Experience

Streng Agency

• United States
• Advertising Services
• 1 - 100 Employee

• President and CEO

  • Nov 2017 - Present

• Vice President

  • Nov 2012 - Nov 2017

  Streng is its 32th year of business and is known for its creative talents, design capabilities and innovative marketing techniques. We serve a diverse client base, which includes professional healthcare and service companies, manufacturers, distributors, retailers and franchise organizations. As a full service agency, we provide a variety of services to our clients including the design and development of fully customized, responsive websites, complex product catalogs, brand standards and logo design, sales and collateral materials, video production, package design, trade and consumer advertising, printing, photography, exhibit booth design, and multifaceted marketing campaigns. Streng most recently began focusing on SEO/SEM, social media and digital marketing strategies for clients in need of those services. Streng most recently was the recipient of six national awards for design, in the categories of website, catalog, and package design



North American Technician Excellence

• Non-profit Organizations
• 1 - 100 Employee

• President and CEO

  • Sep 2010 - Jul 2012

  Chief staff officer for ANSI/ISO 17024 accredited testing/certification organization. Manage development/ maintenance of 22 specialty examinations validating competencies of technicians working in HVACR industry. Administer over 20,000 individual print/electronic tests per annum. Oversee certification/recertification requirements of over 30,000 technicians. Develop/implement nationally syndicated consumer/industry advertising campaigns. Guide dynamic industry Board in initiating strategic plans, developing/implementing policy. Main organizational voice to industry/press, Federal/Statelegislators/regulators/consuming public.Achieved (2011) international accreditation as certifying body by American National Standards institute (ANSI/ISO 17024). Established relationships with Members of Congress, federal (DOE, EPA) and State agencies, public utilities, and major energy conservation organizations to drive recognition of NATE certification as critical component in sustainability arena. Expanded training/testing partner network to over 650, including dominant vocational institutions and private concerns. Installed data forensics, increased psychometrics, and overhauled inventory control systems. Rebuilt the organization’s web site adding social networking and new marketing components.negotiated the forgiveness of $9 Million in accumulated debt, returning the organization to solvency. Rescinded long standing royalty agreements, redirecting over $175,000 in annual revenues. Reduced expenses by 8% and increased revenue by 5%, achieving record profits (2011) on operations.



Construction Financial Management Association

• Construction
• 1 - 100 Employee

• President and CEO

  • Mar 2008 - Apr 2010

  Full charge responsibility for 7,000 member, 90 affiliated chapter, $5 Million non profit trade organization serving the non-residential construction, accounting, surety and risk management industries.Reinvigorated national $5 Million, 7,000 member, 90 Chapter 501(c) (6) association by reengineering finance/operations/marketing/staff structure. Increased market share, executed new branding, forged key alliances with regulatory agencies and industry, developed new accredited training and certification programs, launched social networking services, electronic training programs, and webinars.Received three national awards for technical publishing excellence within two years. Reduced membership attrition nearly 3% by implementing multi-faceted marketing campaigns.



Home Builders Assn of Greater Chicago

• Chief Executive Officer

  • Jan 2001 - Feb 2008

  Led association to greater market penetration by increasing operating revenue by over 65%, while also increasing membership by over 20% in 7 year period. Co-directed nine county municipal based advocacy program, monitoring regulatory activities in 240+ municipalities. Directed State and Local PAC fundraising campaigns. Launched Midwest Builders Show, a regional trade event consisting of over 475 exhibit booths, 32 educational sessions, and over 6,000 attendees annually. Launched the Midwest Home and Design Show, a consumer house and garden event featuring over 170 exhibits and attracting over 10,000 consumers its first year. Launched Home Aid Chicago, a 501c-3 charitable organization that built 7 permanent shelters for transitionally homeless people in metro Chicago. Completed projects in aggregate of over $9.6 Million in construction costs. Launched new trade magazine, new web site, and instituted new educational and certificaion programs. Raised $160K in subsidized cash contribution, $430K in donated labor/materials to construct a new 10,000 sq. ft., $2.4M HQ facility for Home Builders of Greater Chicago (HBAGC); Directed land acquisition/permitting/ engineering/architectural designs, served as co- general contractor during construction. Produced multiple awards and networking and sporting events ranging in size from 150 to 2500 attendees.



Raybourn Group International Management Company

• President

  • Apr 1997 - Jan 2001

  Launched new division of established association management company, growing it from 1 client to 6 national full service clients and establishing offices; Increased company billings over 300% in 18 months and client revenue by 12%, reversing deficits by adding and marketing new services and products. Launched new division of established association management company, growing it from 1 client to 6 national full service clients and establishing offices; Increased company billings over 300% in 18 months and client revenue by 12%, reversing deficits by adding and marketing new services and products.



National Apartment Association

• United States
• Non-profit Organizations
• 1 - 100 Employee

• EXECUTIVE VICE PRESIDENT and CEO

  • Feb 1995 - Mar 1997

  Directed prominent national association, increasing annual revenue 44%, from $3.2 Million to over $4.6 Million and gross profits to $250,000 in two years for this 26,000 member, 159 affiliate association. Co-directed Federal advocacy program, promoted certification programs to thousands of new candidates and increased publications circulation and advertising significantly, while increasing trade show attendance and initiating a fundraising drive for the NAA. Awarded prestigious Apex Award for "best redesigned" trade magazine for 1996.



American Supply Association

• EXECUTIVE VICE PRESIDENT and CEO

  • Oct 1982 - Jan 1995

  As EVP, increased annual operating budget by more than 360%, managed $3.5 Million in assets, and launched an international product exposition that grew from 3,000 to 23,000 attendees. Established Federal government relations program and generated over $475,000 in PAC contributions from members. As EVP, increased annual operating budget by more than 360%, managed $3.5 Million in assets, and launched an international product exposition that grew from 3,000 to 23,000 attendees. Established Federal government relations program and generated over $475,000 in PAC contributions from members.



National Home Furnishings Association

• SENIOR VICE PRESIDENT

  • Jan 1980 - Oct 1982

  Promoted from regional affiliate CEO to national parent association COO. Co-directed turnaround bringing organization back to financial and operational health. Promoted from regional affiliate CEO to national parent association COO. Co-directed turnaround bringing organization back to financial and operational health.