Peter Rufus
Partner & Brand Strategist at - Nicknack -- Claim this Profile
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Bio
★Julie Bebbington★
It is with pleasure that I write this recommendation for Peter Rufus. I first started working with Peter since early 2009, when he joined Nicknack as a Senior Copywriter. Immediately, Peter created a positive impression in the studio with his infectious laugh, kind and genuine nature and pin-sharp creative and strategic mind. I have been working professionally as a designer for almost 12 years now, and Peter is the only person I can hand-over-heart honestly say has inspired me everyday in his company. Working alongside Peter has been not only awe-inspiring but also a load of fun. Peter has an incredibly curious mind and is a sponge for information, ideas and theories that he not only retains, but enthusiastically shares and discusses with his peers. He challenges you to think more deeply about issues, topics or through critiquing other creative’s work. Peter is a world-class Creative Director in the making. His ability to think strategically about a product or brand, to imagine what others can’t and have the courage to step out on a limb for a good idea is incredibly impressive. In this capacity I have learned a great deal. Peter is also able to present creative work to clients in a way that has them eating out of his hands by the end of the presentation – a very persuasive speaker. Peter also, enviably, possesses a wildly creative mind. A way with words that would make any other copywriter bow in respect – powerful, witty, elegant, well-crafted and above all, bloody clever! Peter was often called to craft copy (for a range of different uses) under extremely tight deadlines and, incredibly, always delivered superior work. And in doing his work, also works collaboratively with those around him to achieve the best results for the client. He also possesses a very intuitive design aesthetic, so much so that I would often show my work to Peter to give me constructive feedback during the design development phase. I have the utmost respect for Peter, for his unwavering professionalism, integrity, initiative and outstanding creative prowess. I don’t need any convincing that he will have a very bright career ahead and I wish him only the best. Onwards and upwards Pete!
Nirmalya Mitra
I have known Peter for the last 26 years, since grade 4.... That's a long time. A friendship that I really treasure and cherish. We went to the same school till 12th grade, but have shared a lifetime of memories... For the lack of right words... creative brilliance is Peter's middle name.. Ever since school days, Peter have demonstrated it and has excelled it in his line of work.. Peter wish you all the best..
★Julie Bebbington★
It is with pleasure that I write this recommendation for Peter Rufus. I first started working with Peter since early 2009, when he joined Nicknack as a Senior Copywriter. Immediately, Peter created a positive impression in the studio with his infectious laugh, kind and genuine nature and pin-sharp creative and strategic mind. I have been working professionally as a designer for almost 12 years now, and Peter is the only person I can hand-over-heart honestly say has inspired me everyday in his company. Working alongside Peter has been not only awe-inspiring but also a load of fun. Peter has an incredibly curious mind and is a sponge for information, ideas and theories that he not only retains, but enthusiastically shares and discusses with his peers. He challenges you to think more deeply about issues, topics or through critiquing other creative’s work. Peter is a world-class Creative Director in the making. His ability to think strategically about a product or brand, to imagine what others can’t and have the courage to step out on a limb for a good idea is incredibly impressive. In this capacity I have learned a great deal. Peter is also able to present creative work to clients in a way that has them eating out of his hands by the end of the presentation – a very persuasive speaker. Peter also, enviably, possesses a wildly creative mind. A way with words that would make any other copywriter bow in respect – powerful, witty, elegant, well-crafted and above all, bloody clever! Peter was often called to craft copy (for a range of different uses) under extremely tight deadlines and, incredibly, always delivered superior work. And in doing his work, also works collaboratively with those around him to achieve the best results for the client. He also possesses a very intuitive design aesthetic, so much so that I would often show my work to Peter to give me constructive feedback during the design development phase. I have the utmost respect for Peter, for his unwavering professionalism, integrity, initiative and outstanding creative prowess. I don’t need any convincing that he will have a very bright career ahead and I wish him only the best. Onwards and upwards Pete!
Nirmalya Mitra
I have known Peter for the last 26 years, since grade 4.... That's a long time. A friendship that I really treasure and cherish. We went to the same school till 12th grade, but have shared a lifetime of memories... For the lack of right words... creative brilliance is Peter's middle name.. Ever since school days, Peter have demonstrated it and has excelled it in his line of work.. Peter wish you all the best..
