Peter MacKellar
Senior Vice President at Communications Strategy Group (CSG®)- Claim this Profile
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Bio
Kimberly Ring
Peter was my first real workplace mentor after I graduated from college. He truly took me under his wing and showed me what it takes to be a legitimate PR professional. I have yet to find someone who matches what Peter brings to the table, both as a coach and a professional in general. He goes out of his way to go above and beyond for his clients, and for his team members who look to him for guidance. He's constantly thinking outside the box and never fails to deliver. Any company would be lucky to bring Peter's leadership and mad client relations skills to their company. He is, as they say, A BOSS....in the best way possible!
Amanda Lenar
Peter has been, hands down, one of the best (if not best) interns I have ever had the pleasure of hiring and managing. His unflappable nature kept the calm through many storms and his depth of knowledge and maturity lead to many positive results achieved on behalf of the clients he worked for. My only wish is that the timing would have worked out better and that we would have had a full-time assistant account executive position available at the conclusion of Peter's internship so we could have kept him as part of the team indefinitely. I would vouch for Peter's work ethic, quality of writing and thinking and attitude as a team player any day; whatever agency or corporation hires Peter next is a very lucky one.
Kimberly Ring
Peter was my first real workplace mentor after I graduated from college. He truly took me under his wing and showed me what it takes to be a legitimate PR professional. I have yet to find someone who matches what Peter brings to the table, both as a coach and a professional in general. He goes out of his way to go above and beyond for his clients, and for his team members who look to him for guidance. He's constantly thinking outside the box and never fails to deliver. Any company would be lucky to bring Peter's leadership and mad client relations skills to their company. He is, as they say, A BOSS....in the best way possible!
Amanda Lenar
Peter has been, hands down, one of the best (if not best) interns I have ever had the pleasure of hiring and managing. His unflappable nature kept the calm through many storms and his depth of knowledge and maturity lead to many positive results achieved on behalf of the clients he worked for. My only wish is that the timing would have worked out better and that we would have had a full-time assistant account executive position available at the conclusion of Peter's internship so we could have kept him as part of the team indefinitely. I would vouch for Peter's work ethic, quality of writing and thinking and attitude as a team player any day; whatever agency or corporation hires Peter next is a very lucky one.
Kimberly Ring
Peter was my first real workplace mentor after I graduated from college. He truly took me under his wing and showed me what it takes to be a legitimate PR professional. I have yet to find someone who matches what Peter brings to the table, both as a coach and a professional in general. He goes out of his way to go above and beyond for his clients, and for his team members who look to him for guidance. He's constantly thinking outside the box and never fails to deliver. Any company would be lucky to bring Peter's leadership and mad client relations skills to their company. He is, as they say, A BOSS....in the best way possible!
Amanda Lenar
Peter has been, hands down, one of the best (if not best) interns I have ever had the pleasure of hiring and managing. His unflappable nature kept the calm through many storms and his depth of knowledge and maturity lead to many positive results achieved on behalf of the clients he worked for. My only wish is that the timing would have worked out better and that we would have had a full-time assistant account executive position available at the conclusion of Peter's internship so we could have kept him as part of the team indefinitely. I would vouch for Peter's work ethic, quality of writing and thinking and attitude as a team player any day; whatever agency or corporation hires Peter next is a very lucky one.
Kimberly Ring
Peter was my first real workplace mentor after I graduated from college. He truly took me under his wing and showed me what it takes to be a legitimate PR professional. I have yet to find someone who matches what Peter brings to the table, both as a coach and a professional in general. He goes out of his way to go above and beyond for his clients, and for his team members who look to him for guidance. He's constantly thinking outside the box and never fails to deliver. Any company would be lucky to bring Peter's leadership and mad client relations skills to their company. He is, as they say, A BOSS....in the best way possible!
Amanda Lenar
Peter has been, hands down, one of the best (if not best) interns I have ever had the pleasure of hiring and managing. His unflappable nature kept the calm through many storms and his depth of knowledge and maturity lead to many positive results achieved on behalf of the clients he worked for. My only wish is that the timing would have worked out better and that we would have had a full-time assistant account executive position available at the conclusion of Peter's internship so we could have kept him as part of the team indefinitely. I would vouch for Peter's work ethic, quality of writing and thinking and attitude as a team player any day; whatever agency or corporation hires Peter next is a very lucky one.
Experience
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Communications Strategy Group (CSG®)
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Senior Vice President
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Jan 2021 - Present
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Vice President
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Apr 2013 - Present
Oversee team generating more than $1 million in revenue through the development and implementation of creative communications solutions that meet the business needs of Fortune 500 companies with a focus on influencer relations, digital marketing, lead development and nurture campaigns.
