Experience

Knelsen Sand & Gravel Ltd.

• Canada
• Construction
• 1 - 100 Employee

• Sales Operations Manager (Precast Concrete Division) formerly ARMTEC LP

  • Feb 2022 - Present

  Role Identify, develop, and support teams across sales, estimating, drafting, and project management, while continually reviewing, updating, and implementing sales operations workflows and processes to support sales objectives, customer expectations, and production interaction/expectations. This includes operating a cohesive team to supporting new product implementation, customer programs, managing product demand within production capacity, and plans for scaling as the business… Show more Role Identify, develop, and support teams across sales, estimating, drafting, and project management, while continually reviewing, updating, and implementing sales operations workflows and processes to support sales objectives, customer expectations, and production interaction/expectations. This includes operating a cohesive team to supporting new product implementation, customer programs, managing product demand within production capacity, and plans for scaling as the business requires. Major Duties Leading 13 direct reports, across sales, estimating, drafting, project coordination/management, and outside contractors, to providing exceptional support to customers, champion the adoption and roll-out of sales enablement activities, capture and funnel market intel to sales, deliver competitive bids, and successful project execution. This includes developing and updating workflows and standard operating procedures for all sales support activities, through the examination and collaboration of various departments and staff, ensuring accurate, consistent, and timely communication throughout the business. Overseeing recruitment, interviews, selection, and training/cross-training plans, with assigned sales operations department leads, including conducting performance reviews, providing feedback, assisting with employee promotions, compensation, and terminations. Promoting company culture, challenge direct reports, encourage top performance, and high morale, while developing and implementing strategies to motivate employees, through inspired leadership, empowerment, and open lines of communication. Researching and analyzing sales operations data to identify new target markets, emerging market trends, and key growth verticals, for new business opportunities - followed by communication and collaboration with sales leadership to design business strategies, target campaigns, and promotional material.

• B2B Sales & Account Management (Precast Concrete Division) formerly ARMTEC LP

  • Mar 2019 - Feb 2022

  Role Identify, develop and maintain direct long-term relationships with new and existing utility, municipal and construction contractors within the provinces of AB & SK. Act as the primary customer contact, liaison and advocate between customer demands and internal resources. Identify and communicate customer needs with internal resources, identify and develop innovative and cost-effective solutions. Ensure project commitments are delivered on-time and on-budget through project management of… Show more Role Identify, develop and maintain direct long-term relationships with new and existing utility, municipal and construction contractors within the provinces of AB & SK. Act as the primary customer contact, liaison and advocate between customer demands and internal resources. Identify and communicate customer needs with internal resources, identify and develop innovative and cost-effective solutions. Ensure project commitments are delivered on-time and on-budget through project management of internal and external teams. Develop comprehensive knowledge of market segments, target customers and industry trends, while contributing to business planning and execution. Major Duties Manage a portfolio of key accounts to achieve long-term mutual success. Act as the key contact, managing customer needs/issues, while developing and maintaining customer confidence. Engage key decision makers to assess needs, identify opportunities, while collaborating with internal resources to capitalize on opportunities. Ensure timely and successful delivery of new solutions that meet customer needs and objectives, through the assembly and management of internal resources. Identify and pursue new customers, direct and indirect, through marketplace research, face-to-face meetings and group presentations. Monitor sales targets for key accounts and overall territory, while communicating monthly progress to internal stakeholders. Actively grow and maintain network, utilize industry associations and indirect competitors to further grow industry knowledge, brand positioning and opportunities. Key Achievements Successfully increased revenue from 3.4M to 6.9M within a five-year period, through the growth of key accounts, tender awards and new customer acquisitions. Proactively grew brand and product awareness through newly developed sales materials, face-to-face sales and group presentations. Identified niche market opportunities for growth and differentiation through both direct and indirect users



