Peter Beck
EVP at Forty Nine Degrees- Claim this Profile
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Bio
Dennis Disser, MBA
I first met Pete very early in his career with IDL. I may have actually been his very first sale. I accepted his request for a walk-in / cold call one day when I was VP Marketing with Rocky Brands. I honestly was going to only give him maybe 10 minutes. He was fresh out of college, yet had confidence, a clear communication approach and a collaborative manner about himself. What impressed me that day -- when I actually gave him 90 minutes and three merchandising projects to concept / quote -- was his real-time ideation. We had never met before, he didn't know the nuances of our business, yet he had 6-8 really strong ideas to share. Given his career trajectory and 100's of milestones since that time 20 years ago, Pete is clearly still solving branding challenges, being proactive with his ideas and being a true partner. These are the reasons I trusted a 23-year old with my merchandising program for 4,000 locations.
Dave Dyer
I have worked with Pete for 7+ years and during this time I was consistently impressed with his ability to set vision, inspire, and lead our organization by continually improving the culture and the ethos of IDL Worldwide, Crack, and Satori Engine. Pete has a keen ability to help others achieve their goals and is a thoughtful and constant manager who works tirelessly to set an example for his team. He is particularly great at empowering others and is willing to champion causes and interests of his employees. During my time at IDL, Pete demonstrated both the willingness and interest to invest in my personal and professional growth and provided both mentorship and strategy during challenging situations with clients, relationships, or company structure.
Dennis Disser, MBA
I first met Pete very early in his career with IDL. I may have actually been his very first sale. I accepted his request for a walk-in / cold call one day when I was VP Marketing with Rocky Brands. I honestly was going to only give him maybe 10 minutes. He was fresh out of college, yet had confidence, a clear communication approach and a collaborative manner about himself. What impressed me that day -- when I actually gave him 90 minutes and three merchandising projects to concept / quote -- was his real-time ideation. We had never met before, he didn't know the nuances of our business, yet he had 6-8 really strong ideas to share. Given his career trajectory and 100's of milestones since that time 20 years ago, Pete is clearly still solving branding challenges, being proactive with his ideas and being a true partner. These are the reasons I trusted a 23-year old with my merchandising program for 4,000 locations.
Dave Dyer
I have worked with Pete for 7+ years and during this time I was consistently impressed with his ability to set vision, inspire, and lead our organization by continually improving the culture and the ethos of IDL Worldwide, Crack, and Satori Engine. Pete has a keen ability to help others achieve their goals and is a thoughtful and constant manager who works tirelessly to set an example for his team. He is particularly great at empowering others and is willing to champion causes and interests of his employees. During my time at IDL, Pete demonstrated both the willingness and interest to invest in my personal and professional growth and provided both mentorship and strategy during challenging situations with clients, relationships, or company structure.
Dennis Disser, MBA
I first met Pete very early in his career with IDL. I may have actually been his very first sale. I accepted his request for a walk-in / cold call one day when I was VP Marketing with Rocky Brands. I honestly was going to only give him maybe 10 minutes. He was fresh out of college, yet had confidence, a clear communication approach and a collaborative manner about himself. What impressed me that day -- when I actually gave him 90 minutes and three merchandising projects to concept / quote -- was his real-time ideation. We had never met before, he didn't know the nuances of our business, yet he had 6-8 really strong ideas to share. Given his career trajectory and 100's of milestones since that time 20 years ago, Pete is clearly still solving branding challenges, being proactive with his ideas and being a true partner. These are the reasons I trusted a 23-year old with my merchandising program for 4,000 locations.
Dave Dyer
I have worked with Pete for 7+ years and during this time I was consistently impressed with his ability to set vision, inspire, and lead our organization by continually improving the culture and the ethos of IDL Worldwide, Crack, and Satori Engine. Pete has a keen ability to help others achieve their goals and is a thoughtful and constant manager who works tirelessly to set an example for his team. He is particularly great at empowering others and is willing to champion causes and interests of his employees. During my time at IDL, Pete demonstrated both the willingness and interest to invest in my personal and professional growth and provided both mentorship and strategy during challenging situations with clients, relationships, or company structure.
