Experience

Tommy Bahama

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Creative Designer I

  • Jul 2022 - Present

  - Create compelling and innovative emails, social media assets and campaigns using branding guidelines that will entice customers to purchase our products.- Continually collaborating with team to pivot when needed to create brand right assets within an ever changing consumer market and shopping habits.- Take learnings from each campaign to drive a better understanding of who our customer is and what marketing strategies are driving sales and new customer acquisitions.- From creating the garments to marketing those same pieces, has given a unique perspective and learnings on the full fashion business cycle and understanding of the target customer. Show less

• Designer Mens Woven Tops

  • May 2019 - Jul 2022

  - Create seasonal fabric stories using print and new fabric variations/silhouettes, based off of market research, trends for our highly passionate customer base. Seasonally creating 90-120 unique styles.- Responsible for developing and managing assistant & associate designers.- Daily communication with cross-departmental teams; sourcing, technical design, production, merchants and in-house art team.- Create and continually update tech packs throughout fittings and sampling.- Present seasonal lines to executive and merchant teams while driving newness in print and fabrication.- Travel and attend fabric shows for inspiration and finding new fabrications to add to our lines seasonally.- Work on numerous high visibility special projects, including our one-of-a-kind Collector's Series back panels and Artist Series collaborations. Show less



JAG Jeans

• Retail Apparel and Fashion
• 1 - 100 Employee

• Designer Women's Tops & Denim

  • Apr 2018 - May 2019

  - Designed within multiple categories including: wovens, cut & sew/knits, denim, for both tops and bottoms. - Seasonal trend analysis from shopping the market, forecasting services, vintage samples and runway, within the petite, missy and plus size categories. - Work with overseas factories seasonally to develop new fabrics, trims, embroideries and techniques. Approved lab dips and stitch mock ups. - Daily communication with factories and internal departments to adhere to strict multi-season deadlines and maintain quality control. Show less



Wendi Reed at RMC USA (Anthropologie, J Crew, Whoopi Goldberg)

• Greater New York City Area

• Senior Associate Designer Women’s Sweaters

  • Jun 2013 - Apr 2018

  - Design private label lines for Anthropologie (Field Flower), J Crew (The Reeds), and Whoopi Goldberg - Shop the market frequently for new silhouettes, pattern/print ideas and vintage pieces seasonally. - Use Illustrator and Photoshop to create patterns, colorways and artwork designs; flat sketching both hand and digital. - Collaborate with technical design team to ensure use of proper construction techniques, trims and artwork to create the most cost effective and original designs. - Create, update after fittings and finalize all tech packs from proto to final bulk specs, including BOMs. - Daily communication with factories in Hong Kong and China to ensure all artwork and sourcing deadlines are being met. Show less



LinkedIn

• United States
• Software Development
• 700 & Above Employee

• Freelance Art Director/ Stylist for Marketing/Campaign

  • Apr 2016 - Jun 2017

  - Concept themes, lighting and overall aesthetic for marketing and campaign materials for both still photography and video - Work with Creative Director, Lead Photographer, Production Team, Marketing group to align concepts for each shoot - Create creative briefs/ decks to be pitched to heads of departments - Help build and manage teams; Hair, Make Up and assistants - Pull all clothing and outfit subjects for all shoots - Be on set ensuring all shots are meeting needs and following through with approved concepts - Help with final edits and copy/graphic layouts Show less



Gilt

• Technology, Information and Internet
• 200 - 300 Employee

• Freelance Stylist

  • Oct 2013 - Sep 2015

  - Complete shot list daily - Style to specified guidelines and maintain efficient shot pace - Prepare all samples prior to shooting and organize by shot list - Work with senior stylist and art director to ensure brand identity and quality of each image - Complete shot list daily - Style to specified guidelines and maintain efficient shot pace - Prepare all samples prior to shooting and organize by shot list - Work with senior stylist and art director to ensure brand identity and quality of each image



Zulily

• United States
• Retail
• 700 & Above Employee

• Editorial Photo Stylist

  • Jul 2012 - Jun 2013

  - Art director responsibilities for each shot daily; managing multiple shots on different sets, model casting and location scouting - Conceptualize ideas from initial concepts to completion with ease - Produce photo shoots in studio and on-location - Maintain budget information for special projects, including: transportation, props, product, etc... - Work in fast-paced, high volume environment with tight deadlines to consistently produce the highest quality imagery - Concept, create, pitch and implement multiple new processes and projects to enhance studio efficiency and drive sales for the Editorial department - Daily meetings with buyers/ merchandising teams to pick product for homepage images - Collaborate and deliver to Marketing Director, Merchandise Directors, Buyers, Photo Editors, and Photographers on a regular basis for high demand event images for home page - Still life, on-figure, and product styling for e-commerce - Concept and theme development - Brand and image knowledge of product - Consistent adaptation to changing needs of vendors/ buyers Show less