Experience

DIEGO

• Hungary
• Retail
• 1 - 100 Employee

• Head of E-commerce

  • May 2023 - Present

  Budapest, Hungary - responsible for full eCommerce PnL in 3 countries - launched new personalized search engine



Rohlik Group

• Czechia
• Food and Beverage Services
• 100 - 200 Employee

• Group Head of CRM & PO of personalisation

  • Jan 2022 - May 2023

  Budapest, Hungary - Rohlik Group operates online grocery businesses in 6 countries and it is the owner of Kifli.hu in HU - I had two hats, one of those was Group Head of CRM, responsible for the CRM activity in 6 countries - my other hat was Product Owner of Personalisation, managing a squad of UX designers, data scientists and developers, delivering products end-to-end

• Head of CRM @ Kifli.hu (+interim head of online marketing)

  • Apr 2021 - Jan 2022

  Budapest, Hungary



Intesa Sanpaolo

• Italy
• Banking
• 700 & Above Employee

• Head of CRM & Digital Analytics, CIB Bank

  • Dec 2017 - Apr 2021

  Budapest - Pushed share of personal loans sold fully online from 0% to 20%

• Head of Digital Banking, CIB Bank

  • Oct 2014 - Nov 2017

  Budapest - Delivered Best Mobile Banking Application of the Year (MasterCard Awards), reaching 30% penetration in 18 months - Launched fully online pre-approved loan on mobile (first in Hungary) with 7 mins time-to-cash, winning first prize on Mastercard Bank of the Year Awards



GE Capital

• United States
• Financial Services
• 700 & Above Employee

• Head of Sales Controlling, Budapest Bank

  • Aug 2012 - Sep 2014

  Budapest - Increased lead conversion rates by 2pps through reporting and monitoring - Introduced a new, potential based planning method for branch network sales - Decreased monthly time consumption of regular reporting by 70 hours



Bayerische Landesbank

• Banking
• 700 & Above Employee

• Head of Retail Sales Controlling, MKB Bank

  • Aug 2010 - Aug 2012

  Budapest - Managing a team responsible for sales planning and incentive system - Significant improvement of service level and time for key management reports - Built segmentation for mortgage end-repayment strategy

• Strategy and Business Policy Analyst, MKB Bank

  • May 2007 - Jul 2010

  Budapest - Built evaluation method for network optimization project in Romania with McKinsey



Ministry of Finance, Hungary

• Hungary
• Government Administration
• 1 - 100 Employee

• Analyst at the Indirect Taxation, Customs and Excise Department

  • Dec 2005 - Apr 2007

  Budapest - Representation of Hungary on expert level in Brussels - Scrutinize national and EU proposals, prepare position papers - Handling submissions from private companies



Permanent Representation of Hungary to the EU

• Trainee at the Economic Affairs and Finance Unit

  • Sep 2006 - Oct 2006

  Brussels Area, Belgium