Armtec

• Canada
• Civil Engineering
• 300 - 400 Employee

• B2B Sales & Account Management (Precast Concrete Division) formerly CON-FORCE

  • Feb 2014 - Mar 2019

  Role Identify, develop and maintain direct long-term relationships with new and existing utility, municipal and construction contractors within the provinces of AB & SK. Act as the primary customer contact, liaison and advocate between customer demands and internal resources. Identify and communicate customer needs with internal resources, identify and develop innovative and cost-effective solutions. Ensure project commitments are delivered on-time and on-budget through project management of… Show more Role Identify, develop and maintain direct long-term relationships with new and existing utility, municipal and construction contractors within the provinces of AB & SK. Act as the primary customer contact, liaison and advocate between customer demands and internal resources. Identify and communicate customer needs with internal resources, identify and develop innovative and cost-effective solutions. Ensure project commitments are delivered on-time and on-budget through project management of internal and external teams. Develop comprehensive knowledge of market segments, target customers and industry trends, while contributing to business planning and execution. Major Duties Manage a portfolio of key accounts to achieve long-term mutual success. Act as the key contact, managing customer needs/issues, while developing and maintaining customer confidence. Engage key decision makers to assess needs, identify opportunities, while collaborating with internal resources to capitalize on opportunities. Ensure timely and successful delivery of new solutions that meet customer needs and objectives, through the assembly and management of internal resources. Identify and pursue new customers, direct and indirect, through marketplace research, face-to-face meetings and group presentations. Monitor sales targets for key accounts and overall territory, while communicating monthly progress to internal stakeholders. Actively grow and maintain network, utilize industry associations and indirect competitors to further grow industry knowledge, brand positioning and opportunities. Key Achievements Successfully increased revenue from 3.4M to 6.9M within a five-year period, through the growth of key accounts, tender awards and new customer acquisitions. Proactively grew brand and product awareness through newly developed sales materials, face-to-face sales and group presentations. Identified niche market opportunities for growth and differentiation through both direct and indirect users Show less Role Identify, develop and maintain direct long-term relationships with new and existing utility, municipal and construction contractors within the provinces of AB & SK. Act as the primary customer contact, liaison and advocate between customer demands and internal resources. Identify and communicate customer needs with internal resources, identify and develop innovative and cost-effective solutions. Ensure project commitments are delivered on-time and on-budget through project management of… Show more Role Identify, develop and maintain direct long-term relationships with new and existing utility, municipal and construction contractors within the provinces of AB & SK. Act as the primary customer contact, liaison and advocate between customer demands and internal resources. Identify and communicate customer needs with internal resources, identify and develop innovative and cost-effective solutions. Ensure project commitments are delivered on-time and on-budget through project management of internal and external teams. Develop comprehensive knowledge of market segments, target customers and industry trends, while contributing to business planning and execution. Major Duties Manage a portfolio of key accounts to achieve long-term mutual success. Act as the key contact, managing customer needs/issues, while developing and maintaining customer confidence. Engage key decision makers to assess needs, identify opportunities, while collaborating with internal resources to capitalize on opportunities. Ensure timely and successful delivery of new solutions that meet customer needs and objectives, through the assembly and management of internal resources. Identify and pursue new customers, direct and indirect, through marketplace research, face-to-face meetings and group presentations. Monitor sales targets for key accounts and overall territory, while communicating monthly progress to internal stakeholders. Actively grow and maintain network, utilize industry associations and indirect competitors to further grow industry knowledge, brand positioning and opportunities. Key Achievements Successfully increased revenue from 3.4M to 6.9M within a five-year period, through the growth of key accounts, tender awards and new customer acquisitions. Proactively grew brand and product awareness through newly developed sales materials, face-to-face sales and group presentations. Identified niche market opportunities for growth and differentiation through both direct and indirect users Show less



