Peter Rodriguez MBA, 🇨🇦 Chartered Marketer

CMO & Founder at Brand Igniter® Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Canada, CA
Languages
  • French -
  • German -
  • Spanish -
  • English -

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Kim Morrison

We had the pleasure of welcoming Peter as a guest speaker in our "Industry Talks" Guest Speaker Series at the Humber College IGS Campus. Peter's Professional Branding Framework presentation was very insightful and engaging. The feedback from our students was very positive with students noting that the workshop was a "game changer" in their job search and networking approach. Thank you again Peter for taking the time to present to our students!

Aarthi Kalyanaraman

Peter Rodriguez is an amazing mentor. I had the opportunity to receive his coaching through the AMA mentorship program. Peter is really passionate about sharing his learnings. He has a wide breadth of experience which enables him to coach on a gamut of topics from marketing to personal development to general leadership. He is a very structured & was able to help me setup well-defined frameworks to work towards my goals. Thanks Peter for your time & mentorship!

Tom McAllister

Peter is a consummate marketer. His knowledge, experience, listening skills and highly disciplined approach led to significant business success as he led major relaunches of Trident and Halls. I wish Peter great continued success as he pursues this next chapter in his career and I highly recommend him.

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Credentials

  • Effective Email Marketing
    Canadian Marketing Association
    Oct, 2019
    - Sep, 2024
  • LinkedIn Video Marketing for Personal and Brand Pages
    LinkedIn
    May, 2019
    - Sep, 2024
  • Chartered Marketer - Advanced Standing (CM)
    Canadian Marketing Association
    Sep, 2017
    - Sep, 2024
  • Cédula Profesional - Certification to practice Maestro en Administración. (M.B.A.)
    Secretaría de Educación Pública
  • Cédula Professional - Certification to practice - Licenciado en Administration de Empresas (Bachelor's Degree in Business Administration)
    Secretaría de Educación Pública

Experience

  • Brand Igniter® Inc.
    • Canada
    • Business Consulting and Services
    • 1 - 100 Employee
    • CMO & Founder
      • Sep 2017 - Present

      I train CEO’s & Marketers to build the Brands that grow their business. Book a strategy session at BrandIdea.ca Achieve exceptional business results likeRegain market share leadershipGrow a large stable categoryI work with amazing brands in multiple industries and stages of growth in Canada and across 4 continents like - Queens University (Queen's Executive Education), - Buchanan Group (Brand Power and Home Tester Club) - Mondelez International- Beyond Frontiers (IT Sightline)- KerecisI simplify complexity with the turnkey brand management frameworks that I have developed throughout 3 decades of running some of the world's best known brands in tier-1 companies.My brand management frameworks include simple and turnkey solutions for brand strategy, corporate and personal branding, Consumer Persuasion and marketing coaching and training. They include BrandMI™ , BrandWars™ BrandVoice™, BrandRoots™ BrandSmarts™ BrandMate™ and BrandWay™. I share my thoughts and opinion through BrandTips™

  • Canadian Marketing Association
    • Canada
    • Advertising Services
    • 1 - 100 Employee
    • Council Member - Brand Council
      • Sep 2021 - Present

  • Smucker Foods of Canada Corp.
    • Director of Marketing, Communications, Digital, Insights & Integrated Planning
      • 2011 - 2017

  • Kellogg Company
    • United States
    • Manufacturing
    • 700 & Above Employee
    • Director of Marketing - Snacks, Frozen Foods & Family Cereals - CANADA
      • 2008 - 2011

  • Johnson & Johnson
    • Law Practice
    • 1 - 100 Employee
    • Sr. Brand Manager BENYLIN & TYLENOL Cold - CANADA
      • 2004 - 2008

  • Nestlé
    • Switzerland
    • Food and Beverage Services
    • 700 & Above Employee
    • Marketing lead, Premium Chocolate - CANADA
      • 2003 - 2004

  • Pfizer
    • Events Services
    • 1 - 100 Employee
    • Business Manager - SBM HALLS & TRIDENT - CANADA
      • 1997 - 2003

  • Adams Brands / Warner Lambert Mexico - Brands now part of Mondelez Intl.
    • Head of Marketing - CMO - Largest Confectionery SBU worldwide
      • 1991 - 1996

  • J. Walter Thompson Worldwide
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Manager
      • 1989 - 1991

  • Leo Burnett
    • 1 - 100 Employee
    • Account Supervisor
      • 1987 - 1989

Education

  • Canadian Marketing Association
    Chartered Marketer
    -
  • Instituto Tecnológico Autónomo de México
    Master of Business Administration - MBA
    -
  • Alliance Française
    Attestation de Réussite DELF A1-A4, DALF B2,B4
    -
  • Goethe Institut
    Zertifikat Deutsch als Fremdsprache
    -
  • Universidad Tecnológica de México
    Bachelor's degree
    -
  • The Wharton School
    Strategic Management
    -

Community

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