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Red Robin
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Design
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1 - 100 Employee
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Associate Manager of Communications
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Mar 2012 - Apr 2013
• Managed all internal and external communications for Red Robin’s Brand Transformation Initiative including employee communications, guest-facing messaging, event coordination and media outreach • Served as a spokesperson and conducted media training for home office and local market media spokespeople • Secured and coordinated media opportunities in national and top regional outlets including USA Today, Denver Post and Nation’s Restaurant News • Managed day-to-day activities on multiple social media platforms and assisted in social strategy development Show less
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Account Executive
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Mar 2010 - Mar 2012
• Promoted from Associate Account Executive in April 2011 • Served as account lead on multiple accounts and short-term contract projects • Managed teams responsible for all administrative work for multiple clients including the creation of daily media monitoring reports, year-end client clipbooks and client billing/activity reports • Secured coverage for clients in high-profile national, trade and broadcast media targets including the Associated Press, USA Today, Reuters, Investment Advisor and Bloomberg TV • Developed survey questionnaires and analyzed data results for dissemination through press releases, byline articles and infographics • Drafted press releases, bylined articles, executive summaries and managed editorial calendar activities for multiple clients Show less
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Erwin-Penland
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United States
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1 - 100 Employee
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Public Relations Intern
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Sep 2009 - Feb 2010
• Developed multiplatform social media strategy for Upstate SC Alliance • Supervised day-to-day activities for a Michelin Tires regional social media program resulting in a positive increase in engagement and recognition • Secured coverage for clients in regional and trade media outlets • Drafted press releases, pitch media, created media lists and performed competitive research projects • Developed multiplatform social media strategy for Upstate SC Alliance • Supervised day-to-day activities for a Michelin Tires regional social media program resulting in a positive increase in engagement and recognition • Secured coverage for clients in regional and trade media outlets • Drafted press releases, pitch media, created media lists and performed competitive research projects
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Wells Fargo
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United States
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Financial Services
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700 & Above Employee
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Communications Associate
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Sep 2008 - Sep 2009
• Wrote news items, feature stories and organizational announcements for the internal group e-newsletter and website • Coordinated production and distribution of internal group e-newsletter • Managed internal communications distributions to over 25,000 team members • Uploaded and maintained group intranet content and created e-newsletter templates • Created training manuals for Vignette Content site management system • Wrote news items, feature stories and organizational announcements for the internal group e-newsletter and website • Coordinated production and distribution of internal group e-newsletter • Managed internal communications distributions to over 25,000 team members • Uploaded and maintained group intranet content and created e-newsletter templates • Created training manuals for Vignette Content site management system
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Obama for America
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Political Organizations
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1 - 100 Employee
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Volunteer Communications Coordinator
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Sep 2008 - Nov 2008
• Facilitated live interviews for the State Director with all major Phoenix media outlets during election night • Coordinated over 100 volunteer writers across Arizona in an effort to garner positive editorial coverage • Scouted locations and assisted in creative development of national campaign advertisement • Assisted in the planning and execution of multiple special events including a downtown Phoenix block party • Wrote editorial content and letters to the editor throughout the three month campaign Show less
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Moses Anshell
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United States
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Public Relations Intern
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May 2008 - Oct 2008
• Secured coverage for clients in The Arizona Republic and KOLD-TV • Conducted media and crisis communication training seminars for clients • Wrote news releases, ghostwrote editorial content, created and updated national and local media lists, managed monthly clipping reports and general administrative duties • Secured coverage for clients in The Arizona Republic and KOLD-TV • Conducted media and crisis communication training seminars for clients • Wrote news releases, ghostwrote editorial content, created and updated national and local media lists, managed monthly clipping reports and general administrative duties
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Barclay Communications
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United States
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Public Relations and Communications Services
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1 - 100 Employee
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Publicity and Promotional Intern
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May 2007 - Apr 2008
• Served as the primary contact for Walt Disney Studios Motion Pictures and MGM Studios with major colleges in Arizona, Nevada and New Mexico • Created and implemented promotions strategies to increase awareness and ensure filled theaters for advances screenings in all markets • Worked with media and partners in Arizona and New Mexico to secure placement of advertisements and on-air mentions • Planned and created unique and successful press drops for media in the Phoenix area • Served as the primary contact for Walt Disney Studios Motion Pictures and MGM Studios with major colleges in Arizona, Nevada and New Mexico • Created and implemented promotions strategies to increase awareness and ensure filled theaters for advances screenings in all markets • Worked with media and partners in Arizona and New Mexico to secure placement of advertisements and on-air mentions • Planned and created unique and successful press drops for media in the Phoenix area
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Arizona State University
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United States
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Higher Education
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700 & Above Employee
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Marketing and Communications Intern with W. P. Carey School of Business
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Feb 2007 - May 2007
• Created, updated and maintained an online clip database dating back seven years • Wrote news updates for W.P. Carey staff and faculty • Proofread content for ASU Insight magazine • General administrative tasks including mail delivery, copies and phone duties • Created, updated and maintained an online clip database dating back seven years • Wrote news updates for W.P. Carey staff and faculty • Proofread content for ASU Insight magazine • General administrative tasks including mail delivery, copies and phone duties
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Education
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2003 - 2008
Arizona State University
BA, Journalism and Mass Communications
Community