Graham

• Canada
• Construction
• 700 & Above Employee

• P-Card Administrator, Corporate Buyer, Category Management

  • Jan 2013 - Feb 2014

  Role Managed and coordinated the implementation of new procurement tools and processes within a new ERP system – SAP. This included the maintenance and evolution of the P-Card program as well as the launch of commodity category management. Key contact to corporate and field users as well as liaison to corporate credit card service provider. Major Duties P-Card Administrator Processed new applications, contributed to the implementation of policies, delivered online reconciliation… Show more Role Managed and coordinated the implementation of new procurement tools and processes within a new ERP system – SAP. This included the maintenance and evolution of the P-Card program as well as the launch of commodity category management. Key contact to corporate and field users as well as liaison to corporate credit card service provider. Major Duties P-Card Administrator Processed new applications, contributed to the implementation of policies, delivered online reconciliation training, resolved field issues, troubleshooting, and monitored reconciliation processes affecting corporate cost centres, and projects. Data mining within SAP and Scotia Bank website to identify procurement opportunities/savings. Contributing to program development through stakeholder engagement and IT development of improved user interface and accurate cost assignments. Corporate Buyer Managed overhead buying through SAP and procurement of goods/services from selected vendors, as well as technical support to other corporate departments surrounding SAP procurement process. Category Management Managed and streamlined the fuel and lubricant procurement in conjunction with operations, through supplier engagement and the establishment of internal and external systems to capture cost savings in both materials and administrative processes. Key Achievements Maintained and development a newly launched P-Card program, within a newly launched ERP system – SAP, that contributed to greater corporate and operational procurement flexibility and significant transactional cost savings. Implemented a national fuel and lubricant program that contributed to a six-figure cost savings in both material and administrative costs, by leveraging a national approach and integrated supplier activities. Show less Role Managed and coordinated the implementation of new procurement tools and processes within a new ERP system – SAP. This included the maintenance and evolution of the P-Card program as well as the launch of commodity category management. Key contact to corporate and field users as well as liaison to corporate credit card service provider. Major Duties P-Card Administrator Processed new applications, contributed to the implementation of policies, delivered online reconciliation… Show more Role Managed and coordinated the implementation of new procurement tools and processes within a new ERP system – SAP. This included the maintenance and evolution of the P-Card program as well as the launch of commodity category management. Key contact to corporate and field users as well as liaison to corporate credit card service provider. Major Duties P-Card Administrator Processed new applications, contributed to the implementation of policies, delivered online reconciliation training, resolved field issues, troubleshooting, and monitored reconciliation processes affecting corporate cost centres, and projects. Data mining within SAP and Scotia Bank website to identify procurement opportunities/savings. Contributing to program development through stakeholder engagement and IT development of improved user interface and accurate cost assignments. Corporate Buyer Managed overhead buying through SAP and procurement of goods/services from selected vendors, as well as technical support to other corporate departments surrounding SAP procurement process. Category Management Managed and streamlined the fuel and lubricant procurement in conjunction with operations, through supplier engagement and the establishment of internal and external systems to capture cost savings in both materials and administrative processes. Key Achievements Maintained and development a newly launched P-Card program, within a newly launched ERP system – SAP, that contributed to greater corporate and operational procurement flexibility and significant transactional cost savings. Implemented a national fuel and lubricant program that contributed to a six-figure cost savings in both material and administrative costs, by leveraging a national approach and integrated supplier activities. Show less



