Peter Mlynek

Head of Retail at ZOOT at Digital people, a.s.
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Contact Information
us****@****om
(386) 825-5501
Location
CZ

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Bc. Mario Basista

Peter is the person that you can rely on him with strong personality and realy friendly nature.Always open to the new challenges.

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Experience

    • Czechia
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Head of Retail at ZOOT
      • Jul 2022 - Present

    • Czechia
    • Apparel & Fashion
    • 1 - 100 Employee
    • Deputy Store Manager
      • May 2021 - Jul 2022

  • BB Central Europe
    • Hlavní město Praha, Česko
    • Own retail project
      • Dec 2018 - Apr 2021

    • Czechia
    • Manufacturing
    • 1 - 100 Employee
    • Head of Depots
      • Nov 2016 - Nov 2018

      As the Head of shop-in-shop corners I was engaged in boosting the business of non food products for the sales channel, using all available tools in retail, marketing and data analysis. Responsible for creating and executing new strategies for non food business in Czech Republic and acquisition of new business partners in Czech Republic and Slovakia. • Devised ‘where to play’ and ‘how to win’ strategies for category and channel development. Introduced plans to bridge the gap between pre-order and sell out of products to improve profitability. • Led the team of 35 sales representatives, supervised external merchandising and construction companies. • Collaborated on projects across product categories, sales channels, and customer segments to improve market share and maximize bottom-line results. • Initiated structural changes capability into the organization, backed by analytical tools and methods. • Developed propositions for the layout of the channel and marketing budget spending’s to gain new customers. • Negotiated trade terms with business partners (Billa, Ahold, Kaufland, Globus) and external companies. Notable Achievements • Creating of new point of sales (new project of Outlet Depot with Ahold and Kaufland) which led to an increase of turnover and EBIT and especially returns reduction. • Acquisition of BILLA as a new business partner in Czech Republic. Show less

    • Germany
    • Sporting Goods
    • 700 & Above Employee
    • Senior Franchise Manager
      • Feb 2016 - Oct 2016

      Devised customer service for franchise partners in Czech Republic to boost the sell in and sell out of adidas and Reebok sport and fashion apparel, footwear and hardware. • Supported the partners to boost their business in accordance to the franchise contract. • Identified, analyzed and proposed initiatives in RS management for adidas shop in shop partners. • Evaluated performance of the stores and proposed changes in goods management and sell out support activities. Devised customer service for franchise partners in Czech Republic to boost the sell in and sell out of adidas and Reebok sport and fashion apparel, footwear and hardware. • Supported the partners to boost their business in accordance to the franchise contract. • Identified, analyzed and proposed initiatives in RS management for adidas shop in shop partners. • Evaluated performance of the stores and proposed changes in goods management and sell out support activities.

    • Sweden
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Country Retail Manager
      • Dec 2013 - Jan 2016

      Oversaw retail operations of over 40 stores by streamlining visual merchandising, goods management, people management and development of sales skills. • Identified best practices and improved stores’ productivity through increased conversion rates and average basket value. • Devised development plans for shop staff with high potential and conducted training for the store sales teams. • Redesigned in-store customer service operations by outlining opportunities in a fast-growing retail company with focus on best possible customer experience and work productivity. • Initiated and led projects to increase the performance of outlet stores by RSM, goods management. Notable Achievements • Led the internal change to align all retail operations and KPI metrics across the Holding. • Supported the launch of new brands to Czech and Slovak market (Nautica, Barbour, Chaps, Odd Molly, La Martina) • Launched new retail formats for CZ, SK and HU markets as Pop-up stores or special sell out activities Vermont Crazy Days. Show less

    • Germany
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Area Sales Manager at New Yorker Slovakia
      • Jul 2008 - Nov 2013

      Steered goods management and retail operations of stores, visual merchandising, inventory management, goods management, sell out data analysis, people management and development of sales skills. • Proposed and realized changes in good management, RSM management and merchandising by analyzing data. • Conducted training for the store sales teams and supported, mentored the staff with potential to grow. • Identified gaps in work productivity and cost savings through best practices, operations improvement and data analysis. Notable Achievements • Created a high performance and loyal team of managers and their teams, stabilized the region after heavy expansion. • Reduced inventory losses under – 0,4% per store (acceptable loss limit - 0,7%) and saved operational costs in the region. • Supported opening stores and coached new colleagues in Russia (Moscow, Ufa, Omsk, St. Petersburg). Show less

    • Owner of the furniture shop
      • Oct 2003 - Jul 2008

      As the store owner of the store, I was passionate about store management such as product selection, promotion and sales. I prepared interior design graphics and custom furnishing for companies and private houses. As the store owner of the store, I was passionate about store management such as product selection, promotion and sales. I prepared interior design graphics and custom furnishing for companies and private houses.

Education

  • University of Prešov in Prešov Faculty of Philosophy, Department of Social work and Andragogy
    Mgr., Social Work
    2003 - 2008
  • Business Academy in Humenné
    1992 - 1996

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