Experience

BISSELL

• Netherlands
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Senior Creative Expert

  • Jul 2021 - Present

  Responsible for the Brand visual identity of BISSELL International, a growing brand in Europe in home care products like wet and dry floor cleaners. Closely involved in the creation of assets for In-store, digital and social media for the product portfolio while guarding brand consistency. Responsible for the Brand visual identity of BISSELL International, a growing brand in Europe in home care products like wet and dry floor cleaners. Closely involved in the creation of assets for In-store, digital and social media for the product portfolio while guarding brand consistency.



The Brand Floor - in-house creative studios

• Netherlands
• Graphic Design
• 1 - 100 Employee

• Senior Art Director

  • Oct 2018 - Jul 2021

  The Brand Floor is a collective of creatives that provides in-house solutions for companies like Essity, Bacardi, Warsteiner, McDonald's, Pets Place and Atkins. I used to work for them as a freelancer, but was given the opportunity to have a full-time position as in-house creative at BISSELL International in Amsterdam. This U.S. based company has a broad history in their home floor care market and is the current market leader. Since 2015, a HQ for international markets is based in Amsterdam. I feel lucky to contribute to the expansion of this brand.



Freelance || Self-employed

• Bussum

• Senior Art Director

  • May 2018 - Jul 2021

  The word is out! I'm currently freelancing the waves of opportunities. All past experience packed in a single creative that can be put into good use for your company. So what can I do for you? Contact me for possibilities and availability. The word is out! I'm currently freelancing the waves of opportunities. All past experience packed in a single creative that can be put into good use for your company. So what can I do for you? Contact me for possibilities and availability.



Branddoctors

• Netherlands
• Business Consulting and Services
• 1 - 100 Employee

• Senior Art Director

  • Feb 2017 - Nov 2017

  My role at Branddoctors consists of working closely with strategist to come up with the perfect brand positioning. By using all kinds of tools to discover the perception of both employers and customers, a unique identity can be discovered. In the end a toolkit can be developed that companies can work with to align their communication needs company wide. As an extra service, a communication campaign can be developed in house or in close cooperation with an external agency. Clients: Menzis, AMC, Johnson & Johnson, Philips ​ Keywords: • Brand Identities • Creative Strategy • Workshops • Visual Translation • Photography Direction • Communication campaigns



Lukkien

• Netherlands
• Media Production
• 100 - 200 Employee

• Creative Supervisor P&GD

  • Jun 2014 - Jan 2017

  In the role of Creative Supervisor I was the creative spokesperson for key accounts as well as managing other creatives in the organisation. Accounts that I worked for in the latest years were KPN, Philips and TomTom.​Clients: Philips, KPN, TomTom, Domino's Pizza, Asics, InterRailKeywords:• Creative Direction• Concept Development• Creative Content Production• Asset Management• People Management

• Senior Art Director

  • May 2008 - Jul 2014

  Lukkien is of of Europe's largest production facilities. Creative development is an extra service that can be offered. Together with clients I developed campaigns and creative content that would all be produced by in house producers, photographers, directors, post production artists, designers and copywriters. One stop shopping so to say. Art direction consisted of not only coming up with the big idea, but also guarding this through the whole production process.Clients: Philips, KPN, TomTom, Asics, Brepols, Profile, Mitsubishi, XS4ALLKeywords:• Concept Development• Location and Studio Shoots• Photography Direction• Brand Identities



Vaz Dias Advertising

• Amsterdam Area, Netherlands

• Senior Art Director

  • Jan 2005 - Apr 2008

  Vaz Dias Advertising is a small advertising agency based in Amsterdam. There was a broad portfolio of clients. The main focus was concept development, where ideas were created and presented to clients by me. Execution for these ideas was always in close cooperation with external photographers and copywriters. The type of clients varied from small companies to bigger international clients. Focus on below the line advertising. Clients: ING, PRA International, Yamaha Motor, Covidien, Tyco ​ Keywords: • Concept Development • Graphic Design • Photography Direction • Corporate Identities



HCP Communication

• Amsterdam Area, Netherlands

• Art Director

  • Oct 2002 - Dec 2004

  In this position I gained a lot of confidence in developing my own ideas. The clients with this agency were mainly retail focused. I reported directly to the Creative Director and was the only creative in this agency. Clients: Okura, Sheraton, Garant, Nelson Keywords: • Concept Development • Graphic Design • Brand Identities • Retail • B-to-C • Photography Direction In this position I gained a lot of confidence in developing my own ideas. The clients with this agency were mainly retail focused. I reported directly to the Creative Director and was the only creative in this agency. Clients: Okura, Sheraton, Garant, Nelson Keywords: • Concept Development • Graphic Design • Brand Identities • Retail • B-to-C • Photography Direction



Idea Industry

• Amsterdam Area, Netherlands

• Art Director

  • Jan 2002 - Jul 2002

  This was my first job as an Art Director. I formed a team with a copywriter. The agency was small with a Creative Director, Account Director, 3 designers and us being the only creative team. This made us very agile in coming up with creative ideas. Most of the time we also had to produce our own concepts and fix all the stuff involved. Big ideas with low budgets! Clients: Hessing, Panorama, StiBat, Goois Natuurreservaat This was my first job as an Art Director. I formed a team with a copywriter. The agency was small with a Creative Director, Account Director, 3 designers and us being the only creative team. This made us very agile in coming up with creative ideas. Most of the time we also had to produce our own concepts and fix all the stuff involved. Big ideas with low budgets! Clients: Hessing, Panorama, StiBat, Goois Natuurreservaat



TBWA\Worldwide

• United States
• Advertising Services
• 700 & Above Employee

• Assistant Art Director

  • May 1998 - Dec 2001

  ​I started my career in advertising at TBWA\Direct Company where I worked as an Assistant Art Director for a senior Art & Copy team. I produced detailed translations of rough ideas that the senior creatives in my team came up with. During these years I became hungry for Creative Communication and learned all the tricks. In this position I followed a three-year course for Concept Development. When I finished I left the agency to start fresh as an Art Director with a small agency. Clients: Telfort, Nivea, Nissan, Barclay, Milka, ING Bank, Amstel, Eneco, AirMiles