Blu Canada Limited

• Calgary, Canada Area

• Founder, Brand Management, Product Management, Business Development

  • Feb 2005 - Dec 2012

  Role As the founder of Blu Canada Limited, and the creator of the BLU Synthetic brand, I created and developed a lubricant brand, within a commoditized industry, that could differentiate itself through strategic branding, packaging and channel distribution, all amongst sizable competitors. To effectively compete with larger competitors, I lead extensive market research, brand and product development, as well as, strategic procurement and business development activities, which contributed to… Show more Role As the founder of Blu Canada Limited, and the creator of the BLU Synthetic brand, I created and developed a lubricant brand, within a commoditized industry, that could differentiate itself through strategic branding, packaging and channel distribution, all amongst sizable competitors. To effectively compete with larger competitors, I lead extensive market research, brand and product development, as well as, strategic procurement and business development activities, which contributed to a cohesive corporate brand identity, unique selling proposition, and quick brand awareness amongst long-standing competitors. Major Duties Initial duties included extensive research of the existing markets, products, target audience, competitors, and potential niches. Established brand positioning and sales techniques, corporate communications tactics – marketing strategies, and key messaging; business development (target market/audience), and price/promotion (fit target audience). In addition, startup required project management in key areas, such as initial brand launch, product and packaging development and company/brand website. Acted as key contributor in business development, identifying prospective marketers/distributors, and identified exiting and new channels of distribution. Liaised with distributor branches to perform product training and outside sales support. Managed supply chain activities including: sourcing, procurement and logistics management for all raw material, packaging, and services. Key Achievements Developed the BLU Synthetic brand from scratch to compete within a well-established marketplace, through identification of a niche and unique positioning strategy that resulted in brand acceptance and distribution through 15 warehouses across Canada. Also developed a business model that utilizes extensive outsourcing contributing minimal capital investment, improved cash flow and the ability to pivot (changing business direction) as required. Show less Role As the founder of Blu Canada Limited, and the creator of the BLU Synthetic brand, I created and developed a lubricant brand, within a commoditized industry, that could differentiate itself through strategic branding, packaging and channel distribution, all amongst sizable competitors. To effectively compete with larger competitors, I lead extensive market research, brand and product development, as well as, strategic procurement and business development activities, which contributed to… Show more Role As the founder of Blu Canada Limited, and the creator of the BLU Synthetic brand, I created and developed a lubricant brand, within a commoditized industry, that could differentiate itself through strategic branding, packaging and channel distribution, all amongst sizable competitors. To effectively compete with larger competitors, I lead extensive market research, brand and product development, as well as, strategic procurement and business development activities, which contributed to a cohesive corporate brand identity, unique selling proposition, and quick brand awareness amongst long-standing competitors. Major Duties Initial duties included extensive research of the existing markets, products, target audience, competitors, and potential niches. Established brand positioning and sales techniques, corporate communications tactics – marketing strategies, and key messaging; business development (target market/audience), and price/promotion (fit target audience). In addition, startup required project management in key areas, such as initial brand launch, product and packaging development and company/brand website. Acted as key contributor in business development, identifying prospective marketers/distributors, and identified exiting and new channels of distribution. Liaised with distributor branches to perform product training and outside sales support. Managed supply chain activities including: sourcing, procurement and logistics management for all raw material, packaging, and services. Key Achievements Developed the BLU Synthetic brand from scratch to compete within a well-established marketplace, through identification of a niche and unique positioning strategy that resulted in brand acceptance and distribution through 15 warehouses across Canada. Also developed a business model that utilizes extensive outsourcing contributing minimal capital investment, improved cash flow and the ability to pivot (changing business direction) as required. Show less



Specialty Lubricants

• United States
• Construction

• Founder, Business Development, Supply Chain Management, Sales & Marketing

  • Jan 2001 - Dec 2004

  Role As the founder of Specialty Lubricants Inc., I established an automotive service distribution company focused solely on top-tier synthetic lubricants and fluids, and licensed by premier European automotive manufacturers. I sourced and launched niche European brands into an untapped Canadian marketplace. Special attention was placed on both business development and sales and marketing activities within the independent service repair industry. Major Duties Identifying both local… Show more Role As the founder of Specialty Lubricants Inc., I established an automotive service distribution company focused solely on top-tier synthetic lubricants and fluids, and licensed by premier European automotive manufacturers. I sourced and launched niche European brands into an untapped Canadian marketplace. Special attention was placed on both business development and sales and marketing activities within the independent service repair industry. Major Duties Identifying both local and international markets, industries, and product research with focus on market size, target market, product mix, distribution channels, and competition. Duties also included sourcing target brands, logistics, importation and regulatory compliance, followed by warehouse setup and product mix/lifecycle management. Business Development: Focus was on B2B distribution channels within marketplaces targeted for development. Sales and marketing efforts included target customer contact, visits, presentations and programs conducive to raising product awareness and changing industry habits. In addition, marketing responsibilities also included product and brand exposure through B2B tradeshows and key consumer events that aligned with target audience. Responsibilities also included applying technical support and overall industry knowledge to support users while developing credibility as a go-to supplier. Key Achievements Identified emerging market opportunity within the automotive lubricants segment, through the introduction new brands, while also growing market share through four consecutive years of ownership. Successfully sold company in 2004, which lead to the development and introduction of BLU Synthetic. Show less Role As the founder of Specialty Lubricants Inc., I established an automotive service distribution company focused solely on top-tier synthetic lubricants and fluids, and licensed by premier European automotive manufacturers. I sourced and launched niche European brands into an untapped Canadian marketplace. Special attention was placed on both business development and sales and marketing activities within the independent service repair industry. Major Duties Identifying both local… Show more Role As the founder of Specialty Lubricants Inc., I established an automotive service distribution company focused solely on top-tier synthetic lubricants and fluids, and licensed by premier European automotive manufacturers. I sourced and launched niche European brands into an untapped Canadian marketplace. Special attention was placed on both business development and sales and marketing activities within the independent service repair industry. Major Duties Identifying both local and international markets, industries, and product research with focus on market size, target market, product mix, distribution channels, and competition. Duties also included sourcing target brands, logistics, importation and regulatory compliance, followed by warehouse setup and product mix/lifecycle management. Business Development: Focus was on B2B distribution channels within marketplaces targeted for development. Sales and marketing efforts included target customer contact, visits, presentations and programs conducive to raising product awareness and changing industry habits. In addition, marketing responsibilities also included product and brand exposure through B2B tradeshows and key consumer events that aligned with target audience. Responsibilities also included applying technical support and overall industry knowledge to support users while developing credibility as a go-to supplier. Key Achievements Identified emerging market opportunity within the automotive lubricants segment, through the introduction new brands, while also growing market share through four consecutive years of ownership. Successfully sold company in 2004, which lead to the development and introduction of BLU Synthetic. Show less



