Experience

AMKA GROUP

• Denmark
• Beverage Manufacturing
• 1 - 100 Employee

• Product Manager/Business Developer

  • Oct 2012 - Present

  I am responsible for wines from Spain, Italy, South America and Austria. The work consists of management and development of existing brands on the Swedish market, as well as outreach activities to broaden the portfolio I am responsible for wines from Spain, Italy, South America and Austria. The work consists of management and development of existing brands on the Swedish market, as well as outreach activities to broaden the portfolio



Moschna Dryckesutveckling

• Stockholm, Sweden

• Owner

  • Sep 2012 - Oct 2012

  Moschna Dryckesutveckling (beverage development) provides consultation and training to Swedish and foreign companies acting in the Swedish alcohol market. The offer means that the customer develop their quality and increase their credibility and competence. Moschna Dryckesutveckling (beverage development) provides consultation and training to Swedish and foreign companies acting in the Swedish alcohol market. The offer means that the customer develop their quality and increase their credibility and competence.



Giertz Vinimport

• Stockholm, Sweden

• Produktchef

  • Jan 2011 - Dec 2011

  I was included in the product team as a buyer/product manager. The workload involved the entire chain from the search for new products to the marketing plans and campaigns for existing products. I was responsible for wines from Italy, South America, Australia and the USA. I was included in the product team as a buyer/product manager. The workload involved the entire chain from the search for new products to the marketing plans and campaigns for existing products. I was responsible for wines from Italy, South America, Australia and the USA.



Domaine Wines

• Sweden
• Beverage Manufacturing
• 1 - 100 Employee

• Product Manager

  • Jan 2008 - Dec 2010

  I was included in the product team as a buyer/product manager. With the smaller size of the company the work involved the entire chain from the search for new products to manufacturing the marketing plans and campaigns for existing products. I was responsible for wines from Italy, France, Australia and the USA. The work mainly concerned management and development of existing brands on the Swedish market, as well as outreach activities to broaden the portfolio. I was included in the product team as a buyer/product manager. With the smaller size of the company the work involved the entire chain from the search for new products to manufacturing the marketing plans and campaigns for existing products. I was responsible for wines from Italy, France, Australia and the USA. The work mainly concerned management and development of existing brands on the Swedish market, as well as outreach activities to broaden the portfolio.



Fondberg

• Product Developer

  • Aug 2002 - Dec 2007

  I held a variety of business functions in the Fondberg organization, which in those years was in an expansive phase. I worked in product development, sales support, purchasing both wine spirits beer and ultimately Purchasing Manager. Meanwhile, I also experience import procedures from Sweden, Finland and Norway as well as HoReCa and Travel Retail. During this time I was responsible for the spirits and beer portfolio. Types of responsibilities were market analysis, budgets and monitoring of various types of marketing activities, and examples of brands, the Young's Brewery, Camus Cognac, White & Mackay Whisky and Cartron Liqueurs. In the form of a project I built the company’s website in partnership with the web agency Farfar. In 2004, I built up and managed the company´s quality assurance program, consisting during this period, of sales of more than 20 million bottles of wine and spirits per year, with sales of just under one billion.



We & Wine

• Beverage Manufacturing
• 1 - 100 Employee

• Various

  • Aug 2002 - Dec 2007

  I held a variety of business functions in the Fondberg organization, which in those years was in an expansive phase. I worked in product development, sales support, purchasing both wine spirits beer and ultimately Purchasing Manager. Meanwhile, I also experience import procedures from Sweden, Finland and Norway as well as HoReCa and Travel Retail. During this time I was responsible for the spirits and beer portfolio. Types of responsibilities were market analysis, budgets and monitoring of various types of marketing activities, and examples of brands, the Young's Brewery, Camus Cognac, White & Mackay Whisky and Cartron Liqueurs. In the form of a project I built the company’s website in partnership with the web agency Farfar. In 2004, I built up and managed the company´s quality assurance program, consisting during this period, of sales of more than 20 million bottles of wine and spirits per year, with sales of just under one billion.



Systembolaget AB

• Beverage Manufacturing
• 700 & Above Employee

• Central varuutbildare

  • Jan 1996 - Aug 2002

  I worked as a central supply trainer who undertake to train all employees in the field of wine spirits beer and food and drink combinations. The service included the production of course materials, lead courses and study tours. I also collaborated intimately and extensively with the purchasers at Systembolaget travelling around the world gathering information and building relations. During the first four years were located in the service marketing department and they gave me the privilege to both participate and lead projects such as, www.systembolaget.se, first round of e-commerce, several processes of change associated with organizational changes.



Shop at Systembolaget

• Sales

  • Jan 1989 - Jan 1996

  I worked as shop staff at two different shops in Stockholm. Alternating studies at the university. From 1992 consisted of the work on the monopoly of the leading courses in product knowledge on the company's training center at Skarpö. I worked as shop staff at two different shops in Stockholm. Alternating studies at the university. From 1992 consisted of the work on the monopoly of the leading courses in product knowledge on the company's training center at Skarpö.