Marketing Specialist

• Mar 2023 - Present

Head of Digital Marketing and Sales

• Nov 2021 - Mar 2023

• Managing the website and online store for 4 countries (Slovenia, Croatia, Austria and Germany). • Develop and implement Digital Marketing and eCommerce Sales strategies across all touchpoints to increase traffic & convert online sales by channel. • Manage and oversee different digital marketing channels (website, social media …). • Manage Email Marketing strategies. • Manage Facebook and Google Ads. • Analyse and provide insights around site traffic and other key eCommerce metrics with Google Analytics, dashboards and relevant business tools. • Review sales by week / by day / by promotion and track sales performance and key web metrics. • Daily/Weekly/Monthly eCommerce sales reporting & analysis. • Lead website updates and initiatives to constantly improve the customer journey and tactics to increase conversion, reduce bounce rate and cart abandonmen. Show less

Marketing Specialist

• Dec 2020 - Nov 2021

• Social media management. • Comprehensive implementation of e-mail marketing (strategy preparation and implementation). • Copywriting and preparing other content for the web, social networks, and campaigns. • Taking care of web analytics and helping with analytics. • Communication with sponsors. • Regular implementation of SEO activities (content, marketing campaigns). • GDPR for Marketing related tasks. • Monitoring and analysis of the competition and its digital channels. Show less

Content Marketing and Social Media Specialist

• Jan 2018 - Dec 2020

• Planning content and inbound marketing strategy. • Managing social media accounts and developing content for a website. • Copywriting and preparing other content for the web, social networks, and campaigns. • Comprehensive implementation of e-mail marketing (strategy preparation and implementation). • Regular implementation of SEO activities (content, marketing campaigns). • Website / digital media optimization. • Taking care of web analytics and helping with analytics. • Planning, managing and measuring the effectiveness of online projects. • Monitoring and analysis of the competition and its digital channels. • Participation in sales activities through digital channels. • GDPR for Marketing related tasks. • Facebook ads. Show less

Digital Marketing Manager

• Nov 2015 - Jan 2018

• devise the strategies used to drive web traffic to the company web site and implement those strategies across website, email, and social media channels, • social media management, • oversee the social media strategy for the company, • managing Facebook ads, • e-mail marketing, • developing and implementing digital customer acquisition campaigns, • measuring and reporting the performance of all digital marketing campaigns. • devise the strategies used to drive web traffic to the company web site and implement those strategies across website, email, and social media channels, • social media management, • oversee the social media strategy for the company, • managing Facebook ads, • e-mail marketing, • developing and implementing digital customer acquisition campaigns, • measuring and reporting the performance of all digital marketing campaigns.

Public Relations and Marketing Manager

• Dec 2013 - Nov 2015

• preparing and managing the PR and marketing materials • planning and managing the marketing materials in coorperation with sponsors • preparing promotional material • searching for new promotional approaches and other creative communication solutions • managing the social media of the Slovenian Ice Hockey Federation (Facebook, Twitter and Instagram) • caring for the Slovenian Ice Hockey Federation brand, the Linx logo and the national teams • trustee for the sponsors'​ contracts (nadzor in izvajanje pogodbenih določb) • preparing the sponsors offers and contracts • organization and management of events • communication with the media (PR material, press conferences …) • managing the official web page of the Slovenian Ice Hochey Federation http://hokej.si/ Show less

Sport journalist of the news program

• Sep 2012 - Nov 2013

• co-creation of the sport part of the news program Danes. Especially co-creating the content of the sport news • journalist work, covering all the sports • assistance to the sports editor (schedule planning, covering events planning …) • co-creation of the sport part of the news program Danes. Especially co-creating the content of the sport news • journalist work, covering all the sports • assistance to the sports editor (schedule planning, covering events planning …)

Daily editor and head of sport Ice Hockey

• Sep 2004 - Sep 2012

• as the daily editor responsible for positionig the news on the portal Sportal • managing the social media of Sportal • as editor of sport hockey responsible for planning and managing the content for sport hockey • coverage on bigger events in sport hockey (world championships …) • coverage on bigger sports events in Slovenia (Golden Fox, Vitranc Trophy, Planica …) • coverage of sport judo • managing special sports articles (Sportalove teme, get to know sport …) • as the daily editor responsible for positionig the news on the portal Sportal • managing the social media of Sportal • as editor of sport hockey responsible for planning and managing the content for sport hockey • coverage on bigger events in sport hockey (world championships …) • coverage on bigger sports events in Slovenia (Golden Fox, Vitranc Trophy, Planica …) • coverage of sport judo • managing special sports articles (Sportalove teme, get to know sport …)