Peter Worsoe

Chief Executive Officer at AstaReal
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Contact Information
us****@****om
(386) 825-5501
Location
Nacka, Stockholm County, Sweden, SE
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency
  • French Elementary proficiency
  • Swedish Native or bilingual proficiency
  • Danish Native or bilingual proficiency
  • Norwegian Native or bilingual proficiency

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Bio

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Experience

    • Japan
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Chief Executive Officer
      • Oct 2019 - Present

      I was recruited to coordinate a range of complex business functions, including HR, Marketing and Sales, Finance and Regulatory Affairs and Production. I was engaged to increase the total turnover 3 times within a 3-year period. I am responsible for 5 direct reports. I report to CEO of Fuji Chemicals (parent company). I am an Astareal Board Member, providing business data to inform strategic decision making. I lead constructive product development and continuous production facility cost optimisation. ◼️ Developed and established a retail strategy and 3-year plan to enter Chinese market. ◼️ Led project to establish legal entity in China and established networks in China ◼️ Developed an acceleration plan for the Chinese market to increase sales by >100% during 2020. ◼️ Strengthened and turned around the top line and improved profit by 40% during a 5-month period through efficient management of mature product portfolio and reorganisation. Show less

    • Switzerland
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Managing Director Nordics
      • Aug 2010 - Jul 2019

      I was recruited to coordinate a range of complex business functions, including HR, Marketing and Sales, Finance and Regulatory Affairs. I held P&L responsibility for Nordic region. I managed 7 direct reports with 45 indirect employees. I actively oversaw talent acquisition through constant recruitment and development of high-potential employees, resulting in enhanced talent retention. I led the organisation in the Nordics through a number of mergers, acquisitions and restructurings. I drove integrations at a regional level, managing culture shift and merging processes and systems. I ensured constructive product development by establishing international benchmarks within the company with pre-launch activities and measurement of pre-launch activities. ◼️ Won a number of internal awards, including Best Growth, Best Market Share Gain and Best Launch Market. ◼️ Part of SAP implementation Steering Group to 700 employees. ◼️ Strengthened 2017 sales pipeline by c.€17M through efficient mature product portfolio management. ◼️ Triggered >65% improvement in business profitability by deploying effective cost control measures and streamlining several organisational procedures through restructuring. Show less

    • United States
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Director Sales & Marketing Scandinavia (Schering Plough / MSD)
      • Jan 2010 - Jun 2010

      I was engaged to increase business lead generation through coordination of sales and marketing strategies across target markets. ◼️ Part of the Nordic/Scandinavian integration project after take over by MSD; developed scorecards, showcased launch excellence and undertook change management. ◼️ Elevated sales by 10% through end-to-end administration of business development deal. I was engaged to increase business lead generation through coordination of sales and marketing strategies across target markets. ◼️ Part of the Nordic/Scandinavian integration project after take over by MSD; developed scorecards, showcased launch excellence and undertook change management. ◼️ Elevated sales by 10% through end-to-end administration of business development deal.

    • Business Unit Director Immunology
      • Mar 2007 - Jan 2010

      I was recruited as Business Unit Manager and promoted to Business Unit Director in 2007 responsible for all elements of Marketing and Sales department. I was appointed to turn around Immunology franchise in Germany and implement an acceleration plan with monthly business reviews for Schering-Plough Executive Management. I directly managed 8 Managers (Marketing, Sales, Executive Assistant, Scientific Liaison) with an indirect team of 85. ◼️ Integrated effective relationship management activities throughout a national and international network of opinion leaders to escalate brand awareness and global market influence. ◼️ Led talent management and succession planning to provide a platform for future growth. ◼️ Contributed to high productivity through extensive promotion of high-performance culture, leading to reduced delivery times. ◼️ Increased profitability and market share and generated business revenue growth from € 84m to €157m over 2 years. ◼️ Business Unit became role model for product launch expertise. Show less

    • Business Unit Manager- Immunology
      • Aug 2004 - Mar 2007

    • Sweden
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Vice President - Sales and Marketing
      • Aug 2001 - Aug 2004

    • Sweden
    • Telecommunications
    • 700 & Above Employee
    • Regional Sales Manager / Global Account Manager/ Key Account Manager
      • Jan 1997 - Aug 2001

    • United States
    • Medical Equipment Manufacturing
    • 1 - 100 Employee
    • Area Sales Manager
      • Jan 1997 - Jan 1998

    • Area Sales Manager
      • Feb 1994 - Jan 1997

Education

  • School of Business, Economics and Law at the University of Gothenburg Sweden / Canada
    Bachelor's degree, Marketing / Marketing Management
    1989 - 1992

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