Peter Ganney
Communications Manager at LocatED- Claim this Profile
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Bio
Toby Hodgson
Peter was a joy to work for. From the off he made me feel part of the team. His man-management skills were superb showing me the appropriate amount of guidance, trust, and whip at the necessary times. I thoroughly recommend him and wish him all the best for what will undoubtedly be a thoroughly successful career
Steve Craig
Peter has an impressive ability to communicate to different audiences, is quick to comprehend complex matters, and demonstrates an analytical approach to problem solving. He is a very organised individual, who shows fantastic perseverance when required, acts with due diligence, and shows immense respect for his colleagues. He is a pleasure to work with, and valuable member to have on your team.
Eric Sukumaran
Peter very quickly identified that I had a skill set that was useful for the campaign and brought me on board to do demographic data analysis. He was great to work with, always helpful, and very good at motivating people. He was very detail oriented and the campaign really could not have functioned without his attention to myriad issues at once.
Toby Hodgson
Peter was a joy to work for. From the off he made me feel part of the team. His man-management skills were superb showing me the appropriate amount of guidance, trust, and whip at the necessary times. I thoroughly recommend him and wish him all the best for what will undoubtedly be a thoroughly successful career
Steve Craig
Peter has an impressive ability to communicate to different audiences, is quick to comprehend complex matters, and demonstrates an analytical approach to problem solving. He is a very organised individual, who shows fantastic perseverance when required, acts with due diligence, and shows immense respect for his colleagues. He is a pleasure to work with, and valuable member to have on your team.
Eric Sukumaran
Peter very quickly identified that I had a skill set that was useful for the campaign and brought me on board to do demographic data analysis. He was great to work with, always helpful, and very good at motivating people. He was very detail oriented and the campaign really could not have functioned without his attention to myriad issues at once.
Toby Hodgson
Peter was a joy to work for. From the off he made me feel part of the team. His man-management skills were superb showing me the appropriate amount of guidance, trust, and whip at the necessary times. I thoroughly recommend him and wish him all the best for what will undoubtedly be a thoroughly successful career
Steve Craig
Peter has an impressive ability to communicate to different audiences, is quick to comprehend complex matters, and demonstrates an analytical approach to problem solving. He is a very organised individual, who shows fantastic perseverance when required, acts with due diligence, and shows immense respect for his colleagues. He is a pleasure to work with, and valuable member to have on your team.
Eric Sukumaran
Peter very quickly identified that I had a skill set that was useful for the campaign and brought me on board to do demographic data analysis. He was great to work with, always helpful, and very good at motivating people. He was very detail oriented and the campaign really could not have functioned without his attention to myriad issues at once.
Toby Hodgson
Peter was a joy to work for. From the off he made me feel part of the team. His man-management skills were superb showing me the appropriate amount of guidance, trust, and whip at the necessary times. I thoroughly recommend him and wish him all the best for what will undoubtedly be a thoroughly successful career
Steve Craig
Peter has an impressive ability to communicate to different audiences, is quick to comprehend complex matters, and demonstrates an analytical approach to problem solving. He is a very organised individual, who shows fantastic perseverance when required, acts with due diligence, and shows immense respect for his colleagues. He is a pleasure to work with, and valuable member to have on your team.
Eric Sukumaran
Peter very quickly identified that I had a skill set that was useful for the campaign and brought me on board to do demographic data analysis. He was great to work with, always helpful, and very good at motivating people. He was very detail oriented and the campaign really could not have functioned without his attention to myriad issues at once.
