Experience

Trusti

• Indonesia
• IT Services and IT Consulting

• Co-Founder

  • Jan 2023 - Present

  Sofia, Sofia City, Bulgaria Building Trusti. Trusti is a digital insurance broker that provides easy to find, affordable policies for everyone. Our goal is to bring the best prices and a better insurance experience to Bulgaria and Eastern Europe.



Amazon

• Bangladesh
• Advertising Services
• 1 - 100 Employee

• Marketing Director, Ring Europe

  • Oct 2019 - May 2022

  Amsterdam, Netherlands Making neighborhoods safer. Responsible for marketing vision, structure & strategy to acquire new households in Europe and to maximize revenue through the subscription business. · Full funnel growth marketing strategy across offline (TV, radio, OOH) and digital (performance and branding) growing 15+ EU markets · Built out and managed a full marketing team of 20 across strategy, acquisition, retention, content & production and analytics · Established the brand across major EU… Show more Making neighborhoods safer. Responsible for marketing vision, structure & strategy to acquire new households in Europe and to maximize revenue through the subscription business. · Full funnel growth marketing strategy across offline (TV, radio, OOH) and digital (performance and branding) growing 15+ EU markets · Built out and managed a full marketing team of 20 across strategy, acquisition, retention, content & production and analytics · Established the brand across major EU markets · Built the BI and data driven organization with clear objectives, reports and KPIs

• Head of Growth, Ring Europe

  • Jul 2018 - Oct 2019

  Amsterdam, Netherlands



Suitsupply

• Netherlands
• Retail Apparel and Fashion
• 700 & Above Employee

• Head of Performance Marketing

  • Nov 2017 - Jul 2018

  Amsterdam, Netherlands Responsible for holistic online marketing approach. Driving growth on a global level across all channels: Social, Display, Search, Remarketing, etc. · Revamped strategy from scratch with positive growth and ROI · Built out reporting and offline attribution model feeding funding and C-level decisions · Hired and managed a team of 4 performance marketing managers



Uber

• Türkiye
• Advertising Services
• 100 - 200 Employee

• Growth Marketing Lead, Central & Eastern Europe

  • Nov 2015 - Nov 2017

  Amsterdam, Netherlands • Leading performance marketing strategy in CEE & RUSSIA for rider and driver acquisition (11+ countries) • Responsible for scaling paid marketing channels (PPC, Paid Social, Display, Paid Search, Video & Youtube) • Managing +$2M monthly budgets driving +30% MoM growth • Consulting on integrated marketing strategies (Online + Offline) • Stakeholder Management (RGMs, GMs, Senior Operations) • Reporting, analytics and always-on testing (A/B testing, creatives & communication… Show more • Leading performance marketing strategy in CEE & RUSSIA for rider and driver acquisition (11+ countries) • Responsible for scaling paid marketing channels (PPC, Paid Social, Display, Paid Search, Video & Youtube) • Managing +$2M monthly budgets driving +30% MoM growth • Consulting on integrated marketing strategies (Online + Offline) • Stakeholder Management (RGMs, GMs, Senior Operations) • Reporting, analytics and always-on testing (A/B testing, creatives & communication, landing pages) • Hiring & Onboarding (+17 successful candidates in the team) • Managing team of 2 regional marketing managers Show less



Google

• United States
• Software Development
• 700 & Above Employee

• Channel Partner Specialist, Google Analytics Premium

  • Jul 2015 - Oct 2015

  New York • Channel partner strategies for the launch of new products • UX improvements of Global web • Data mining, trends analytics and suggestions for improvements

• Senior Account Strategist

  • Apr 2011 - Sep 2015

  Dublin Digital consultant for largest customers in tech, gaming, retail, finance and telco verticals. Based on solid data background advised customers for most effective performance and branding solutions. • Account management & online marketing consultancy • Design and implementation of digital performance & branding strategies • Helping clients to export to new markets and drive new user acquisitions • ROI, LTV and digital attribution analyses and suggestion recommendations •… Show more Digital consultant for largest customers in tech, gaming, retail, finance and telco verticals. Based on solid data background advised customers for most effective performance and branding solutions. • Account management & online marketing consultancy • Design and implementation of digital performance & branding strategies • Helping clients to export to new markets and drive new user acquisitions • ROI, LTV and digital attribution analyses and suggestion recommendations • On-site experience and lead generation optimization • Public speaking at conferences & events



Jolt Online Gaming

• Computer Games
• 1 - 100 Employee

• Online Marketing Manager

  • May 2010 - Apr 2011

  Bratislava • Developing, testing and managing of new ideas of end-to-end online marketing campaigns • Ad inventory management and monetization



Websupport, s.r.o.

• Internet Marketing Specialist

  • Dec 2009 - Apr 2010

  Bratislava • Monitoring and administration of PPC campaigns (Adwords, Etarget) and social media • SEO, SEM, copywriting • Keyword research, linkbuilding strategy, site optimization, A/B testing



21Media

• United Kingdom
• Software Development

• Account Manager

  • Dec 2008 - Oct 2009

  Bratislava • Identification of relevant media for the product or event • Responsible for enclosing of medial partnerships • Communication with the clients and employees (graphic designers, developers)