Experience

Master Design

• Sweden
• Advertising Services
• 1 - 100 Employee

• Sales Manager

  • Oct 2022 - Present



ÅJ Distribution AB

• Sweden
• Transportation, Logistics, Supply Chain and Storage
• 1 - 100 Employee

• Key Account Manager

  • Sep 2019 - Sep 2022

  Market analysis to find and create business with new customers. Creative and committed communication with existing customers to make additional sales. Create profitable quotes, invoicing and results follow-up Marketing manager for creating posts for the company's social media Market analysis to find and create business with new customers. Creative and committed communication with existing customers to make additional sales. Create profitable quotes, invoicing and results follow-up Marketing manager for creating posts for the company's social media



Bookmaster AB

• Sweden
• Business Consulting and Services
• 1 - 100 Employee

• New Busines consultant

  • Jun 2019 - Sep 2019

  Business analysis and survey for professional sales of customer meetings through cold calls Business analysis and survey for professional sales of customer meetings through cold calls



Catalyst AB

• Sweden
• Professional Training and Coaching
• 1 - 100 Employee

• .

  • Aug 2018 - May 2019



HUGO BOSS

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Flagship storemanager

  • Feb 2018 - Jul 2018



Thernlunds

• Sweden
• Apparel & Fashion
• 1 - 100 Employee

• Store Manager

  • Jan 2014 - Jan 2018

  Multibrand store with brands as Corneliani - Hugo Boss - Polo Ralph Lauren - Oscar Jacobson - Stenströms Eton - Hansen & Jacob - NN07 -Tiger of Sweden - Gant - J.Lindeberg - Baron .- Jofama - Saddler – John Henric -Björn Borg - Busnel - Dagmar - Day - Hilfiger Denim – Marvil – Stylein – Edblad-Dry Lake – Dyrberg Kern … Multibrand store with brands as Corneliani - Hugo Boss - Polo Ralph Lauren - Oscar Jacobson - Stenströms Eton - Hansen & Jacob - NN07 -Tiger of Sweden - Gant - J.Lindeberg - Baron .- Jofama - Saddler – John Henric -Björn Borg - Busnel - Dagmar - Day - Hilfiger Denim – Marvil – Stylein – Edblad-Dry Lake – Dyrberg Kern …



WoodsWardrobe

• Stockholm, Sweden

• Retailmanager

  • Aug 2012 - Dec 2013

  Multibrand koncept with the same organisation as SAND Sweden Ab. Brands: Henry Loyd, Morris, J-Lindeberg, Sail Racing, Replay, Superdry, RM Willams, Hunter, Gustav, Darling .... Woods Wardrobe Stores falls under the same umbrella activities as the Swedish SAND Agency did and my position was transferred as SAND Denmark decided to manage the Swedish retail business on their own. Profitability performance was my main responsibility. I did sales budgets for the four stores, sales increasing activities, follow-ups and always being pro-active. It was my responsibility to I train and drill the four store managers to spot the bestselling products and supply the stores with products to reach the best sell through. The overall responsibility when opening a new store was mine, such as visual merchandising and staffing. I was purchaser for both men and women collections each. Two of our stores where located in the fashionable MOOD Stockholm mall and I was a chosen member of the retail board with a mission to continuously improve and develop marketing strategies, overall atmosphere and customer satisfaction. Show less



SAND

• Retail Apparel and Fashion
• 100 - 200 Employee

• Retailmanager Sweden

  • Jan 2009 - Dec 2012

  During my first year at the Danish brand SAND I increased sales by 40% and during the second by over 20%. By using my network in Stockholm I was able to host several evening events with special offers and fashion shows. When updating the store interior, reorganizing the staff and train their commercial skills and forming and sticking to a visual merchandising strategy we saw the result was increase in sales. My role was the same as described above for Woods Wardrobe and my position was only transferred from SAND to Woods Wardrobe within the same group of companies. I was chosen by Henrik Egnell to participate in the real estate owner Hufvudstaden’s development group with focus on the fashionable shopping area called Bibliotekstan. Show less



GANT

• Sweden
• Retail Apparel and Fashion
• 700 & Above Employee

• Retailmanager

  • Dec 2006 - Mar 2008

  As a retail manager I had total responsibility for our six own stores. That includes staff training; recruiting store managers and staff, budgeting, purchase men and women collection, analysing sell through, leading the work with our merchandisers, and participate in the marketing work and opening of new stores. I was also responsible for implement our new retail system Lindbak. As a retail manager I had total responsibility for our six own stores. That includes staff training; recruiting store managers and staff, budgeting, purchase men and women collection, analysing sell through, leading the work with our merchandisers, and participate in the marketing work and opening of new stores. I was also responsible for implement our new retail system Lindbak.



Inditex

• Spain
• Retail
• 700 & Above Employee

• Department manager

  • Oct 2003 - Nov 2006

  At the Spanish retail chain ZARA I had 14 employees on my department and the responsibility for a total of 50 people when I was managing the store. This includes recruiting, coaching, training, staff scheduling, visual merchandising, profit calculating, budget analysing sell through and profitability. As a manager and purchaser I did all the order of clothes, shoes and accessories several times a week for the men department. I had frequent contact with my product manager in Spain, who I bounced ideas regarding the product range and store activities. I was positioned at the ZARA flagship store at Hamngatan in Sweden and I was appointed to coach the new managers and salesman for menswear department for our new stores in Sweden and Denmark. I was chosen to participate when ZARA opened new stores outside Stockholm in Malmö in the south of Sweden and in Fields Mall in Denmark. Show less



Debenhams

• United Kingdom
• Retail
• 700 & Above Employee

• Department manager Menswear

  • 2002 - 2003

  I was part of a team of eight people starting up the British department store Debenhams in Stockholm. An extensive recruitment was made with 300 applicants of whom we employed 120. I participated in the education of the staff during 2 weeks including teamwork, sales technique, and product and fabric knowledge. On the 1200 square meter department I was responsible for 20 people including competence development, coaching, staff scheduling, visual merchandising, and profit calculating. I was also responsible for budget, profitability, campaign and activity planning, sales goals and more. Show less



Colosseum

• Stockholm, Sweden

• Store Manager

  • 1994 - 2002

  Participate to open the 450 square meters Italian inspirited store at Östermalm, with brands such as Corneliani, Giorgio Armani, Roberto Cavalli and Allegri. My role was as store manager with four employees, buying manager for three stores in the same company, two in Stockholm and one in Copenhagen Denmark. As a store manager I was responsible for marketing activities, competence development, coaching, staff scheduling, visual merchandising, purchase and profitability. I was also responsible of the agency for a new Italian brand called Mediterranea; we had high fashion customers as Gillblads in Gothenburg, NK Herr, Hugo in Stockholm and Spirit in Malmö. As a project manager I did fashion shows in Hotels and in the store several times. Show less