Experience

Canadian Society of Hospital Pharmacists (CSHP)/Société canadienne des pharmaciens d’hôpitaux (SCPH)

• Canada
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing and Communications Manager

  • Sep 2019 - Present

  - Report directly to the CEO - Drive a strategic, multi-channel marketing program which includes product pricing, recruitment campaigns, retention strategies, and member service - Plan, monitor, post, and respond on social media using Twitter, LinkedIn, Facebook, and Instagram - Manage CSHP’s brand and corporate identity - Design digital assets using Canva, Adobe InDesign and Illustrator - Lead the development and execution of digital strategy and prepare business cases to deliver this strategy Worked directly with the Executive and all boards Show less



Impressions Group Ottawa Inc

• Canada
• Construction
• 1 - 100 Employee

• Director of Marketing

  • Apr 2018 - Aug 2019

  Brand management including a visual identity overhaul. Hands-on management of Impressions Group Ottawa Inc.'s digital presence. This brand responsibility extended into recruitment and selection where I played a central role. The planning, implementation and measurement of lead generation campaigns for all business lines also fell under my purview. I was responsible for coordinating sales events and customer/staff appreciation events for 40 - 250 attendees. Brand management including a visual identity overhaul. Hands-on management of Impressions Group Ottawa Inc.'s digital presence. This brand responsibility extended into recruitment and selection where I played a central role. The planning, implementation and measurement of lead generation campaigns for all business lines also fell under my purview. I was responsible for coordinating sales events and customer/staff appreciation events for 40 - 250 attendees.



Canadian Automobile Association National Office

• Ottawa, Canada Area

• Director Of Digital Services

  • Feb 2017 - Mar 2018

  Responsible for managing the development and improvement of digital products and services (apps, websites, CMS & loyalty POS integration). Direct supervision of the digital quality assurance team and the Manager of Digital Services. Liaise with CAA Clubs and Partners on cooperative programs. Worked closely with peers and within the Association network to recommend creative, strategic digital solutions that improve business processes, enhance Member value and strengthen partner relationships. Another role that I filled is that of Product Owner within the agile development approach in support of an industry-leading loyalty management portal. The portal included: - A public-facing site with custom content for 22 AAA/CAA clubs serving over 25 million Members - Content management system - Offer management system - Point-of-sale integration - Transactional data reporting for both CAA Clubs and Partners. I delivered ongoing guidance and planning for the development team within the sprint cadence. This role demanded flexible communication styles as I worked closely with the development team and with project stakeholders to ensure proper understanding of sprint work items. I instituted feedback loops and mechanisms for all project stakeholders such as the VP of Digital, the CSO and rewards team members/clients. Show less



CAA Saskatchewan

• Canada
• Non-profit Organizations
• 1 - 100 Employee

• • Sep 2013 - Feb 2017

  - Responsible for the corporate brand, membership sales and insurance leads. - Direct reports included digital marketing manager, graphic designers, loyalty account manager, business intelligence analyst and membership sales managers.- Worked with retail executives on integrated marketing campaigns that sought to meet business line objectives for both the digital channel and for bricks and mortar.- Drafted an annual go-to-market plan in support of marketing KPIs. - Managed $2.5 million budget.- Working closely with the digital team, implemented Hubspot integration. - Coordinated brand and membership product advertising; print, out-of-home digital, radio, online. - Managed membership billing materials and mail service provider relationships. - Oversaw the creation of brand guidelines.- Created collateral with designers (handbooks, policy books, brochures, posters). - Implemented a team project management site. - Sought high-value partnerships while directing the regional loyalty program. - Expanded partner network - increased campaign exposure while incurring minimal hard costs.- Conducted a membership price-sensitivity study with Earnscliffe Strategy Group.- Initiated member flight risk analysis to support membership retention activities. Show less

• • Dec 2011 - Sep 2013

  - Coordinated corporate advertising for the Saskatchewan club- Supervised five direct reports - Accountable for all digital marketing initiatives including all social media accounts- Responsible for campaign planning and implementation in support of the org. strategic plan- Oversaw motor club ad production and booking for print, web, radio and digital- Co-managed sponsorships with Director of Corporate Communications and Public Relations- Managed membership billing materials and mail service provider relationships- Coordinated direct mail promotional campaigns with multiple vendors- Partner relationship nurturing and negotiations Show less

• • Jan 2009 - Dec 2011

  - Managed digital communication channels for all business lines- Responsible for planning and carrying out social media tactics and policy creation- Caretaker of search engine marketing- Collaborated with media agencies on integrated marketing projects and campaigns- Led website redesign projects from conception to implementation- First supervisory role overseeing the Social Media Coordinator

• • May 2007 - Jan 2009

  - Administered email campaigns- Coordinated website content changes- Liaison with third party suppliers relating to travel booking, auto clubs services, and loyalty programs- Contributed to digital marketing plans- Involved in website redesign projects



SaskEnergy

• Canada
• Oil and Gas
• 400 - 500 Employee

• Marketing Assistant

  • Sep 2006 - May 2007

  - This position was a Gradworks internship - Responsible for the promotion of expressaddress.com - B2B sales of expressaddress.com subscriptions and partnerships - Preparation of articles for SaskExperts newsletter (a CTV program) - Ongoing management of business client relationships - Liaison between clients and internal IT team for website development and data output - This position was a Gradworks internship - Responsible for the promotion of expressaddress.com - B2B sales of expressaddress.com subscriptions and partnerships - Preparation of articles for SaskExperts newsletter (a CTV program) - Ongoing management of business client relationships - Liaison between clients and internal IT team for website development and data output



Autotrader US

• United States
• Advertising Services
• 700 & Above Employee

• Advertising Sales Representative

  • Mar 2006 - Aug 2006

  - First taste of customer acquisition and retention - 100% commission-based salary - Photographed vehicles - Sold advertising packages and completed sales orders - First taste of customer acquisition and retention - 100% commission-based salary - Photographed vehicles - Sold advertising packages and completed sales orders



Staples Canada

• Canada
• Retail
• 700 & Above Employee

• Sales Associate

  • Aug 2005 - Feb 2006

  - Maintained promotional displays - Assisted in the provision ofa fulfilling shopping experience - Stocked shelves - Maintained promotional displays - Assisted in the provision ofa fulfilling shopping experience - Stocked shelves