Essex Distributors, Inc.

• Vancouver, Canada Area

• Partner, Product Management, Sales & Marketing

  • Jul 1993 - Dec 2000

  Role As a co-owner of Essex Distributors my responsibilities centered on product development and sales and marketing activities, within the automotive aftermarket tuner and race product segment. This position would contribute to market share and revenue growth through a carefully managed product portfolio and selective sales and marketing efforts, within an established and competitive marketplace. Major Duties Management and development of product portfolio, through ongoing… Show more Role As a co-owner of Essex Distributors my responsibilities centered on product development and sales and marketing activities, within the automotive aftermarket tuner and race product segment. This position would contribute to market share and revenue growth through a carefully managed product portfolio and selective sales and marketing efforts, within an established and competitive marketplace. Major Duties Management and development of product portfolio, through ongoing research, supplier engagement and key industry trade show attendance, as well as, supplier negotiation for distribution in select markets. Establishment and maintenance of sales materials and market activities, which included catalogue development, pricing and buying programs, and event promotions conducive to target market and revenue growth. Co-development of in-house database for quick product/price search, eventually released to outside customer base, leading to increase sales and customer loyalty. Proactive B2B prospecting, existing customer maintenance and identification for growth via phone, direct visits, appointments and networking events. Development and implementation of sales promotions based on volume buy programs, month specials, and/or combination packages. Key Achievements Surviving my first experience as a business owner and Entrepreneur, which included great wins and unforgettable losses. Learning that you need to push yourself every day, and go places, and do things that might not be natural, to achieve your goals. Meeting and learning from great people, while learning to appreciate what you have done. Today I realize, this business contributed to who I am and continues to drive me in ways I would not have consider, if not for this experience – and to that I am thankful for. Show less Role As a co-owner of Essex Distributors my responsibilities centered on product development and sales and marketing activities, within the automotive aftermarket tuner and race product segment. This position would contribute to market share and revenue growth through a carefully managed product portfolio and selective sales and marketing efforts, within an established and competitive marketplace. Major Duties Management and development of product portfolio, through ongoing… Show more Role As a co-owner of Essex Distributors my responsibilities centered on product development and sales and marketing activities, within the automotive aftermarket tuner and race product segment. This position would contribute to market share and revenue growth through a carefully managed product portfolio and selective sales and marketing efforts, within an established and competitive marketplace. Major Duties Management and development of product portfolio, through ongoing research, supplier engagement and key industry trade show attendance, as well as, supplier negotiation for distribution in select markets. Establishment and maintenance of sales materials and market activities, which included catalogue development, pricing and buying programs, and event promotions conducive to target market and revenue growth. Co-development of in-house database for quick product/price search, eventually released to outside customer base, leading to increase sales and customer loyalty. Proactive B2B prospecting, existing customer maintenance and identification for growth via phone, direct visits, appointments and networking events. Development and implementation of sales promotions based on volume buy programs, month specials, and/or combination packages. Key Achievements Surviving my first experience as a business owner and Entrepreneur, which included great wins and unforgettable losses. Learning that you need to push yourself every day, and go places, and do things that might not be natural, to achieve your goals. Meeting and learning from great people, while learning to appreciate what you have done. Today I realize, this business contributed to who I am and continues to drive me in ways I would not have consider, if not for this experience – and to that I am thankful for. Show less



Pirelli

• Italy
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Customer Service Representative (CSR)

  • Aug 1988 - Apr 1991

  Customer Service Representative Warehouse Supervisor Warehouse Clerk Customer Service Representative Warehouse Supervisor Warehouse Clerk