★Julie Bebbington★
It is with pleasure that I write this recommendation for Peter Rufus. I first started working with Peter since early 2009, when he joined Nicknack as a Senior Copywriter. Immediately, Peter created a positive impression in the studio with his infectious laugh, kind and genuine nature and pin-sharp creative and strategic mind. I have been working professionally as a designer for almost 12 years now, and Peter is the only person I can hand-over-heart honestly say has inspired me everyday in his company. Working alongside Peter has been not only awe-inspiring but also a load of fun. Peter has an incredibly curious mind and is a sponge for information, ideas and theories that he not only retains, but enthusiastically shares and discusses with his peers. He challenges you to think more deeply about issues, topics or through critiquing other creative’s work. Peter is a world-class Creative Director in the making. His ability to think strategically about a product or brand, to imagine what others can’t and have the courage to step out on a limb for a good idea is incredibly impressive. In this capacity I have learned a great deal. Peter is also able to present creative work to clients in a way that has them eating out of his hands by the end of the presentation – a very persuasive speaker. Peter also, enviably, possesses a wildly creative mind. A way with words that would make any other copywriter bow in respect – powerful, witty, elegant, well-crafted and above all, bloody clever! Peter was often called to craft copy (for a range of different uses) under extremely tight deadlines and, incredibly, always delivered superior work. And in doing his work, also works collaboratively with those around him to achieve the best results for the client. He also possesses a very intuitive design aesthetic, so much so that I would often show my work to Peter to give me constructive feedback during the design development phase. I have the utmost respect for Peter, for his unwavering professionalism, integrity, initiative and outstanding creative prowess. I don’t need any convincing that he will have a very bright career ahead and I wish him only the best. Onwards and upwards Pete!
Nirmalya Mitra
I have known Peter for the last 26 years, since grade 4.... That's a long time. A friendship that I really treasure and cherish. We went to the same school till 12th grade, but have shared a lifetime of memories... For the lack of right words... creative brilliance is Peter's middle name.. Ever since school days, Peter have demonstrated it and has excelled it in his line of work.. Peter wish you all the best..
★Julie Bebbington★
It is with pleasure that I write this recommendation for Peter Rufus. I first started working with Peter since early 2009, when he joined Nicknack as a Senior Copywriter. Immediately, Peter created a positive impression in the studio with his infectious laugh, kind and genuine nature and pin-sharp creative and strategic mind. I have been working professionally as a designer for almost 12 years now, and Peter is the only person I can hand-over-heart honestly say has inspired me everyday in his company. Working alongside Peter has been not only awe-inspiring but also a load of fun. Peter has an incredibly curious mind and is a sponge for information, ideas and theories that he not only retains, but enthusiastically shares and discusses with his peers. He challenges you to think more deeply about issues, topics or through critiquing other creative’s work. Peter is a world-class Creative Director in the making. His ability to think strategically about a product or brand, to imagine what others can’t and have the courage to step out on a limb for a good idea is incredibly impressive. In this capacity I have learned a great deal. Peter is also able to present creative work to clients in a way that has them eating out of his hands by the end of the presentation – a very persuasive speaker. Peter also, enviably, possesses a wildly creative mind. A way with words that would make any other copywriter bow in respect – powerful, witty, elegant, well-crafted and above all, bloody clever! Peter was often called to craft copy (for a range of different uses) under extremely tight deadlines and, incredibly, always delivered superior work. And in doing his work, also works collaboratively with those around him to achieve the best results for the client. He also possesses a very intuitive design aesthetic, so much so that I would often show my work to Peter to give me constructive feedback during the design development phase. I have the utmost respect for Peter, for his unwavering professionalism, integrity, initiative and outstanding creative prowess. I don’t need any convincing that he will have a very bright career ahead and I wish him only the best. Onwards and upwards Pete!
Nirmalya Mitra
I have known Peter for the last 26 years, since grade 4.... That's a long time. A friendship that I really treasure and cherish. We went to the same school till 12th grade, but have shared a lifetime of memories... For the lack of right words... creative brilliance is Peter's middle name.. Ever since school days, Peter have demonstrated it and has excelled it in his line of work.. Peter wish you all the best..
Experience
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- Nicknack -
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Australia
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Graphic Design
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1 - 100 Employee
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Partner & Brand Strategist
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Jul 2017 - Present
What I do really well:• ANALYSE your brand’s current situation• OPTIMISE your brand for cut through and engagement• ADVERTISE your brand so it really connects with audiencesi.e. I can customise your brand for success.Audience touchpoints I’m across:• Design (Brand identity development, Marketing collateral, Signage, Packaging etc)• Digital (Websites, Social media, EDM etc)• Advertising (TV, Radio, Online, OOH etc)i.e. I can get your brand communicating consistently and effectively: Online and offline.Some of the Industries/ Sectors & Brands I’ve worked on in various capacities• Automobiles (Honda, Hyundai)• Aviation (Adelaide Airport, Parafield Airport)• Defence (Defence SA, ASC, Luerssen Australia)• Education (Flinders University, Scotch College, Pulteney Grammar, Kings Baptist Grammar School, Tyndale Christian School Group)• Financial Services (Bendigo & Adelaide Bank, Rural Bank, LLL)• Government & Councils (Adelaide City Council, Dept for Premier & Cabinet, PIRSA SAFECOM, Workcover)• Not For Profit (Baptist Care SA, CARA)• Retail (Nike, Applegate)• Tourism (McLaren Vale Grape Wine & Tourism Association, Sealink Travel Group, South Australian Tourism Commission)i.e. You get to tap into my experience with local, national and international brands.