Experience
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LocatED
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United Kingdom
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Real Estate
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1 - 100 Employee
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Communications Manager
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Feb 2023 - Present
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ASDA'A BCW
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United Arab Emirates
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Public Relations and Communications Services
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100 - 200 Employee
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Vice President
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Apr 2021 - Sep 2021
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Performance Communications
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United Kingdom
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Public Relations and Communications Services
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1 - 100 Employee
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Communications Director
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Jan 2016 - Apr 2021
Led the Middle East business operations and client servicing for a Dubai-based specialist communications agency, generating record-breaking revenue within two years, creating a more diverse client base and winning multiple industry awards for client campaigns. Client management activities - Led strategy and client servicing to manufacturing, technology and automotive clients such as Bell Textron, Bentley Motors, Lamborghini, General Motors, Volvo Trucks, Continental, Harley-Davidson, Breitling and SAIC Motor; held ultimate responsibility for all aspects of quality control. Company management - Fulfilled day-to-day leadership functions for the Dubai office; managed the account team heads; worked with the HR and Finance Manager with budget management activities; improved company processes and infrastructure; conducted annual reviews and half-yearly appraisals for team members; oversaw all recruitment activities; directed company’s own marketing activities. New business - Proactively generated new business opportunities, targeting potential partners; developed quarterly new business plans; prepared new business pitches/presentations and budgets. Show less
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Hill+Knowlton Strategies
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United States
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Public Relations and Communications Services
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700 & Above Employee
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Digital Campaign Director
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Sep 2012 - Jan 2016
Digital Campaign Director focusing on strategy development and campaign optimization for a diverse range of clients across the Middle East, Africa, India & Turkey, including government, finance, technology, sports, automotive, manufacturing and industrial sectors. Communications Strategy – Advised clients on their full-spectrum digital communications, PR and marketing strategies to help achieve specific KPIs, change brand perceptions and behavioural outcomes of audiences. Created comprehensive strategy and guideline documents assisting clients with setting up their digital communication functions. Campaign management – Devised and oversaw project and campaign plans for various communication channels (including social media, SEO, online advertising, website design & build and blogger outreach, intranet strategies). Research & Data Analytics – Conducted deep dive analysis of website data, social media and online news mentions to help clients better understand their audiences and optimise communications and marketing tactics. Oversaw and ensured quality control of weekly and monthly digital insights reports conducted by junior colleagues. Client/Account management – Oversaw client communications on multiple accounts developing relationships and selling additional services as well as ensuring profitability of accounts. New Business – Lead digital strategist on regional pitches to a broad range of prospective clients, selling campaign ideas and pushing new agency products. Show less
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Back Boris 2012
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London, United Kingdom
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Operations Director
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Jan 2011 - May 2012
Operations Director on the winning 2012 London Mayoral re-election campaign of Boris Johnson. A wide-ranging role requiring excellent managerial and communications skills, covering responsibilities including: Volunteer management, internal communications, office management, event management, technology development, project management, community outreach, technology procurement, merchandising. Operations Director on the winning 2012 London Mayoral re-election campaign of Boris Johnson. A wide-ranging role requiring excellent managerial and communications skills, covering responsibilities including: Volunteer management, internal communications, office management, event management, technology development, project management, community outreach, technology procurement, merchandising.
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Richard Harrington MP
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London, United Kingdom
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Parliamentary Adviser
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Jun 2010 - Oct 2010
Senior advisor on media, communications, policy, research and operations to a new Member of Parliament. Key responsibilities include: Communications strategy Research Office management Senior advisor on media, communications, policy, research and operations to a new Member of Parliament. Key responsibilities include: Communications strategy Research Office management
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Campaign Manager
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Jan 2009 - May 2010
Directed a winning 17-month campaign that achieved a 6.1% swing from Labour to take Conservatives from third place in 2005 to win the seat for Richard Harrington in May 2010. Key responsibilities included: Communications strategy Literature design and production Copywriting Website maintenance and promotion Advertising Print and online display design and media buying Social media. Press relations Budget control – kept track of and planned all campaign spending. Directed a winning 17-month campaign that achieved a 6.1% swing from Labour to take Conservatives from third place in 2005 to win the seat for Richard Harrington in May 2010. Key responsibilities included: Communications strategy Literature design and production Copywriting Website maintenance and promotion Advertising Print and online display design and media buying Social media. Press relations Budget control – kept track of and planned all campaign spending.
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Essence
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United States
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Advertising Services
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700 & Above Employee
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Marketing Executive
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Sep 2007 - Jan 2009
Marketing Executive at a fast-growing digital marketing firm working to boost performance on a number of leading global B2B and B2C products. Responsibilities included: Account management Media Buying/Planning Data analytics Data maintainence Multivariate testing Marketing Executive at a fast-growing digital marketing firm working to boost performance on a number of leading global B2B and B2C products. Responsibilities included: Account management Media Buying/Planning Data analytics Data maintainence Multivariate testing
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Education
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2005 - 2006
The London School of Economics and Political Science (LSE)
MSc, Global Politics -
2022 - 2022
Harvard Business School Online
Other; Certificate in Organizational Leadership -
2002 - 2005
University of Sheffield
BA, Economics & Politics -
2003 - 2004
University of California, Los Angeles
Education Abroad Program, Economics, Political Science -
1994 - 2001
Haileybury
A-levels, Economics, Politics, History
Community
