Peter Horrell
Senior Marketing Executive & Copywriter at Vision247- Claim this Profile
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Topline Score
Bio
Anooshiravan Maleki
Peter is one of the most hard-working, committed and passionate people that I have ever worked with. Peter is an exceptional character with outstanding management and strategic skills. He has a great understanding of customer relations and along with his analytical thinking and productivity, he has always been a key member of the team to achieve the targets set by the company. I would highly recommend Peter for any management position and marketing role.
Kariem Ali
Peter is a very intelligent and hard working individual with a great marketing understanding. He is an exceptional character with good management and strategic skills. I would highly recommend Peter for any role within marketing.
Anooshiravan Maleki
Peter is one of the most hard-working, committed and passionate people that I have ever worked with. Peter is an exceptional character with outstanding management and strategic skills. He has a great understanding of customer relations and along with his analytical thinking and productivity, he has always been a key member of the team to achieve the targets set by the company. I would highly recommend Peter for any management position and marketing role.
Kariem Ali
Peter is a very intelligent and hard working individual with a great marketing understanding. He is an exceptional character with good management and strategic skills. I would highly recommend Peter for any role within marketing.
Anooshiravan Maleki
Peter is one of the most hard-working, committed and passionate people that I have ever worked with. Peter is an exceptional character with outstanding management and strategic skills. He has a great understanding of customer relations and along with his analytical thinking and productivity, he has always been a key member of the team to achieve the targets set by the company. I would highly recommend Peter for any management position and marketing role.
Kariem Ali
Peter is a very intelligent and hard working individual with a great marketing understanding. He is an exceptional character with good management and strategic skills. I would highly recommend Peter for any role within marketing.
Anooshiravan Maleki
Peter is one of the most hard-working, committed and passionate people that I have ever worked with. Peter is an exceptional character with outstanding management and strategic skills. He has a great understanding of customer relations and along with his analytical thinking and productivity, he has always been a key member of the team to achieve the targets set by the company. I would highly recommend Peter for any management position and marketing role.
Kariem Ali
Peter is a very intelligent and hard working individual with a great marketing understanding. He is an exceptional character with good management and strategic skills. I would highly recommend Peter for any role within marketing.
Credentials
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Advanced Branding
NASBAMay, 2020- Oct, 2024 -
Advanced Google Ads
LinkedInMay, 2020- Oct, 2024 -
Advanced Google Analytics
LinkedInMay, 2020- Oct, 2024 -
Content Marketing: Newsletters
LinkedInMay, 2020- Oct, 2024 -
Create a Professional Online Presence
University of LeedsMay, 2020- Oct, 2024 -
Current Digital Workplace Trends
University of LeedsMay, 2020- Oct, 2024 -
Digital Skills: Digital Marketing
AccentureMay, 2020- Oct, 2024 -
Digital Skills: Social Media
AccentureMay, 2020- Oct, 2024 -
Google Analytics
AlisonMay, 2020- Oct, 2024 -
Powerless to Powerful: Taking Control
LinkedInMay, 2020- Oct, 2024 -
Strategic Thinking
LinkedInMay, 2020- Oct, 2024 -
Writing a Marketing Plan
LinkedInMay, 2020- Oct, 2024 -
Artificial Intelligence
Accenture
Experience
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Vision247
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United Kingdom
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Senior Marketing Executive & Copywriter
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Apr 2022 - Present
• Execute a wide variety of marketing campaigns to generate brand awareness, support the sales team and increase leads.• Create social Media content; optimise campaign content for maximum conversion rate including segmentation to reach different clients. • Deliver end-to-end marketing campaigns working closely with the sales team to provide material based on product offering and ICP (Ideal Client Persona).• Create and implement strategy and plans for different businesses under the umbrella organisation using different software for a range of different tasks including; Google analytics, various CMS, email automation software, different video meetings software and many more.
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ADORA London
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United Kingdom
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Retail
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Brand Campaign Manager
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Sep 2018 - Present
• Devising business to consumer integrated marketing campaigns with the aim of customer acquisition and retention.• Implement Brand associated marketing campaigns including social media. • Liaise with CEO and owner to discuss important updates and campaign fundamentals• Advise on the work of internal members, such as designers, animators and printers on the delivery of the campaign material. • Writing, editing and proofreading promotional materials within marketing campaigns.• Work with brand identity to ensure all campaigns are integral with the business ethos and align with the values of ADORA London.• Report on Results during and after campaign delivery. • Ensure accuracy of marketing materials and provide formal sign off. • Collect and use data to inform new campaigns and evaluate existing ones.• Organise and execute trade shows and exhibitions.• Update Social Media platforms. • Deliver Article content on the brand and Liaise with public relations outlets.
