develop detailed seasonal activity plans and hero campaigns to drive incremental revenue during key selling periods• Working with key vendor partners to develop full year marketing plans utilising their unconditional and conditional marketing development fund (MDF)• Proposing additional plans on top of MDF to secure additional supplier funding and drive incremental sales• Meeting with all key vendor partners to discuss full year marketing plans for their brands and products• Management of Product Marketing Executives to ensure all marketing campaigns and plans are implemented• Plan and execute marketing campaigns to support company incentives to drive sales for supporting partners• Work closely alongside Product Managers to identify key brands and products to promote to maximise sales• Present at national sales meetings to ensure the sales team is fully aligned with marketing and have the tools required to sell to resellers• Initiating and managing the production and distribution of marketing materials, including leaflets, posters, flyers, newsletters, trade press and digital communications• Work closely with design team to develop main catalogue and produce innovative and exciting product campaign materials

Marketing Manager

• Nov 2020 - Nov 2021

ESL are a leading supplier of industrial cleaning equipment in the UK with exclusivity on top European brands. Product offer includes industrial vacuum systems, dustless blasting machines, dry ice production and dry ice blasting machines, industrial pressure washers and dry steam cleaning machines.• Working with European suppliers to launch innovative industrial cleaning equipment • Driving the NPD process to offer the best products on the market and latest innovations• Produce annual marketing plan to outline strategy and drive leads• Create and manage tactical marketing campaigns that support key objectives • Ensure campaigns are managed within agreed budgets and timescales• Track and analyse the performance of campaigns through lead generation and KPI’s and using this data to recommend improvements for future campaigns• Create marketing materials and communications which are aligned with the ESL brand identity • Manage the production and distribution of marketing materials and create content for the website and emails• Work collaboratively with and build strong work relationships with key suppliers (Including creative agencies, web hosts, photographers and printers) to ensure they work effectively and are aligned to the brand and values• Track and analyse traffic flow through the website and produce regular internal reports• Improve overall presentation including movie creation and lifestyle photography• SEO and Google AdWords campaigns to improve rankings and promote products• Organise events at trade shows and other venues• Regular competitor analysis to track activity to drive initiatives and results• Develop creative and engaging social media strategies and content

Product Manager

• Jun 2016 - Nov 2020

Product management duties focus on identifying trends and exploring ways to improve existing furniture collections to increase profitability. Daily tasks and duties include monitoring and analysing market trends, studying competitors products, visiting trade events and working alongside suppliers and in-house designers to develop and launch trend-driven products whilst managing the NPD process. I use marketing techniques and concepts to think creatively and to devise new ways of communicating with established and potential customers. I devise regular marketing campaigns to include advertising, PR, social media and email activity. I manage all aspects of production, receipt and distribution of marketing material including copy writing and proof reading and dealing with external creative agencies and printers. The role also involves working with external agencies in the production of high quality CGI images.

Marketing & Design Manager

• Sep 2010 - Jun 2016

JVL is a leading supplier and distributor of household products in the UK. The customer base includes many leading high street retailers, mail-order and catalogue companies, wholesalers and independent retailers.Managed all aspects of marketing at JVL to achieve business and sales objectives. This included planning, research, budgeting, brand management, product development, product launches, campaign planning, design, communications, advertising, PR, digital, photography and events. Also supported JVL’s major customers with bespoke new product development, design, branding and literature requirements. Responsible for the line management and development of the Marketing & Design team.

Marketing Executive

• Aug 2009 - Sep 2010

Provident Financial is a FTSE 250 company specialising in loans to the non-standard credit market. Through its range of businesses Provident aims to provide credit options for those who are not well served by mainstream credit products or are excluded altogether.Worked for the aquisition and retention teams targeting customers via direct marketing, email and SMS activity on a mass scale. Briefed agencies to create campaigns to transform the brand and captivate customers and liased with large format mailing houses to deliver weekly campaigns crucial to the business to drive sales with new and existing customers. Championed SMS initiative to chase outstanding payments by text with impressive results.

Marketing Co-Ordinator (Interim)

• Dec 2008 - Aug 2009

Established in 1975, Andy Thornton offer an extensive range of contract furniture, lighting, wood carvings, metalwork, architectural salvage, antiques and pub decor to the international hospitality market.Responsible for marketing communications, maintaining and optimising the company website and research projects in this interim role. Managed pay per click activity to drive traffic and increase sales. Produced regular copy for the website and coordinated the design of promotional material for online and offline channels. Also advertised products/services in various media to create brand awareness and maximise exposure. Crafted and sent regular newsletters with company updates.

Assistant Product Manager

• Jul 2006 - Nov 2008

The world's most recognised and largest selling brand of jetted whirlpool baths, hot tubs and spas. Jacuzzi also specialise in baths, bathroom suites, enclosures and shower trays.Worked on the trade sector for the Vernon Tutbury brand. Involvement in new product development, marketing communications and customer facing activities with national merchants and housebuilders. The world's most recognised and largest selling brand of jetted whirlpool baths, hot tubs and spas. Jacuzzi also specialise in baths, bathroom suites, enclosures and shower trays.Worked on the trade sector for the Vernon Tutbury brand. Involvement in new product development, marketing communications and customer facing activities with national merchants and housebuilders.

Marketing Executive

• Jul 2005 - Jul 2006

Bang are a full-service integrated marketing agency using insight and original thinking to captivate customers and transform brands.Account management to deliver memorable, effective and successful communications. Managed campaigns for an impressive roster of clients with a huge amount of variety including print, advertising, press releases and direct marketing. Scheduled meetings to take creative briefs and translated this through studio to successful delivery. Required enthusiasm, an eagle eye for detail, a commitment to excellence, and a passion for marketing to help the Team deliver game-changing campaigns and support.

Assistant Product Manager

• Aug 2002 - Jul 2005

Tigerprint are a division of Hallmark Cards and are the largest supplier to Marks & Spencer. The company specialises in greetings cards, gift wrap and accessories. Worked on the Christmas category to develop a vast array of innovative greetings cards. Responsible for the product development cycle from concept to in-store launch. Worked alongside technical and design teams and managed critical paths for successful product launches. Also looked after repro and print in the UK and offshore. Other duties included regular product lifecycle reviews, competitor analysis, research projects and working alongside merchandise teams to maximise in-store displays.

Retail Marketing Assistant

• Aug 1998 - Aug 2002

Mamas & Papas design and supply award winning exclusive pushchairs, furniture and interiors loved by millions of parents around the world. Responsible for the execution of the retail trade and activity calendar including new store opening strategy, local marketing activity, promotions, trade events and brand campaigns. Involved in the success of the roll out of the first 12 own branded superstores nationwide. Also supported M&P national independent retailers. Mamas & Papas design and supply award winning exclusive pushchairs, furniture and interiors loved by millions of parents around the world. Responsible for the execution of the retail trade and activity calendar including new store opening strategy, local marketing activity, promotions, trade events and brand campaigns. Involved in the success of the roll out of the first 12 own branded superstores nationwide. Also supported M&P national independent retailers.