Peter Metzger
Global Head of Marketing & Communications at SIGVARIS GROUP- Claim this Profile
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Spanish Professional working proficiency
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French Professional working proficiency
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English Full professional proficiency
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German Native or bilingual proficiency
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Bio
Joao Ricardo Parolini
I had the opportunity to work with Peter on the most important recent marketing project for SIGVARIS GROUP which aimed to reorganize products portfolio, consolidate marketing strategies and strengthen the brand globally. During this period, Peter acted with great competence and demonstrated the solid knowledge of marketing acquired in a solid professional career. During the development of the project, has established productive working relationships between the members of different countries with different positions, flexibility to implement a global strategy respecting the local characteristics of each market, and very important, establishing short and medium term priorities in a challenging and realistic way. Such behavior was extremely positive for the successful implementation of a global project successfully and within the established strategic deadlines. Another factor that I highlight as one of Peter's greatest values is the fact that he is an excellent human being and treating people with warmth, respect and integrity. Thus, I emphasize that I had the privilege of working with Peter and recommend him as a competent professional and an extraordinary human being.
Joao Ricardo Parolini
I had the opportunity to work with Peter on the most important recent marketing project for SIGVARIS GROUP which aimed to reorganize products portfolio, consolidate marketing strategies and strengthen the brand globally. During this period, Peter acted with great competence and demonstrated the solid knowledge of marketing acquired in a solid professional career. During the development of the project, has established productive working relationships between the members of different countries with different positions, flexibility to implement a global strategy respecting the local characteristics of each market, and very important, establishing short and medium term priorities in a challenging and realistic way. Such behavior was extremely positive for the successful implementation of a global project successfully and within the established strategic deadlines. Another factor that I highlight as one of Peter's greatest values is the fact that he is an excellent human being and treating people with warmth, respect and integrity. Thus, I emphasize that I had the privilege of working with Peter and recommend him as a competent professional and an extraordinary human being.
Joao Ricardo Parolini
I had the opportunity to work with Peter on the most important recent marketing project for SIGVARIS GROUP which aimed to reorganize products portfolio, consolidate marketing strategies and strengthen the brand globally. During this period, Peter acted with great competence and demonstrated the solid knowledge of marketing acquired in a solid professional career. During the development of the project, has established productive working relationships between the members of different countries with different positions, flexibility to implement a global strategy respecting the local characteristics of each market, and very important, establishing short and medium term priorities in a challenging and realistic way. Such behavior was extremely positive for the successful implementation of a global project successfully and within the established strategic deadlines. Another factor that I highlight as one of Peter's greatest values is the fact that he is an excellent human being and treating people with warmth, respect and integrity. Thus, I emphasize that I had the privilege of working with Peter and recommend him as a competent professional and an extraordinary human being.
Joao Ricardo Parolini
I had the opportunity to work with Peter on the most important recent marketing project for SIGVARIS GROUP which aimed to reorganize products portfolio, consolidate marketing strategies and strengthen the brand globally. During this period, Peter acted with great competence and demonstrated the solid knowledge of marketing acquired in a solid professional career. During the development of the project, has established productive working relationships between the members of different countries with different positions, flexibility to implement a global strategy respecting the local characteristics of each market, and very important, establishing short and medium term priorities in a challenging and realistic way. Such behavior was extremely positive for the successful implementation of a global project successfully and within the established strategic deadlines. Another factor that I highlight as one of Peter's greatest values is the fact that he is an excellent human being and treating people with warmth, respect and integrity. Thus, I emphasize that I had the privilege of working with Peter and recommend him as a competent professional and an extraordinary human being.
Credentials
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Agile und digitale Transformation
LinkedInMay, 2020- Nov, 2024 -
Lean Digital Marketing
LinkedInMay, 2020- Nov, 2024 -
Agilität mit Strategie
LinkedInApr, 2020- Nov, 2024 -
SEO: Optimierung für sprachbasierte Suche
LinkedInApr, 2020- Nov, 2024
Experience
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SIGVARIS GROUP
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Switzerland
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Medical Equipment Manufacturing
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100 - 200 Employee
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Global Head of Marketing & Communications
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Jan 2016 - Present
▪ Set up & Lead Global Marketing & Communications team with Medical Marketing, Product Management, Digital Marketing & Communications, Consumer Health Care (OTC) ▪ Development and global roll out of new global brand strategy, product segmentation and portfolio structure ▪ Definition and development of the global Consumer Health Care (OTC) strategy including market research, positioning, branding, segmentation and go to market strategy ▪ Lead digital transformation in marketing established new ways of working between global and local ▪ Transformation to customer centricity based on market intelligence and market research ▪ Drive collaboration and exchange of best practices across the group and marketing community Show less
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Marketing & Business Development Executive
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2012 - 2015
Various local and international Marketing and Business Development assignments across consumer health care and consumer goods industries Various local and international Marketing and Business Development assignments across consumer health care and consumer goods industries
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Head of Marketing and Key Account Management
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2011 - 2012
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AkzoNobel
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Netherlands
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Chemical Manufacturing
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700 & Above Employee
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Head Marketing & Communication
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2009 - 2011
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Novartis España
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Spain
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Pharmaceutical Manufacturing
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200 - 300 Employee
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Director of Key Account Management
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2006 - 2008
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Novartis
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Switzerland
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Pharmaceutical Manufacturing
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700 & Above Employee
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Marketing Director
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2004 - 2006
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SC Johnson
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United States
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Manufacturing
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700 & Above Employee
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Marketing Manager
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2001 - 2004
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Product Manager
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1998 - 2001
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Education
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Universität Zürich | University of Zurich
Master in Economics and Business Administration (lic.oec.publ.), Business/Managerial Economics -
Harvard Business School
Executive Education, Finance -
Fachhochschule Nordwestschweiz FHNW
Certificate E-Commerce und Online-Marketing Spezialist/-in