Peter Ulrich
Marketing Project Manager at Focus2- Claim this Profile
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English Native or bilingual proficiency
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Norwegian Professional working proficiency
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Swedish Limited working proficiency
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German Elementary proficiency
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French Elementary proficiency
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Bio
Robert Steffens
I had the pleasure of working closely with Peter at Citibank Diners Club. Peter is an extremely conscientious, loyal, hard-working individual. Peter's greatest attribute is simply his cheery, positive presence in the office.
Robert Steffens
I had the pleasure of working closely with Peter at Citibank Diners Club. Peter is an extremely conscientious, loyal, hard-working individual. Peter's greatest attribute is simply his cheery, positive presence in the office.
Robert Steffens
I had the pleasure of working closely with Peter at Citibank Diners Club. Peter is an extremely conscientious, loyal, hard-working individual. Peter's greatest attribute is simply his cheery, positive presence in the office.
Robert Steffens
I had the pleasure of working closely with Peter at Citibank Diners Club. Peter is an extremely conscientious, loyal, hard-working individual. Peter's greatest attribute is simply his cheery, positive presence in the office.
Experience
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Focus2
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Book and Periodical Publishing
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Marketing Project Manager
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Jan 2012 - Present
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Marketing Manager
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Sep 2006 - Sep 2011
Responsible for marketing, communication, advertising, web, CMS, sales. - redesign web site - content management, Drupal, TYPO3 - communication, newsletter - print / online advertising - secure framework agreements - manage own customer portfolio - tender offering, pre/post calculation - customer product adviser - pa to general manager Responsible for marketing, communication, advertising, web, CMS, sales. - redesign web site - content management, Drupal, TYPO3 - communication, newsletter - print / online advertising - secure framework agreements - manage own customer portfolio - tender offering, pre/post calculation - customer product adviser - pa to general manager
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Brukskraft AB
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Sweden
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Advertising Services
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General Manager
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Sep 2002 - Jul 2004
Responsible for re-structuring and ”turning around” the company. - general management - 40% cost and overhead reduction - termination of non-profitable activities - 10% increase in growth margin - successful turn around in 18 months - improvements in customer service - risk minimization of trading portfolio - improving company employee spirit Responsible for re-structuring and ”turning around” the company. - general management - 40% cost and overhead reduction - termination of non-profitable activities - 10% increase in growth margin - successful turn around in 18 months - improvements in customer service - risk minimization of trading portfolio - improving company employee spirit
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Tindra
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Belgium
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Retail
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Business Developer
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Nov 2000 - Aug 2002
Business developer. - development of cross border growth plan - secure successful strategic c/b partnership - coordinating M&A activities - successful acquisition of two companies - event coordinator - pa to general manager Business developer. - development of cross border growth plan - secure successful strategic c/b partnership - coordinating M&A activities - successful acquisition of two companies - event coordinator - pa to general manager
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Marketing Manager – Partnering and Business Development
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Apr 1999 - Nov 2000
Partner responsibility for wholly- and partly owned companies. - manage and educate partners from monopoly thinking to competitive market behavior - develop partner strategies and initiatives to drive: I. Organic growth via new distribution channels II. Increase customer loyalty – creating added values III. Generate new revenue streams through partner alliances and cross selling - event coordinator Partner responsibility for wholly- and partly owned companies. - manage and educate partners from monopoly thinking to competitive market behavior - develop partner strategies and initiatives to drive: I. Organic growth via new distribution channels II. Increase customer loyalty – creating added values III. Generate new revenue streams through partner alliances and cross selling - event coordinator
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Consultant – Human Resource
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Jan 1999 - Apr 1999
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Director - Global Acceptance
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Apr 1996 - Oct 1997
Manage global Service Establishment coverage. - implement and follow-up on global SE strategy - secure company objective: 10% annual growth - secure common global ground and direction - accommodate and manage global relationships with 67 franchises in the DC network Manage global Service Establishment coverage. - implement and follow-up on global SE strategy - secure company objective: 10% annual growth - secure common global ground and direction - accommodate and manage global relationships with 67 franchises in the DC network
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Account Manager - Corporate Sales
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Oct 1993 - Mar 1996
Responsible for Corporate sales - key account management - responsible for own corporate customer portfolio - implementation of corporate CRM system - 4 month internship, Diners Club Int., Chicago US Responsible for Corporate sales - key account management - responsible for own corporate customer portfolio - implementation of corporate CRM system - 4 month internship, Diners Club Int., Chicago US
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Nordic Marketing Coordinator
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Jan 1990 - Sep 1993
Coordinating Nordic marketing activities. - launching of Nordic merchandizing program with Scandinavian Airlines - monthly marketing reporting - communication coordinator inter Nordic - event coordinator Coordinating Nordic marketing activities. - launching of Nordic merchandizing program with Scandinavian Airlines - monthly marketing reporting - communication coordinator inter Nordic - event coordinator
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Marketing Assistant
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Oct 1986 - Dec 1989
Tactical marketing activities.- print ad & brochure production- responsible for “Member-get-Member” program- event coordinator
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Marketing Trainee
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Mar 1985 - Sep 1986
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Education
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Rovsing Management - RM Academy
Certified NLP Business Practitioner -
BI Norwegian School of Management
Business Candidate Program -
Sorø Akademis Skole
Baccalaureate, Latin & ancient Greek -
Sortedam Gymnasium
1.st to 8.th