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T.M.Lewin
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United Kingdom
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Retail
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100 - 200 Employee
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Sales Manager
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Jan 2020 - Jul 2020
• Maintaining market awareness, conducting competitor analysis periodically in line with seasonal and weekly changes.• Updating databases in a consumer relationship management system (CRM) to release promotional material accordingly.• Championing great sales performance and execution with a focus on quality performance and expecting this of all staff members.• Motivating staff and leading by example, recognising and rewarding great performance and manage poor performance, providing on the job training to maximise employee potential, utilising strengths of the team.• Remain motivated and focused under pressure and actively influence team members when resistive, creating an inclusive work environment inspiring the very best.
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Hawes and Curtis
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United Kingdom
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Retail
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100 - 200 Employee
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Floor Manager and Brand Executive
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Jan 2019 - Jan 2020
• Managing stock levels and making key decisions about stock control and ordering.• Analysing sales figures and forecasting future sales volumes to maximise profits.• Analysing and interpreting trends to facilitate planning.• Using software and programmes to record sales figures and effectively analyse data.• Managing staff including, conducting performance reviews, and providing on the job training. • Processing customer complaints, comments and feedback while working to resolve any issues. • Organising and executing promotions, sales events and innovative business processes.• Maintaining market awareness and performing competitor analysis, and introducing new and innovative business processes to maintain a competitive advantage. • Conducting research and analysing data to identify and define audiences• Devising and presenting ideas and strategies• Promotional activities• Compiling and distributing financial and statistical information• Organising events and product exhibitions• Coordinating internal marketing and an organisation’s culture
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Lidl GB
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United Kingdom
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Retail
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700 & Above Employee
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Manager
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Oct 2018 - Jan 2019
• Full running of the store in the absence of the store manager and ASM (have done so previously with limited staff for extended periods of time).• Self-auditing; safe and legal, compliance, freshness, write off, damage and stock control on a daily basis. • Using and understanding different systems including HRAM, stock control and host systems.• Managing teams of 15+ employees, reviews building staff relationships and mentoring people outside my immediate team. • Working with KPI’s with an understanding of how to improve them 8% like for like sales 7% improved customer feedback 0.4% write off, 10% on availability improvements over 3 months.
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Tesco
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United Kingdom
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Retail
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700 & Above Employee
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Manager
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Sep 2015 - Oct 2018
• Full running of the store In the absence of the senior manager (have done previously with limited staff for up to 6 months)• Assisting customers- going above and beyond the call of duty to help customers get what they want and ensuring a great place to shop• Self auditing- compliance and right to work and personnel management, Shrink auditing, Safe and legal auditing.• Damage and stock control (on a daily basis)• Visual merchandising and display control.• Weekly KPI analysis and planning for improvement week on week.• 20% like for like sales, 10% on customer feedback, controlling costs 12% and 15% on controlling stock improvement on last year • Continuous planning for improved store performance.• Managing a large team of 30+ staff, weekly reviews, building staff relationships& mentoring, colleagues outside of my immediate team.• Recruitment of new staff, including selection and interviewing • Using and understanding different systems including HRAM, Stock control and HOST.• Creating excel and access databases for different purposes including data input and tracking.• Living the company values.• Creation and implementation of short and long term business plans. • Leadership
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Team Leader
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Jan 2015 - Sep 2015
• Cash Handling (greater responsibilities e.g.; safe duties & change drops)• Assisting customers- In store & over the phone, including customer care and security• Damage and stock control • Visual merchandising and display control.• Sales monitoring (target achievement for weekly sales updated and shared on our sales report Board)• Planning improved store performance.• Building staff relationships& mentoring.• Procedure recognition and compliance• Living the company values.
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Customer Assistant
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Apr 2014 - Jan 2015
• Cash Handling• Assisting customers- In store & over the phone, including customer care and security• Damage and stock control • Visual merchandising and display control.
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GSM London
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United Kingdom
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Higher Education
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100 - 200 Employee
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Brand Ambassador
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Apr 2014 - Jan 2015
• Welcoming potential students & managing groups in order to gain good company image • Presenting tours of the establishment to clients and students • Handing out flyers and informing potential visitors and students • Welcoming potential students & managing groups in order to gain good company image • Presenting tours of the establishment to clients and students • Handing out flyers and informing potential visitors and students
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Committee Member
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Mar 2012 - May 2014
• Recruited over 20 members to the society at numerous events over recruitment period meeting with promotional campaign. (Campaign result performance well above target increasing membership by over 75%).• Participated in preparing the society agenda required for the RBS ESSA accreditation • Recruited over 20 members to the society at numerous events over recruitment period meeting with promotional campaign. (Campaign result performance well above target increasing membership by over 75%).• Participated in preparing the society agenda required for the RBS ESSA accreditation
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Education
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2017 - 2018
Brunel University London
Master of Science - MS, Marketing -
2011 - 2014
University of Plymouth
Bachelor of Science - BS, Business Administration and Management, General -
2009 - 2011
College of West Anglia
A-Levels, Mathematics, Sociology, Film
Community
