Head of Digital Marketing

• Dec 2020 - Present

Employee elected board member (Danish Lotteries)

• Apr 2020 - Present

Elected as an employee member for the board at the Danish Lotteries (DLO), a part of Danske Spil

Tech & Programmatic lead

• Nov 2018 - Dec 2020

Programmatic Specialist

• Jun 2017 - Oct 2018

Took part in setting up an ad tech (DMP,DSP,Adserver...) platform, which was custom made to fit Danske Spils goals. Ongoing evaluation and improvement of our ad tech platform. Developed digital strategies across paid media, with a focus on programmatic display and video advertising, while making sure that the digital KPI's were closely aligned with the business KPI's. Established ownership of data, tech and publisher relationships. Directly responsible for handling and executing… Show more Took part in setting up an ad tech (DMP,DSP,Adserver...) platform, which was custom made to fit Danske Spils goals. Ongoing evaluation and improvement of our ad tech platform. Developed digital strategies across paid media, with a focus on programmatic display and video advertising, while making sure that the digital KPI's were closely aligned with the business KPI's. Established ownership of data, tech and publisher relationships. Directly responsible for handling and executing display and video on: Lotto, Eurojackpot, Viking Lotto, Quick and Keno

Programmatic specialist

• Jan 2016 - May 2017

Planning and execution of programmatic campaigns Ongoing optimization Setting digital KPI's that are aligned with the business goals Developed digital strategies across channels Shared knowledge with key stakeholders, both at both agency and client levels Also had experience handling social campaigns to promote synergies between channels Planning and execution of programmatic campaigns Ongoing optimization Setting digital KPI's that are aligned with the business goals Developed digital strategies across channels Shared knowledge with key stakeholders, both at both agency and client levels Also had experience handling social campaigns to promote synergies between channels

Broadcast Planner

• Dec 2014 - Dec 2015

Broadcast trainee

• Nov 2011 - Nov 2014

Preparing TV-spotlists for our planners and sending them directly to our clients. Campaign creation and evaluation. Various tv analysis. Broadcast market analysis. Broadcast planning Target group analysis. TV-buying

Broadcast trainee

• Sep 2010 - Nov 2011

Spotlists, evaluation of tv-campaigns Spotlists, evaluation of tv-campaigns

Fundraiser

• Jan 2009 - Aug 2009