Experience

Danske Spil

• Denmark
• Entertainment Providers
• 300 - 400 Employee

• Senior UX Designer/Researcher/Strategist

  • Apr 2022 - Present

  I am an experienced UX Designer and Researcher who creates digital concepts and solutions based on data and insights. I am an experienced UX Designer and Researcher who creates digital concepts and solutions based on data and insights.



nemlig.com

• Denmark
• Retail
• 400 - 500 Employee

• Senior UX Designer/Researcher/Strategist

  • Sep 2017 - Apr 2022

  My key responsibilities: * Set out the big-picture vision for new digital products or services * Identify business objectives and brand identity * Through various user research methodologies, develop an intimate knowledge of customer requirements and behaviors * Work collaboratively with senior leadership, stakeholders and design & IT team to create new digital products that drive engagement, sales & repeat shopping * Create wireframes, prototypes and customer journeys based on user research, and conduct usability & concept tests Qualifications: * Strategic thinking UX Designer, who can inspire colleagues and advocating for end users’ rights everywhere * Broad experience with qualitative and quantitative studies (such as usability testing, field research, surveys, focus groups, etc.) * Proactive and energetic person that combine strategic thinking with a ‘can do’ attitude * Able to collaborate and work cross-functionally within a large organization Show less



Peter Lav - Analyse & Indsigt

• Copenhagen Area, Denmark

• Independent Digital Consultant

  • Sep 2016 - Aug 2017

  My key responsibilities: * Conduct research on the future competencies of digital natives * Research, literature reviews and texts for a new book on the digital transformation that is changing business, organizations and individuals. ("Digitaliseringens Paradokser: 12 virksomheders erfaringer med hastig forandring", Djøf Forlag 2017, by independent business researcher Søren Schultz Hansen) My key responsibilities: * Conduct research on the future competencies of digital natives * Research, literature reviews and texts for a new book on the digital transformation that is changing business, organizations and individuals. ("Digitaliseringens Paradokser: 12 virksomheders erfaringer med hastig forandring", Djøf Forlag 2017, by independent business researcher Søren Schultz Hansen)



Peter Lav Gallery

• Retail Art Supplies
• 1 - 100 Employee

• Founder

  • Dec 2006 - Oct 2016

  I am a curious and ambitious person. Not afraid to take chances, to live out my dreams. In one period of my working life (full-time 7 years), I worked on something completely different: The idea was to build the first art gallery in Denmark for contemporary photography. The challenge was that the market and interest in contemporary photography is very small in Denmark. My ambition was to create a sharp, uncompromising artistic profile, which was the central premise for all activities in the gallery. This led to high recognition and a clear international position. The results were * High degree of awareness. Through a targeted effort, the gallery became known to most contemporary art enthusiasts in Denmark * Several hundred articles, reviews and reviews in local and international media, e.g. Artforum, Art in America, Politiken, Berlingske, Information, Børsen, Weekendavisen * Danish and international museums and art collections acquired works on display in the gallery * The gallery represented some of the most interesting, younger artists working with the photographic media * The gallery participated three times at the Chart Art Fair, which annually collects the best Nordic galleries at Kunsthal Charlottenborg in Copenhagen * Participation four times at Paris Photo, the most influential international art fair for photography * Participation in art fairs in Basel, Paris, Stockholm, Barcelona, Madrid and Amsterdam * The knowledge of contemporary photography increased among Danes Specifically, I worked with: * Exhibitions, curating, events * Establishment of a large international network (journalists, foundations, art institutions, art collectors, etc.) * Brand building and visibility * Press, PR and communication material * Sales * Fundraising * Budget management Show less



Accenture Song

• United States
• Marketing Services
• 700 & Above Employee

• Senior User Experience Designer

  • Jan 2010 - Jul 2011

  My key responsibilities: * Conduct strategic ad hoc research, including in-depth interviews, usability testing, card-sorting, and test of designs and prototypes * Analyze and interpret findings, debriefing creative teams on the results of sessions * Produce mock-ups, prototypes, wireframes, storyboards, and user workflows * Create research deliverables such as reports, expert analysis and recommendations for new digital features I worked for clients such as Venstre, Tryg, Synoptik, Neye, Fitness.dk Show less



Publicis Sapient

• United States
• Business Consulting and Services
• 700 & Above Employee

• Senior User Experience Designer

  • Feb 2004 - Dec 2010

  My key responsibilities: * Work closely with clients to help them realize their digital products and visions * Conduct user research work - including user interviews, focus groups, usability tests, surveys, research reports, and personas * Create digital concepts together with the creative teams * Workshop facilitation * Sketching, wireframing and prototyping * Create user journey maps and service blueprints to get a shared understanding I worked with Danish and international clients such as: Dansk Industri, Solresor, Telia, IKEA, Renault, Nike, Nokia, Realdania, Nordania, Skanska, Nesa (Dong), ALD Automobile, Danske Spil, Danske Bank, Danica, UBS Show less



buhl UnLtd

• Advertising Services

• Strategic Planner

  • Feb 2002 - Jan 2004

  My key responsibilities: * Advise clients about research, UX and digital concepts * Collaborate with clients and stakeholders to plan and conduct research studies, and deliver insights and recommendations * Synthesize and communicate research findings and recommendations to creative teams * Develop digital concepts and prototypes in cooperation with the team as well as usability testing I worked for clients such as Tryg og TrygFonden My key responsibilities: * Advise clients about research, UX and digital concepts * Collaborate with clients and stakeholders to plan and conduct research studies, and deliver insights and recommendations * Synthesize and communicate research findings and recommendations to creative teams * Develop digital concepts and prototypes in cooperation with the team as well as usability testing I worked for clients such as Tryg og TrygFonden



Publicis Sapient

• United States
• Business Consulting and Services
• 700 & Above Employee

• User Experience Designer

  • Feb 2000 - Jan 2002

  My key responsibilities: * Work closely with clients to help them realize their digital products and visions * Conduct user research work - including user interviews, focus groups, usability tests, surveys, research reports, and personas * Create digital concepts together with the creative teams * Workshop facilitation * Sketching, wireframing and prototyping * Create user journey maps and service blueprints to get a shared understanding I worked with Danish and international clients such as: Dansk Industri, Solresor, Telia, IKEA, Renault, Nike, Nokia, Realdania, Nordania, Skanska, Nesa (Dong), ALD Automobile, Danske Spil, Danske Bank, Danica, UBS Show less



Landsorganisationen i Danmark - LO

• Copenhagen Area, Denmark

• Communication Consultant

  • Jan 1998 - Jan 2000

  My key responsibilities: * Editor of website * Press contact * Articles and press releases My key responsibilities: * Editor of website * Press contact * Articles and press releases



Bergsøe 2

• Copenhagen Area, Capital Region, Denmark

• Copywriter

  • Jan 1996 - Jan 1998

  My key responsibilities: * Ad and magazine texts * Development of creative print campaigns My key responsibilities: * Ad and magazine texts * Development of creative print campaigns



Novo Nordisk

• Denmark
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Independent Consultant

  • Jan 1995 - Jan 1996

  My key responsibilities: * Brochure on Novo Nordisk’ history * Editorial texts for employee magazine My key responsibilities: * Brochure on Novo Nordisk’ history * Editorial texts for employee magazine



Københavns Universitet - University of Copenhagen

• Denmark
• Research
• 700 & Above Employee

• Editor of university literary magazine and journalist

  • Jan 1989 - Jan 1994

  My key responsibilities: * Articles * Interviews * Radio interviews * Radio host My key responsibilities: * Articles * Interviews * Radio interviews * Radio host