Peter Su

Senior Social Media Marketing Specialist at Kdan Mobile
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Contact Information
us****@****om
(386) 825-5501
Location
Tainan City, Tainan City, Taiwan, TW
Languages
  • Chinese Native or bilingual proficiency
  • English Full professional proficiency

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Bio

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Credentials

  • TOEIC Gold Certificate
    TOEIC® Program
    Oct, 2021
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google Analytics Certified Partner
    May, 2019
    - Nov, 2024

Experience

  • Kdan Mobile
    • United States
    • Software Development
    • 100 - 200 Employee
    • Senior Social Media Marketing Specialist
      • Apr 2022 - Present

      1. Strategic planning for Social media B-to-B branding 2. Content marketing for global target audiences in business and customer fields 3. Influencers collaborations/ Affiliate Marketing communications 4. Public Relations & SEO support on the social media sides 5. Products launch promotion plan for US market 1. Strategic planning for Social media B-to-B branding 2. Content marketing for global target audiences in business and customer fields 3. Influencers collaborations/ Affiliate Marketing communications 4. Public Relations & SEO support on the social media sides 5. Products launch promotion plan for US market

  • Gong cha Taiwan
    • Taiwan
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing Supervisor
      • Apr 2021 - Mar 2022

      1. Promotion strategies and events planning for seasonal new products (16 series in total) 2. Branding and social media management (FB fans rose 33% and IG followers rose 17%) 3. Domestic sales-boost initiatives and promotion assistance (5 to 7 events per month) 4. Updated domestic official website and launched an online shopping platform 5. Coordinated with overseas licensers and negotiated on cooperation (Kakao Friends) 6. Domestic and global franchise recruitment and consultation seminar assistance Show less

  • HOTEL DEL LAGO
    • Hospitality
    • 1 - 100 Employee
    • Assistant Marketing Manager
      • Jul 2019 - Feb 2021

      1. Organized and implement the seasonal marketing campaigns and promotion plans for Hotel Del Lago (16 projects in total) 2. Made proposals with diverse themes and negotiated with agencies with pricing strategies for hotel 3. In charge of social media management (Facebook, Instagram, Line@, YouTube) and Customer Relationship Management 4. Cross-channel promotion planning with E-Commerce cooperation and organized media plans of Key Opinion Leader 5. Represented brand for Hotel Alliance as Public Relation Manager 6. Arranged the progress of designers and promotions, decorations, and vibe creation for the hotel. Show less

  • Uni-President Enterprises Corporation, DreamMall
    • Kaohsiung, Taiwan
    • Marketing Assistant
      • Jul 2014 - Sep 2017

      President Fair Development Corp. (DreamMall), the Subsidiary of Uni-President Enterprises Corporation 1. Managed the development process and online-to-offline marketing strategies for the launch of a mobile application for Dream Mall (30,000 downloads reached in first 30 days) 2. Analyzed CRM system of Dream Mall members and reported to managers (number of members: 700,000) 3. Organized promotions to enhance the loyalty of Dream Mall members 4. Represented management in personal information protection and administration system 5. Negotiated with companies of cartoon characters (Disney, Hello Kitty, the Bears' School, and KOBITOS) for long-term marketing campaigns Show less

  • National Sun Yat-Sen University
    • Taiwan
    • Higher Education
    • 400 - 500 Employee
    • Facebook Page Manager
      • Sep 2013 - Jun 2014

      1. Arranged the promotional plan for the Art Center 2. Posted any related information creatively for managing the Facebook Page of the Art Center 3. Organized online-to-offline marketing events, and handled social media relations work 1. Arranged the promotional plan for the Art Center 2. Posted any related information creatively for managing the Facebook Page of the Art Center 3. Organized online-to-offline marketing events, and handled social media relations work

Education

  • International Trade Institute, TAITRA
    One-year International Business Administration Program (English Major)
    2018 - 2019
  • 國立中山大學
    學士, 海洋科學系
    2010 - 2014

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