Peter Critchley
UK CEO at TRISON UK- Claim this Profile
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Bio
Experience
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TRISON UK
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United Kingdom
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Information Technology & Services
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1 - 100 Employee
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UK CEO
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Oct 1998 - Present
In 1998, Barry Thurston and I formed MIT Ltd (later to take the trading name Beaver Group). Barry had previously started Scala UK and had I worked in the early 1990’s with him in digital signage and the A/V industry. We worked on web, digital signage, A/V and print for clients and in 2001 with my father's company, Beaver Design, which we took over, moved into shared offices under the collective name – Beaver Group. Beaver Group stayed ahead of trends and adopted new media and technology, in order to help our clients to communicate, engage and operate better. With our extensive experience in design, web, digital signage A/V and apps, we continued to build strong relationships with our clients. In 2006 Beaver Group relocated again into larger, custom-built business units in Ware, Hertfordshire and established itself as a highly respected end-to-end agency for design, A/V and digital media solutions. Our clients now included Whitbread, IKEA, Showcase Cinemas, Burger King, GSK, P&O Cruises and many more. In April 2019, we joined forces with Spanish company, Trison, who are the largest digital signage integrator in Europe, and along with TMM in France we collectively form the largest and most experienced global digital signage platform provider. Our most recent project deployments include Merlin Entertainments (globally) IKEA digital store roll outs in Europe and the Middle East, SSP brands in travel hubs, Whitbread brands, Showcase Cinemas, Center Parcs digital signage rollout, Odeon Leicester Square and expanding Curzon Cinemas reach to their customers using digital media.
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