Experience

Vanderbilt Home Collections, LLC

• United States
• Wholesale
• 1 - 100 Employee

• Creative

  • Jul 2021 - Present



Peter Cullinane Design

• President/Creative Director

  • Sep 1994 - Present

  Understanding trends, target markets and brand strategies, Peter Cullinane Design continues to successfully interpret business requirements into high-impact visual communitcations, brand product designs, brand/corporate identity, project management, web-sites, electronic media, packaging, displays, catalogs and sales collateral. Understanding trends, target markets and brand strategies, Peter Cullinane Design continues to successfully interpret business requirements into high-impact visual communitcations, brand product designs, brand/corporate identity, project management, web-sites, electronic media, packaging, displays, catalogs and sales collateral.



Hampton Forge ltd

• United States
• Wholesale
• 1 - 100 Employee

• Creative Director

  • Jul 2014 - May 2021

  Direct the redesign and refresh of all brands packaging and style guides for leading flatware and cutlery designer and manufacturer. Concentrated the design strategy to focus on selling channels from grocery, mass, big box, all the way to luxury. • Conceived, revised and updated all designs for packaging for 2014 to present. • Product design and execution • Directed and stabilized all brand directions and designs. • Designed and produced sales collateral with brand/sub-brand focus. • In-store marketing - Planograms, Free Standing Displays, PDQ's, etc. • Created design direction for on-line vendors and social media. • Oversee purchasing photography, styling and retouching of all internal and external photography. • Designed and customized situation specific merchandising and displays.



Epoca International LLC

• United States
• Wholesale
• 1 - 100 Employee

• Creative Director

  • Jan 2010 - Jul 2014

  Developed and directed the internal framework for total design department bringing all operations in-house and focusing creative efforts on brand consistency and enhancement. Timely re-designs of product, packaging, displays, sales collateral and on-line presence was integral to 200%+ business growth and expansion to global market and on-line sales. • Conceived and implemented all designs for packaging, display, UX and sales collateral for cookware and specialty beverage products manufacturer/importer. • Directed and stabilized all brand directions and designs. • Introduced new product line designs, and enhancements. • Designed and produced line catalogs and all sales collateral. • Direct support for on-line media and vendors. • Oversee, style and retouch all internal and external photography. • Script, storyboard, direct and edit demo videos for in-store and on-line airing. • Designed and customized situation specific store displays. • Design, manage and maintain tradeshow presence. • Hire, manage and mentor design team and 3D product modelers.



Interasian Resources Group LLC/Cellective Case

• Creative Director

  • Jan 2007 - Jan 2009

  Recruited to develop a new product design and developement department for an established mobile accessories manufacturer. Lead product & packaging designer. Partner in presenting and successfully negotiating new licensing initiatives for global fashion brands. Architect of the design department structure, personnel and standards. Introduced 72 new products, between 12 brands, to market in 24 months. • Designer/director of new product, packaging and marketing initiatives for the following globally recognize brands: STEVE MADDEN, BETSEY JOHNSON, TUMI, IZOD, JOSEPH ABBOUD, DOONEY & BOURKE. • Successfully expanded core business into new categories and channels of distribution. • Generated and administered prototypes, pattern samples and pattern libraries. • Costing Team partner ensuring design and materials meets target pricing. • Recruited and directed product development department effectively increasing productivity and approval rates by 300%. • Highly effective brand negotiator responsible for forming enduring collaborative relationships with executive and design teams to ensure appropriate and acceptable communication, strategic, conceptual and approval processes. • Proven track record as integral sales team member servicing merchandising teams from such retailers as Best Buy, WalMart, Dell, Staples and Costco.



Avenues in Leather

• Manufacturing
• 1 - 100 Employee

• Creative Director

  • Jan 1993 - Jan 2007

  Architect for start-up design department. Recruited and supervised design team responsible for all corporate & brand identity, web presence, catalogs, packaging, displays, merchandising, sales support and trade show design. • Prominent designer behind the most successful, category leading and revenue generating sku’s for WENGER/SWISSGEAR brand of backpacks, business cases and accessories. • Instrumental in the acquisition of the Wenger/SwissGear license for executive and mobile accessories. • Introduced 3D modeling for product development. • Executive Team member responsible for company direction and strategy. • Extensive domestic and international travel. • Key accounts included: APPLE, BEST BUY, COSTCO, SAMS CLUB, STAPLES, OFFICE DEPOT.



JM Associates

• Creative Director

  • 1988 - 1993

  Partner and Creative Director for NYC graphic company specializing in design for advertising, market brochures, catalogs and packaging. • Directed photo shoots, stylists and hired models • Pre-press & on-press supervision • Digital and manual photo re-touching and direction • New NYC business venture partner • Optimized new digital tools to bring former outside services in-house • Directed all design, inside and outside creative talent • Key accounts included: SCHWINN, REVLON, LIL’ TYKES, WAMSUTTA, SPRINGS INDUSTRIES, PFIZER AND MIKASA



Advertising Partners

• Production Manager

  • 1984 - 1988