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Brand Strategist
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Jul 2015 - Jul 2017
Key clients:Applegate, Adelaide Airport, South Australian Tourism Commission, McLaren Vale Grape Wine & Tourism AssociationKey responsibilities:• Assisting brands to align better with their organisational vision and business objectives.• Brand strategy development (including brand identity strategy)• Communication strategy development• Brand adoption strategy for internal stakeholders• Client managementRecognition:• Distinction award for Adelaide Airport at 2016 REBRAND awards (https://goo.gl/9py33x)
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Senior Copywriter
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Mar 2009 - Jun 2015
Key clients:Nike, South Australian Tourism Commission, Australian Submarine Corporation, Rural Bank, Defence SA, Department for Premier and Cabinet, Adelaide City Council, Adelaide AirportKey responsibilities:• Brand architecture development.• Developing positioning platforms and communication strategies.• Integrated campaign development and messaging consistency across brands.• Develop strategy for new business pitches.Recognition:• Distinction awards for LLL (http://goo.gl/Mu1QO) and SCF Group (http://goo.gl/569rK) rebranding projects at 2013 REBRAND awards.• Distinction award for Rural Bank rebrand at 2011 REBRAND awards (http://goo.gl/VzHbH).• Finalist award for Nike's Australian Open 2009 campaign at Adelaide Art Director's Club 2010.
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Showpony
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Australia
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Advertising Services
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1 - 100 Employee
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Senior Copywriter
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May 2008 - Oct 2008
Role & Responsibilities: • Assisting the Creative Director in evolving communication strategies for current clients as well as new business contracts. Identified key messages based upon intended audiences, then developed customised content specific to media vehicles. • Evolving brand messaging for clients within boundaries of designated brand templates and tone of voice. • Conceptualising/ copywriting for communication needs of clients across various media. Clients Bridgestone, Budweiser, Flinders University, Community CPS, Thomson Real Estate, Century 21, Complete Pest Control Achievements • Scripted Bridgestone Potenza television commercial • Developed and executed TV commercial for Complete Pest Control. • Evolved and implemented communication strategy for student recruitment drive at Flinders University across four phases. • Scripted and supervised production of radio commercials for Flinders University and Community CPS.
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Contract India
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Advertising Services
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100 - 200 Employee
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Creative Director
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Jan 2004 - Feb 2008
Role & Responsibilities • Team Leader: 8 creative staff to develop and implement creative strategies for various clients across media. • Direct report to Vice President (Creative): Responsible for quality of creative output, including copywriting, and ensuring timely delivery for all clients. Full responsibility and delegation to manage group autonomously - from dealing with clients and making creative presentations, to developing creative ideas and overseeing execution. • Close liaison with client marketing team to evolve marketing, communication and media strategies in addition to conceptualising creative ideas. • Mentored juniors within the group to help them hone their ideation and copywriting craft and skills. Clients/ Brands Suzuki Grand Vitara & WagonR, Microsoft Windows XP, Honda, Domino’s Pizza, Whirlpool, Creambell Ice Cream, JK Tyre, NIIT, Dabur Shampoos, Jivanjor Adhesives amongst others.
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Grey Worldwide (India) Pvt. Ltd.
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India
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1 - 100 Employee
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Copywriter
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Apr 2003 - Dec 2003
Clients/ Brands: Hyundai Accent, Samsung, Hindustan Times, Revlon, Glaxo SmithKline (Maltova), Pedigree, Whiskas, Carrier airconditioners amongst others. Clients/ Brands: Hyundai Accent, Samsung, Hindustan Times, Revlon, Glaxo SmithKline (Maltova), Pedigree, Whiskas, Carrier airconditioners amongst others.
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Copywriter
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1998 - 2003
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Education
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St. Xavier's College (Autonomous), Kolkata
B.Sc. Economics (Honours), Economics, Mathematics, English -
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The Frank Anthony Public School
Community