Dennis Disser, MBA
I first met Pete very early in his career with IDL. I may have actually been his very first sale. I accepted his request for a walk-in / cold call one day when I was VP Marketing with Rocky Brands. I honestly was going to only give him maybe 10 minutes. He was fresh out of college, yet had confidence, a clear communication approach and a collaborative manner about himself. What impressed me that day -- when I actually gave him 90 minutes and three merchandising projects to concept / quote -- was his real-time ideation. We had never met before, he didn't know the nuances of our business, yet he had 6-8 really strong ideas to share. Given his career trajectory and 100's of milestones since that time 20 years ago, Pete is clearly still solving branding challenges, being proactive with his ideas and being a true partner. These are the reasons I trusted a 23-year old with my merchandising program for 4,000 locations.
Dave Dyer
I have worked with Pete for 7+ years and during this time I was consistently impressed with his ability to set vision, inspire, and lead our organization by continually improving the culture and the ethos of IDL Worldwide, Crack, and Satori Engine. Pete has a keen ability to help others achieve their goals and is a thoughtful and constant manager who works tirelessly to set an example for his team. He is particularly great at empowering others and is willing to champion causes and interests of his employees. During my time at IDL, Pete demonstrated both the willingness and interest to invest in my personal and professional growth and provided both mentorship and strategy during challenging situations with clients, relationships, or company structure.
Experience
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Forty Nine Degrees
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United States
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Graphic Design
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1 - 100 Employee
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EVP
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Aug 2022 - Present
I am thrilled to partner and advance our founder's vision for creating exceptional experiences for humans. Excited to energize and connect our teams, capabilities, and resources, to deliver moments that help our Universities and Brands more authentically connect with consumers, fans & athletes. I am thrilled to partner and advance our founder's vision for creating exceptional experiences for humans. Excited to energize and connect our teams, capabilities, and resources, to deliver moments that help our Universities and Brands more authentically connect with consumers, fans & athletes.
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SGK
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United States
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Advertising Services
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700 & Above Employee
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SVP, Brand Experience
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Sep 2020 - Aug 2022
Led our brand experience offering, bringing together new partners, capabilities, and resources, to deliver moments that help brands and consumers more authentically connect. As a part of the SGK family, we have the unique opportunity to work with some of the world's most recognized brands to tell their stories and bring them to life in new and unexpected ways. Led our brand experience offering, bringing together new partners, capabilities, and resources, to deliver moments that help brands and consumers more authentically connect. As a part of the SGK family, we have the unique opportunity to work with some of the world's most recognized brands to tell their stories and bring them to life in new and unexpected ways.
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SGK — Brand Experience
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United States
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Marketing Services
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1 - 100 Employee
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President
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Jun 2017 - Sep 2020
Drive retail strategy and planning for key clientsCreate, develop and implement IDL WW's global client services strategy.
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Executive Vice President
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Jun 2011 - Jun 2017
Developed and implemented West Coast business strategiesPartnered with VP creative, President and CEO to write 3 year strategy, mission statement and overall business plan. Built and refined client support teams and workflowManaged West Coast sales and project management teams
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National Account Manager West Coast
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Feb 2001 - Jun 2011
Established IDL Worldwide's west coast office and new client relationships with Microsoft, Nike, Apple, Starbucks, Tmobile.Grew revenue from $0 to over $75,000,000 annually responsible for P&LHired and trained all new team membersCreated & evolved all workflows Implemented ERP
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Account Manager
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Jun 1996 - Feb 2001
Developed new east coast clients including AT&T and Top Flite golf.Established a grew a Columbus, OH office from zero to 2,500,000 annually partnering with clients including Victoria's Secret, Express, Bath and Body Works.
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Education
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1992 - 1996
Miami University
Bachelor of Science, Marketing
Community
