Experience

Howden Group Holdings

• United Kingdom
• Insurance
• 500 - 600 Employee

• Customer Experience Strategist

  • Jan 2021 - Present

  London



Freelance

• Transformation & Innovation Consultant

  • Mar 2018 - Present

  • Consulting blue chip companies & non-profit organisations



British Heart Foundation

• United Kingdom
• Non-profit Organizations
• 700 & Above Employee

• Digital Strategist - Healthcare Innovation

  • Feb 2019 - Jun 2020

  London, United Kingdom • Lead digital strategy and implementation across Healthcare Innovation (HI) Directorate • Working in collaboration with senior stakeholders to develop digital strategic roadmaps for HI • Delivered major public awareness campaigns on air pollution and other major health issues • Leading ideation with cross directorate teams to deliver innovation intitiatives



Laboratory for Eco-Sustainable Systems (LESS)

• Strategy & Innovation Partner

  • Sep 2016 - Aug 2018

  • Establishing a new R&D Lab to develop sustainable living systems in response to climate change



Digitas UK

• Advertising Services
• 500 - 600 Employee

• Strategy Lead

  • Nov 2017 - Dec 2017

  Client: King Abdulaziz Centre for World Culture (Ithra) • Developed digital vision, strategy & product roadmap for a new cultural & innovation centre powering the new knowledge economy in the Middle East



Realise

• Digital Transformation Consultant

  • Feb 2017 - Apr 2017

  London, United Kingdom Client: GirlGuiding UK • Lead Digital Transformation Programme driving their 2020 strategic vision • Facilitated stakeholder interviews, user journey, value proposition and product workshops • Worked across the organisation to develop strategy, roadmap, process & governance



Wyld Research Ltd.

• United Kingdom
• Computer Networking Products

• Co-Founder

  • Jan 2016 - Dec 2016

  • Pioneered mobile device-to-device technology without the need for mobile Internet or Wi-Fi • Developed proof of concept for a real-time notification system for London Underground • Worked with agile development team to deliver prototype and conduct user testing



AKQA

• United States
• Design
• 700 & Above Employee

• Senior Strategist

  • Aug 2015 - Dec 2015

  Client: Ryanair • Worked with Ryanair digital team to define digital strategy and future thinking for Ryanair • Facilitated user workshops, developed digital framework, vision, ways of working & digital roadmaps



Fezzee Limited

• Co-Founder

  • Nov 2013 - Aug 2015

  London, United Kingdom • Developed a real-time notification platform for music fans and festival event organisers, • Collaborated with strategic partners including the Association of Independent Festivals • Showcased a new device to device technology for festivals at SXSW



Ogilvy

• United States
• Advertising Services
• 700 & Above Employee

• Senior Strategist

  • Mar 2013 - Oct 2013

  London, United Kingdom Client: Land Rover • Developed award winning new customer digital brand experience for Land Rover • Collaborated with team to deliver concepts, designs, user experience and content strategy • Increased lead generation by 168% from 8,306 to 22,305 per month



We Are CAN

• Advertising Services
• 1 - 100 Employee

• Creative Strategy Director

  • Jan 2013 - Apr 2013

  London, United Kingdom • Developed a creative business consultancy offering: business & brand design , financial modelling, go to market and distribution strategy



AnalogFolk

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Strategist

  • Oct 2012 - Dec 2012

  Client: Akzo Nobel • Set vision and strategy for the new Dulux.co.uk • Senior strategist on campaigns for Akzo Nobel, Dulux, Polycell, Cuprinol



TASHA FOUNDATION

• United Kingdom
• Mental Health Care

• Digital Consultant

  • Apr 2012 - Sep 2012

  London, United Kingdom • Consulted on a new mental health portal and online counselling service



Wunderman

• Advertising Services
• 700 & Above Employee

• Senior Strategist

  • Mar 2011 - Mar 2012

  Client: Nokia • Global Strategist for the launch of Nokia Lumia (Windows Phone) • Lead ideation with cross agency team across global markets for launch



Me.jpmh

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Strategist

  • Jul 2010 - Mar 2011

  Clients: Tetley, Johnson and Johnson and Nestle Purina • Developed global digital and social media strategies for a range of FMCG clients



Publicis

• United States
• Advertising Services
• 700 & Above Employee

• Senior Strategist

  • Mar 2008 - Mar 2010

  Clients: LG, RBS, The British Council, COI, Renault • Developed photo sharing experience: LG LOOP & other engagement platforms • Produced LGenius, LG’s first venture into a collaborative innovation • Pioneered “Decipher” noise monitoring service to drive insight for Publicis Modem clients



VCCP

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Senior Strategist

  • Mar 2007 - Dec 2007

  Clients: O2, Telefonica, Five, Dyson, Hyundai, Texaco, Somerfield, New Football Pools • Pioneered blogger outreach programme for the launch of the O2 Cocoon handset • Conducted consultancy on the “Future for Five” what TV will look like in a digital age • Produced global competitor review and future vision for Telefonica



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Manager

  • Jan 2004 - Dec 2005

  Clients: RBS Group, NatWest, Royal Bank of Scotland, Mint, Audi, Wrigleys • Drove NatWest’s most successful student recruitment drives 2 years running • Lead and managed team of planner buyers with overall budgets exceeding £5M • Developed Wrigleys Airwaves, branded game trailer on Yahoo, a media first



Omnicom Media Group UK

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Senior Planner

  • Sep 2002 - Dec 2002

  Clients: Sony, Nicorette, Reckitts Benckiser • Created a series of cut through campaigns for Sony Cybershot & Nicorette



MRM

• United States
• Advertising Services
• 700 & Above Employee

• Senior Planner

  • Apr 2002 - Aug 2002

  Clients: Unilever, Nesquik • Responsible for Pan European Media Planning on Unilever and Nesquik



Proximity London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior Planner

  • Oct 1999 - Aug 2001

  Clients: Emirates Airlines, FT.com, FTMarketwatch.com Sainsbury's, BTCellnet • Lead Global Digital Planning for Emirates Airlines, FT.com & FT MarketWatch • Managed creative, production and media teams to deliver standout campaigns • Increased FT.com user base by 25% and FT Market Watch targets ahead of schedule



Carat USA

• United States
• Advertising Services
• 300 - 400 Employee

• Digital Media Planner

  • Aug 1998 - Aug 1999

  Clients: NTL, Volkswagen, News International, Cadburys, Disneyland Paris, Switch • Digital media planning and buying across a range of clients • Prepared research for new business pitches • Account managed new website development for Volkswagen and Abbey National



Cyberia Corporate Services

• Sales and Marketing Executive

  • Sep 1997 - Jul 1998

  Clients include Economist Intelligence Unit, Arthur Andersen, Society for Computers and Law • Designed and marketed Internet training courses for a range of corporate clients • Developed business briefings to management on utilising the Internet



The Orange Zone

• Field Sales Manager

  • Sep 1995 - Aug 1997

  • Sold directory advertising to a wide variety of business through face to face presentations • Generated over £100,000 in new business in the company's first year of trading