Peter Salvador, CME, CSE
Vice President of Innovation, Sales & Marketing | CEFA Systems at cefa Early Learning- Claim this Profile
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French Full professional proficiency
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Bio
Rod Sidoroff
Peter and I worked together at the Factors Group for just over one year. Upon joining the organization I found Peter to be a very positive, open, and communicative team player. During my first few weeks, Peter took the time to introduce himself and then give me many insights into my new workplace which are still helping me to this day. Peter was also very interested in getting my perspective on things. This highlighted to me that even though he knew his job inside and out he was still looking to grow and take in new ideas. I have no doubt that Peter has the skillset, enthusiasm, and attitude that will help him to integrate seamlessly into a new work environment and exponentially grow their business.
Blythe van Niekerk
I’ve had the privilege of working with Peter since he joined Factors in 2004, both when I worked in Canada and then, subsequently, in the US. I’ve always appreciated his passion, resourcefulness and determination to do a great job. Additionally, what I’ve really enjoyed was his sense of humor and friendly disposition, which always made working with Peter so pleasurable. Peter has a diverse range of skills, is a strong communicator and any company would be very fortunate to have him on their team.
Rod Sidoroff
Peter and I worked together at the Factors Group for just over one year. Upon joining the organization I found Peter to be a very positive, open, and communicative team player. During my first few weeks, Peter took the time to introduce himself and then give me many insights into my new workplace which are still helping me to this day. Peter was also very interested in getting my perspective on things. This highlighted to me that even though he knew his job inside and out he was still looking to grow and take in new ideas. I have no doubt that Peter has the skillset, enthusiasm, and attitude that will help him to integrate seamlessly into a new work environment and exponentially grow their business.
Blythe van Niekerk
I’ve had the privilege of working with Peter since he joined Factors in 2004, both when I worked in Canada and then, subsequently, in the US. I’ve always appreciated his passion, resourcefulness and determination to do a great job. Additionally, what I’ve really enjoyed was his sense of humor and friendly disposition, which always made working with Peter so pleasurable. Peter has a diverse range of skills, is a strong communicator and any company would be very fortunate to have him on their team.
Rod Sidoroff
Peter and I worked together at the Factors Group for just over one year. Upon joining the organization I found Peter to be a very positive, open, and communicative team player. During my first few weeks, Peter took the time to introduce himself and then give me many insights into my new workplace which are still helping me to this day. Peter was also very interested in getting my perspective on things. This highlighted to me that even though he knew his job inside and out he was still looking to grow and take in new ideas. I have no doubt that Peter has the skillset, enthusiasm, and attitude that will help him to integrate seamlessly into a new work environment and exponentially grow their business.
Blythe van Niekerk
I’ve had the privilege of working with Peter since he joined Factors in 2004, both when I worked in Canada and then, subsequently, in the US. I’ve always appreciated his passion, resourcefulness and determination to do a great job. Additionally, what I’ve really enjoyed was his sense of humor and friendly disposition, which always made working with Peter so pleasurable. Peter has a diverse range of skills, is a strong communicator and any company would be very fortunate to have him on their team.
Rod Sidoroff
Peter and I worked together at the Factors Group for just over one year. Upon joining the organization I found Peter to be a very positive, open, and communicative team player. During my first few weeks, Peter took the time to introduce himself and then give me many insights into my new workplace which are still helping me to this day. Peter was also very interested in getting my perspective on things. This highlighted to me that even though he knew his job inside and out he was still looking to grow and take in new ideas. I have no doubt that Peter has the skillset, enthusiasm, and attitude that will help him to integrate seamlessly into a new work environment and exponentially grow their business.
Blythe van Niekerk
I’ve had the privilege of working with Peter since he joined Factors in 2004, both when I worked in Canada and then, subsequently, in the US. I’ve always appreciated his passion, resourcefulness and determination to do a great job. Additionally, what I’ve really enjoyed was his sense of humor and friendly disposition, which always made working with Peter so pleasurable. Peter has a diverse range of skills, is a strong communicator and any company would be very fortunate to have him on their team.
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Credentials
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Roundtable for Leaders
Badgr (now part of Instructure)Aug, 2022- Sep, 2024 -
Digital Marketing Certification
BrainStationJun, 2020- Sep, 2024 -
Certified Marketing Executive (CME)
SMEI - Sales & Marketing Executives International, Inc.May, 2020- Sep, 2024 -
Certified Sales Executive (CSE)
SMEI - Sales & Marketing Executives International, Inc.May, 2018- Sep, 2024
Experience
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cefa Early Learning
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Canada
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Education Administration Programs
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100 - 200 Employee
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Vice President of Innovation, Sales & Marketing | CEFA Systems
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Sep 2022 - Present
Head of Global Innovation & Marketing | CEFA Systems
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Senior Director Of Marketing
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Dec 2020 - Sep 2022
Head of Global Brand & Franchise Marketing
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Factors Group of Companies
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Canada
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Wellness and Fitness Services
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200 - 300 Employee
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Director, Marketing, Education & Events
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Jan 2015 - Jun 2020
Head of Product Marketing. Directed the consumer strategy for increased brand and product awareness and product adoption. Oversaw market research and consumer insights. Directed cross-functional teams and innovative traditional, experiential, and digital go-to-market IMC strategies. Hired, managed, and developed product marketing teams. Brand management and content strategy for over 20 brands in the Health Food and Food, Drug, Mass Channels. Channel training, including product, sales… Show more Head of Product Marketing. Directed the consumer strategy for increased brand and product awareness and product adoption. Oversaw market research and consumer insights. Directed cross-functional teams and innovative traditional, experiential, and digital go-to-market IMC strategies. Hired, managed, and developed product marketing teams. Brand management and content strategy for over 20 brands in the Health Food and Food, Drug, Mass Channels. Channel training, including product, sales service, and support training. Responsible for a $760K annual budget and managed a marketing team of 40 people.
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Manager, Marketing, Education & Events
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Jan 2010 - Jan 2015
Developed, implemented and executed product marketing strategies with a focus on education, experiential marketing, and content marketing through digital, web, and social platforms. Oversaw a marketing team of 11 people dedicated to B2C, B2B and co-marketing strategies with sales channel partners. Product manager for the development and deployment of custom educational software.
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Trade & Corporate Event Manager
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Jan 2007 - Jan 2010
Responsible for global experiential marketing (predominantly Canada and US) for WN brand vitamins and supplements Responsible for global experiential marketing (predominantly Canada and US) for WN brand vitamins and supplements
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Natural Factors
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Canada
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Wellness and Fitness Services
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300 - 400 Employee
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Project Manager
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Jan 2004 - Jan 2007
Managed all projects associated with the Natural Factors marketing department Managed all projects associated with the Natural Factors marketing department
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Trade & Corporate Event Manager
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Jan 1999 - Jan 2004
Managed the participation and representation of all brand partners at Canadian trade events under the MTB banner Managed the participation and representation of all brand partners at Canadian trade events under the MTB banner
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Education
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UBC Sauder School of Business
Diploma, Marketing & Sales Management -
BrainStation
Digital Marketing Certificate, Digital Marketing -
British Columbia Institute of Technology
Associate Certificate Program (partial), Web Application Software Development -
British Columbia Institute of Technology
Certificate Program (partial), Communication Design Essentials -
British Columbia Institute of Technology
Course, Project Management -
Simon Fraser University
Continuing Education, Technical Communication