Experience

Australian Energy Market Commission (AEMC)

• Australia
• Public Policy Offices
• 1 - 100 Employee

• Digital Communications Manager

  • Jan 2017 - Present

  Some key responsibilities/achievements in this role:• End-to-end management, design, content development, architecture & coordination of new enterprise level, user focused, accessible, responsive website comprising thousands of pages of content, tens of thousands of assets, complex interactivity & work-flow functionality, and government level privacy/security functionality. Ongoing maintenance & development.• Development of multiple microsites to profile major reports, strategic initiatives, annual report, incorporating interactive data, videos, audio & animation.• Digitalisation of national electricity, gas & retail energy rules, converting thousands of pages of key national documentation previously locked in large pdfs into into a navigable, accessible, responsive, configurable user focused interface.• Initiation & development of social channels, including content strategy & management, community development, internal social policy development & guidelines for staff.• Establishment & management of sophisticated digital media & social media monitoring, including development of Boolean queries, & provision of organization wide regular reporting, both automated and tailored.• Development of digital data portal, providing detailed insights & unprecedented transparency of data to key stakeholders.• Sector-leading COVID-driven movement of mandatory large public forums & highly interactive stakeholder workshops online, quickly incorporating and melding new and available technologies to deliver polished productions with multi-layered interactivity.• Establishment & leadership of cross-functional embedded web team, championing organizational-wide digital best practice, with a focus on UX, good-governance, & delivery of tailored digital content and products in an evolving landscape.• Strategic leadership in the development of data-driven outcomes, with a focus on stakeholder surveys & workshops, & analytics drawn from web, social, EDMs, video & other digital.



NSW Department of Customer Service

• Australia
• Government Administration
• 700 & Above Employee

• Senior Digital Communications Advisor

  • Jul 2016 - Dec 2016

  • Management of the development and delivery/coordination of digital engagement and communication channels including websites, intranets, social media, enewsletters and other digital applications and tools to support communication strategies and targeted projects for the Department and its business portfolio areas. • Management of external supplier procurement and contracts to achieve maximum value from the Department or business portfolio area’s digital communications resources and platforms. • Development of contemporary digital communication policies, standards and guidelines for the Department and its business portfolio areas.• Provision of advice and guidance on digital communications to optimise business portfolio area or Departmental outcomes, including digital publishing, contracts, platforms, policies and procedures and social media. • Capture and investigation of analytics to inform policy and service delivery, and to evaluate the effectiveness of digital communications channels. • Establishment and maintenance of stakeholder and other relationships. Liaising, negotiating, interpreting technical language and concepts, influencing and collaborating with stakeholders in order to optimise effective digital communications solutions and services. • Keeping up-to-date with government obligations, emerging issues and risks and opportunities impacting digital communications and providing timely and relevant advice to stakeholders. • Management of project teams to effectively develop and deliver outcomes.



Renewable Energy Party

• National Communications, Web and Media Manager

  • Oct 2015 - Nov 2016

  • Initial web strategy and social media campaign drove up membership enabling legal registration of the party. Second phase of web strategy and targeted social media attracted candidates for election. Final phase targeted votes at the election.• Development of website and content with a focus on SEO and CRO, incorporating web and social media analytics to drive strategy.• Social media strategy, content creation, stakeholder engagement, community management.• Management of digital fundraising strategy.• Coordination of national media management and public relations strategy.



University of Technology Sydney

• Australia
• Higher Education
• 700 & Above Employee

• Communications Manager

  • 2012 - 2016

  • Management and coordination of communication to 40K students in busy environment, including ongoing development and maintenance of content across website and knowledgebase, coordination of email campaigns, social media, enquiry management, system management, survey management and reporting.• Coordination of website migration; hundreds of pages of content reviewed, gap analysis, architecture, content creation.• Development of intranet; architecture, content creation, migration of content from multiple sources. Creation of team sites, blogs, embedded alerts/widgets, communities and internal social networks. • Coordination of multi-departmental review of communication and systems for potential students/customers, resulting in streamlining of communications, system replacements and improvements.• Management of communications campaign for introduction of Opal card, including collaboration with government departments and systems integration.• Creation of monthly departmental report for senior management and broad distribution in collaboration with multiple teams.• Establishment and development of an internal communications group drawn from cross-functional teams, made up of staff from non-communications roles, to foster collaboration, improve coordination of communication across all areas, and to improve the standard of communications. Development of communications schedule.• Coordination of communications to staff and students, and review of systems ahead of a massive change to the delivery of courses by the University.• Development of new student facing knowledgebase, with hundreds of pages of content, and embedded portal - delivered on-time and on-budget - resulting in reduction in the overall level of student enquiries. Improvements to reporting and analytics, which were used to drive improvements to communications and online content.